MainEvent for Mobile Tours
The comprehensive field marketing software solution for national and local mobile tour campaigns.
“Our scheduling, event management, and analytics were taken to a new level. We look forward to an ongoing relationship with MainEvent as our programs continue to evolve.”
Ed Roland, Sr. Experiential Marketing Manager
Specialized Mobile Tour Software
From planning, routing, scheduling, and handling customer requests, to vehicle utilization, DOT days, staffing, recapping, and analysis - brands and agencies deal with so many moving parts.
MainEvent’s Mobile Tour Management simplifies your programs, improves communication, and maximizes the value and utilization of your mobile tours. Trusted by leading brands like Celsius, Kraft Heinz, Monster Energy, US Cellular, and Verizon.
Your Mobile Tour Dashboard
Eliminate tracking tour requests in a spreadsheet, or leaving your vehicles idle because you missed an email. MainEvent for Mobile Tours keeps your vehicles moving and your campaigns humming.
“Since day one, U.S. Cellular and the MainEvent team have had a collective approach towards the development of our solution. The end result gives our employees an intuitive system that matches our business while allowing our team to quantify the outcome of every execution.”
Rachel Bowman, Local Marketing & Brand Activation Manager
Consumer/Employee Tour Requests
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Configure a companion site to let consumers or employees submit requests for your tour.
- Define when tours can be requested based on event schedules and market availability.
- Requests feed into MainEvent. Managers can review and approve events, schedule staff, and view them on a calendar.
Scheduling, Routing, & Utilization
Gain deeper insight into your mobile tours by seeing where your vehicles have been and where they’re going. Manage travel days, idle days, open days, DOT rest days, and maintenance days for each vehicle. Calculated mileage between events and average intra-event mileage is available on a per-vehicle basis.
Plus, track the condition of your tour vehicles, as well as registrations, insurance, and other important vehicular information.
Automated Alerts
Email and SMS notifications ensure that everyone has the details they need for event requests, approvals, and other time-sensitive tasks.
Recaps & Reports
- Configurable Dashboards provide up-to-date, customized information to key stakeholders. Logic-enabled recaps can be configured with questions and details for your tour managers to fill out after each tour stop.
- Collect qualitative and quantitative data as well as photos, which can be accessed in an event summary or in multi-event reports.
- A dedicated Staff App provides a simple, easy-to-use interface for tour operators to access schedules and submit post-event recaps on a mobile or desktop device, both on and offline.
AI-Powered Image Recognition
mAInevent Vision analyzes photos in MainEvent, mines them for insights, and provides a natural language interface for searching.
Census Module
View commonly used census data for all of your execution venues from within MainEvent, or add 300+ census data points to any report with a location.
Analysis on Demand
- Configurable reporting provides comprehensive analysis of all tour stops, events, and locations.
- Generate ROI analysis of outcomes based on KPIs and program costs.
- Leverage the data collected every mobile tour stop to help with the planning of future events.
With MainEvent for Mobile Tours, we’ve used our experience - and feedback from clients big and small - to build a flexible, extensible application that lets you manage your mobile tour as efficiently and easily as possible.
The Oscar Mayer Wienermobile program is legendary in the Mobile/Experiential world. The need to schedule, support, & provide outcomes is essential.
Ready to fire up your mobile tour?
Book a demo of MainEvent today