MainEvent for Mobile Tours
The comprehensive field marketing software solution for national and local mobile tour campaigns.
“Our scheduling, event management, and analytics were taken to a new level. We look forward to an ongoing relationship with MainEvent as our programs continue to evolve.”
Ed Roland, Sr. Experiential Marketing Manager
Specialized Mobile Tour Software
From scheduling and handling event requests to vehicles, staffing, recapping, and analysis, brands and agencies deal with many moving parts.
MainEvent keeps your tour’s events, requests, vehicles, staff, and recaps in one place. Trusted by brands like Celsius, Kraft Heinz, Monster Energy, US Cellular, and Dietz & Watson.
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Your Mobile Tour Dashboard
Build a dashboard of your tour’s events, requests, and staffing, and click any figure to open the list behind it.
“Since day one, U.S. Cellular and the MainEvent team have had a collective approach towards the development of our solution. The end result gives our employees an intuitive system that matches our business while allowing our team to quantify the outcome of every execution.”
Rachel Bowman, Local Marketing & Brand Activation Manager
Event Requests
Your team requests stops for your tour. Managers review and approve each request, schedule staff, and see the approved events on a calendar.

Vehicles & Assets
Track each tour vehicle as an asset, with who has it, its condition, and custom details like registration. Hand-offs are photographed, and overdue returns and damage are logged.

Automated Alerts
Email and SMS notifications make sure everyone has the details they need for event requests, approvals, and other time-sensitive tasks.
Recaps & Reports
- Configurable dashboards provide up-to-date, customized information to key stakeholders. Logic-enabled recaps can be configured with questions and details for your tour managers to fill out after each tour stop.
- Collect qualitative and quantitative data as well as photos, which can be accessed in an event summary or in multi-event reports.
- A dedicated Staff App gives tour operators their schedules and lets them submit post-event recaps from a phone or computer.
Analysis on Demand
- Ask for analysis of any tour stop, event, or location in plain language, or export any list to Excel or CSV.
- Compare program spend against budget.
- Leverage the data collected every mobile tour stop to help with the planning of future events.
The Oscar Mayer Wienermobile program is legendary in the Mobile/Experiential world. The need to schedule, support, & provide outcomes is essential.
Ready to fire up your mobile tour?
Book a demo of MainEvent today