Field Marketing Software for Brands & Agencies - MainEventMainEvent is the ideal Field Marketing app to power your Mobile Tour, Product Sampling, Brand Ambassador, and Experiential Programs.2024-03-07T21:04:29Zhttps://maineventsoftware.comMainEventmainevent@networkninja.comTailored Software Powers TEAM’s Field Marketing Programs2024-02-19T00:00:00Zhttps://maineventsoftware.com/news/team-enterprises-field-marketing-software/<p><a href="https://teamenterprises.com/">TEAM Enterprises</a> is a national agency executing programs for globally-recognized brands like Bacardi and Molson Coors. Since 2014, TEAM has used MainEvent to track all of its field marketing efforts.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/team-enterprises-logo.jpg" alt="TEAM Enterprises logo." /></p>
<p>Spearheading the firm’s growth is TEAM’s VP of Field Services, Shannon Romano. We sat down with Shannon recently to explore how her company’s success intersects with MainEvent.</p>
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<p class="font-serif italic text-md font-normal leading-7">“MainEvent is everything for us, from our prospects and their paperwork, to our staffing and allocations, to recapping and payroll.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/shannon-romano.jpg" alt="Headshot of Shannon Romano." />
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<p> <strong>Shannon Romano</strong>, VP of Field Services </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://teamenterprises.com/">TEAM Enterprises</a> </p>
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<p>https://vimeo.com/912978965</p>
<h2>Forging long-term partnerships</h2>
<p>A focus on relationship building is at the heart of TEAM’s success, Shannon explains. “We have clients that we’ve been with for 30-plus years, I think there’s a lot to be said for that - and my direct management team have all been with the company for ten-plus years. It’s incredible.”</p>
<p>Like their clients and employees, TEAM has collaborated with MainEvent for the long haul. The reason, Shannon says, boils down to creative problem solving. “We’ve built a partnership together. TEAM is very forward thinking, we challenge and we like to build things, and we like to customize. Network Ninja taking the time to really learn our side of the industry, I appreciate that.”</p>
<p>https://vimeo.com/912978889</p>
<h2>Using data to their advantage</h2>
<p>With performance analysis at the forefront, Shannon notes that her team leverages technology like MainEvent to deliver results. ”We provide our clients with key learnings and opportunities for every program and event we do, and I always say ‘more, let’s get more’,” she explains.</p>
<p>https://vimeo.com/912978837</p>
<p>That dedication to numbers-driven improvement has led to a massive data stash. With MainEvent, TEAM is able to analyze:</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/team-mainevent-stats.png" alt="Graphic illustrating TEAM's data set in MainEvent." /></p>
<h2>Looking forward to the next big thing</h2>
<p>Since TEAM always stays current with the evolving consumer world, their MainEvent application is quite different from when they started. That trend will no doubt continue in coming years, Shannon concludes, as they embrace new technologies like <a href="https://maineventsoftware.com/news/machine-learning-object-recognition-field-marketing/">AI and Machine Learning</a>.</p>
<p>“Looking at data and insights to see what consumers want, and don’t want, and what’s touching their attention and what isn’t, and where are they shopping, and what are they shopping for, are all essential because the industry - whether it’s beverage or non-beverage - has changed and it continues to change.”</p>
<p>“Staying ahead of that and being able to pivot how we execute is super important.”</p>
<p><em>The MainEvent crew is proud to have served TEAM, and we’re excited to see what comes next. If you’d like to join us on the journey, <a href="https://maineventsoftware.com/contact/">give a shout</a>.</em></p>
Run Your Alcohol Beverage Campaigns with Ease2024-01-03T00:00:00Zhttps://maineventsoftware.com/news/alcohol-beverage-event-allocations/<p>In the world of alcohol beverage management, getting agencies, brands, and distributors on the same page is like herding tipsy cats – entertaining, but challenging. MainEvent’s <strong>Allocations Module</strong> makes it easy to divvy up events to distributors, while answering questions like:</p>
<ul>
<li>How many events does each user have allocated to them, and how many are booked?</li>
<li>How many have been executed, and how many are remaining?</li>
<li>What is our percentage to goal?</li>
<li>What are the outcomes and results of each event?</li>
</ul>
<p>https://vimeo.com/871874993</p>
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<p class="font-serif italic text-md font-normal leading-7">“MainEvent helps us make sure that money is being used correctly. We use the Allocations Module to stay on top of how many allocations we have, how they’re being used, and who is using them.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/jessica-nsiah-rushing.jpg" alt="Headshot of Jessica Nsiah Rushing." />
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<p> <strong>Jessica Nsiah Rushing</strong>, Operations Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://www.publiclabelagency.com/">Public Label</a> </p>
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<h2>Wait, what are allocations again?</h2>
<p>Allocations are budgeted events - typically product samplings - that can be scheduled by beverage distributors (or any MainEvent user you like). Here’s how the Allocations Module helps each stakeholder in the process:</p>
<ul>
<li><strong>Beverage distributors</strong> request samplings to be allocated to them, get automated notifications about approvals, and enter key metrics about each sampling completed.</li>
<li><strong>Agencies</strong> dispense events to distributors and track progress as the campaign progresses.</li>
<li><strong>Brands</strong> receive data on how their sampling budget is being spent across all markets - and how effective their samplings are.</li>
</ul>
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<h2>That’s a lot of allocations!</h2>
<p>“‘Allocation’ is a word that I probably say at least 200 times a week, because it is such a vital part of our business and what we’re doing on a day-to-day basis,” says Jessica Nsiah Rushing, Operations Manager at <a href="https://www.publiclabelagency.com/">Public Label</a>. Jessica’s team is the national sampling agency of record, and distributes, tracks, and reports on thousands of allocations and events across the U.S.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/allocations-markets.png" alt="Screenshot showing alcohol beverage Allocations in the Chicago market in MainEvent." class="screenshot" /></p>
<p>In just a few clicks, Jessica’s team can hone into specific markets and programs, then assign new event allocations to managers.</p>
<h2>Making every dollar count</h2>
<p>“With MainEvent, we’re able to view the execution of a budget in the field in real time. That’s why it’s so valuable, because if an allocation is lost, that’s money that needs to be located - or if an event doesn’t execute, that’s money that still needs to be utilized,” Jessica notes.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/allocations-report.png" alt="Screenshot showing alcohol beverage Allocation Report in MainEvent." class="screenshot" /></p>
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<p class="font-serif italic text-md font-normal leading-7">“We’re able to pull reports to show if we’re hitting our program goals, and if not, how we need to adjust them based on hurdles that we're seeing in the field.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/katie-patrykus.jpg" alt="Headshot of Katie Patrykus." />
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<p> <strong>Katie Patrykus</strong>, Operations Supervisor </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://www.publiclabelagency.com/">Public Label</a> </p>
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<h2>Automated alerts for everyone</h2>
<p>To keep stakeholders abreast of impending deadlines or goals, or notify users when their allocations are edited, Public Label leverages MainEvent’s <a href="https://maineventsoftware.com/news/automated-alerts-field-marketing/">push notifications</a>, which trigger SMS and emails for time-sensitive tasks. “Our ultimate goal is that everyone can log in and find exactly what they need in the system at any point of any day,” says Katie Patrykus, Operations Supervisor at Public Label.</p>
<p>The Allocations Module streamlines distribution, communication, and reporting for alcohol beverage campaigns. <a href="https://maineventsoftware.com/contact/">Book a demo today</a> to see it in action.</p>
The Best MainEvent Enhancements from 20232023-12-13T00:00:00Zhttps://maineventsoftware.com/news/mainevent-new-features/<h2>So. Many. Dashboard updates.</h2>
<p>Seriously, too many Dashboard enhancements to list.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/dashboard-2023-v2.png" alt="Screenshot of a full-featured Dashboard in MainEvent." class="screenshot" /></p>
<p>Here are some of our new Dashboard favorites:</p>
<ul>
<li><a href="https://help-me.networkninja.com/v1/docs/stat-table-setup">Configurable stat tables</a> for in-depth calculations</li>
<li><a href="https://help-me.networkninja.com/v1/docs/filtering-within-a-widget">Powerful Widget filtering</a>, including hierarchy tiers and location variables</li>
<li>Pull budgets into Dashboards and apply budget-specific filters</li>
<li>Distinguish multi-day events vs. event hours</li>
<li>Display check-in/check-out durations</li>
<li>Custom font colors & removable chart legends</li>
</ul>
<h2>Reports are more powerful than ever</h2>
<p>A slew of Reports enhancements were delivered to MainEvent users in 2023, including:</p>
<ul>
<li><strong>Event PDFs</strong> - A default event PDF is available to download pertinent event details instantly - or email it to stakeholders directly from the site.</li>
<li><strong>Staff profile custom fields</strong> - Pull <a href="https://help-me.networkninja.com/v1/docs/reports-build-automated-recap-integration-options">staff profile custom fields</a> into any Report via the staffing table.</li>
<li><strong>Event hours</strong> - Pull event hours into Reports.</li>
<li><strong>3rd party leads</strong> - For programs using 3rd party leads data, that info can now be added to your Reports.</li>
<li><strong>Surveys in rows (or columns)</strong> - Survey form recap responses can now display as rows or columns for easier data digestion.</li>
<li><strong>New Alert Triggers</strong> - Additional <a href="https://help-me.networkninja.com/docs/alert-triggers">alert triggers</a> were added throughout the year including: Missed Check-in Alert, Allocation Alerts, and Scheduling Fields.</li>
</ul>
<h2>Meet your target audience where they are with the Census Module</h2>
<p><a href="https://maineventsoftware.com/news/census-module-target-audience/">Ensure best demographic fit for the brand</a>, and a better understanding of the audience you are reaching.</p>
<p><a href="https://maineventsoftware.com/news/census-module-target-audience/"><img src="https://maineventsoftware.com/assets/posts/news/census-tract-polk-county.png" alt="Screenshot showing Census tract data in MainEvent." class="screenshot" /></a></p>
<ul>
<li>View commonly used census data for all of your execution venues from within MainEvent.</li>
<li>Add 300+ census data points to any report with a location.</li>
</ul>
<h2>Save time, boost compliance, and maximize your budgets</h2>
<p>MainEvent users asked for these features, and now everyone has them.</p>
<ul>
<li><strong>Staff mass assignment</strong> - <a href="https://vimeo.com/864420785">Assign staff to all markets and position types</a> - across clients, if desired - no template needed!</li>
<li><strong>Age restriction settings</strong> - Made for beverage programs, but anyone with age-specific restrictions is welcome. <a href="https://vimeo.com/856515340">Set a minimum age for a staff user</a> to be eligible to work (18+, 19+, 21+, no age restriction, etc.). This feature saves you the trouble of confirming a staff user’s age before staffing, so you’ll assign with confidence knowing that everyone is of age.</li>
<li><strong>Allocations Module</strong> - <a href="https://vimeo.com/866407927/b0da8addef">Set the number of events per management user</a> and track market performance with the Allocations Module. Add or edit allocation assignments, pull reports and view progress, and make sure the right events are happening in the right markets with the right people.</li>
<li><strong>Budgets</strong> - Manage and track all hours, visits, and associated costs to a campaign or program, while providing auditing and real-time budget reporting based on submitted activity.</li>
</ul>
<h2>Enhancements to programs, recaps, locations, and media</h2>
<p>If you’ve read this far, we salute you - and offer a plethora of additional improvements launched this year.</p>
<ul>
<li><strong>Program duplication</strong> - <a href="https://help-me.networkninja.com/v1/docs/duplicate-programs">Clone existing programs</a> with the click of a button. Include the settings you want, and exclude those you don’t - that means you can get new programs off the ground with less legwork.</li>
<li><strong>Global edit locations tool</strong> - <a href="https://help-me.networkninja.com/v1/docs/global-edit-locations-tool-1">Adjust location profiles</a> for all clients, or drill down to client-specific fields.</li>
<li><strong>Searchable scheduling field drop-downs</strong> - All scheduling fields with more than one option now have <a href="https://help-me.networkninja.com/v1/docs/scheduling-fields-1">searchable lists</a>.</li>
<li><strong>Recap rejection</strong> - <a href="https://help-me.networkninja.com/v1/docs/recap-rejection">Return recaps to the submitter</a> for edits.</li>
<li><strong>Recap field search</strong> - Made for programs with lots of recap fields, these <a href="https://help-me.networkninja.com/v1/docs/building-a-recap-definition">searchable, paginated fields</a> help you find the fields you want quicker while reducing scrolling.</li>
<li><strong>Recap default</strong> - When a program only has a single recap active recap definition, that recap will be automatically assigned to events, saving you a click.</li>
<li><strong>Download media from event summary preview</strong> - Click through your media on the event summary preview, and download one, some, or all of your photos directly from the page with new checkboxes and download options.</li>
<li><strong>Inactive program toggle</strong> - Made for large groups to help minimize the data results on index pages, a toggle has been added to allow users to display or remove inactive program data.</li>
</ul>
<p><em>MainEvent keeps getting better and better. To see how it can transform your field marketing programs, <a href="https://maineventsoftware.com/contact/">book a demo today</a>.</em></p>
Automated Machine Learning Pipelines for Object Recognition2023-09-12T00:00:00Zhttps://maineventsoftware.com/news/machine-learning-object-recognition-field-marketing/<h2>A picture’s worth a thousand words, but the right few words make all the difference.</h2>
<p>With <strong>MainEvent Custom Models</strong>, you can train object recognition models on the brands and products you’re already tracking in MainEvent.</p>
<ul>
<li>Bucket “Bud Light Chelada + Tajin”</li>
<li>Can “TAJIN CHILE LIMON” Bud Light Chelada</li>
<li>Koozie “Bud Light Chelada + Tajin”</li>
</ul>
<p>Go from using images to demonstrate proof of life, to extracting tangible and reportable data. It takes less than 1 second to process an image in realtime, or batch process hundreds of thousands of images over night, all behind the scenes.</p>
<h2>Extract brand and product-specific insights.</h2>
<p><img src="https://maineventsoftware.com/assets/posts/news/ml-object-recognition.jpg" alt="Image of beer cans with object recognition." /></p>
<p class="text-center">↓ ↓ ↓</p>
<div class="text-[#ff9900] fakeoutput">
<p class="text-[#00ff00]">Detected Bucket “Bud Light Chelada + Tajin” with confidence 85.67% at location [332.40, 1682.35, 1091.66, 2453.75]</p>
<p class="text-[#ff9900]">Detected Can “TAJIN CHILE LIMON” Bud Light Chelada with confidence 79.75% at location [2118.77, 1630.58, 2438.07, 2241.23]</p>
<p class="text-[#ff9900]">Detected Can “TAJIN CHILE LIMON” Bud Light Chelada with confidence 79.64% at location [1178.51, 1641.47, 1437.07, 2306.95]</p>
<p class="text-[#ff9900]">Detected Can “TAJIN CHILE LIMON” Bud Light Chelada with confidence 78.82% at location [1799.10, 1634.25, 2079.00, 2260.98]</p>
<p class="text-[#ff4242]">Detected Koozie “Bud Light Chelada + Tajin” with confidence 78.66% at location [2032.73, 2232.12, 2594.17, 2689.67]</p>
<p class="text-[#ff9900]">Detected Can “TAJIN CHILE LIMON” Bud Light Chelada with confidence 75.81% at location [1528.06, 1640.90, 1782.65, 2282.72]</p>
<p class="text-[#ff9900]">Detected Can “TAJIN CHILE LIMON” Bud Light Chelada with confidence 70.39% at location [487.44, 1598.93, 774.69, 1980.64]</p>
<p class="text-[#ff4242]">Detected Koozie “Bud Light Chelada + Tajin” with confidence 65.10% at location [1347.59, 2289.29, 1781.68, 2739.22]</p>
<p class="text-[#ff4242]">Detected Koozie “Bud Light Chelada + Tajin” with confidence 64.29% at location [1687.79, 2260.78, 2185.96, 2722.33]</p>
<p>Detected Can “TAJIN CHILE LIMON” Bud Light Chelada with confidence 62.98% at location [814.48, 1578.37, 1072.46, 1943.83]</p>
</div>
<h2>Describe the image in natural language.</h2>
<p>Along with detection data, MainEvent generates a digestible narrative of the contents of the image.</p>
<div class="fakeoutput">
<p>The image prominently features a “Bucket Bud Light Chelada + Tajin” along with several cans labeled “TAJIN CHILE LIMON Bud Light Chelada”. Additionally, there are multiple “Koozie Bud Light Chelada + Tajin” items dispersed throughout the image.</p>
<p>Summary:</p>
<ul>
<li>1 “Bucket Bud Light Chelada + Tajin”</li>
<li>6 cans of “TAJIN CHILE LIMON Bud Light Chelada”</li>
<li>3 “Koozie Bud Light Chelada + Tajin” items.</li>
</ul>
</div>
<h2>Build it into the rest of your MainEvent processes.</h2>
<ul>
<li><strong>Product Identification:</strong> Identify customer and competitor products accurately.</li>
<li><strong>Product Placement:</strong> Confirm placement instructions are being followed, and to what degree.</li>
<li><strong>Customer Identification:</strong> Happy and are holding the product correctly? Label for inclusion in summary and compliance reports.</li>
<li><strong>Inventory Tracking:</strong> Identify and count the items you care about.</li>
<li><strong>Automated Checklist Generation:</strong> Making the process of creating checklists easier to match the campaign requirements for setup and execution.</li>
</ul>
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<p class="font-serif italic text-md font-normal leading-7">“We handle extensive field marketing campaigns with MainEvent. It's our source of knowledge, how we analyze and influence outcomes, manage time claims, and automate as much of our processes as possible…image recognition and everything ML is super exciting as we continue to grow and look forward.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/alexa-reynoso.jpg" alt="Headshot of Alexa Reynoso." />
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<p> <strong>Alexa Reynoso</strong>, Sr. Account Director </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://advantagesolutions.net/">Advantage Marketing Partners</a> </p>
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<p>How can machine learning and object recognition transform your field marketing data? <a href="https://maineventsoftware.com/contact/">Book a quick demo</a> - we’d love to brainstorm with you.</p>
Meet Your Target Audience Where They Are2023-09-11T00:00:00Zhttps://maineventsoftware.com/news/census-module-target-audience/<p>View commonly used census data for all of your execution venues from within MainEvent, or add 300+ census data points to any report with a location, with the <strong>MainEvent Census Module</strong>.</p>
<p>https://vimeo.com/862446000</p>
<h2>So what is so Census-ational about this Module?</h2>
<p><strong>It’s all about the analysis</strong> - The U.S. Census Bureau divides the country into successively smaller groupings: states, counties, tracts, and blocks. Roughly speaking, a tract can be thought of like a large neighborhood, typically between 2,500 and 8,000 people, while a block is more like a city block. Tract data is generally best for marketers because it gives an overview of a whole neighborhood.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/census-tract-polk-county.png" alt="Screenshot showing Census tract data in MainEvent." class="screenshot" /></p>
<p>Prior to starting a campaign, the data can be used to determine the best locations to visit, helping you target your audience, or by helping you to identify factors in your audience that affected event success.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/census-demographics.png" alt="Screenshot showing Census demographics, education, and ethnicity data in MainEvent." class="screenshot" /></p>
<p>For example, if your brand is interested in targeting women between the ages of 20 and 39 with a median household income level under $100,000 a year, within certain states, cities, or zip codes, you can filter data to see a list of venues in areas that fit that exact profile.</p>
<p>Incorporating census data into field marketing strategies can lead to more precise targeting, improved customer engagement, and ultimately allow customers to better spend their budgets on the exact audiences they are seeking.</p>
<p><a href="https://maineventsoftware.com/contact/">Book a demo today</a> to see the new Census Module in action.</p>
No Signal, No Problem2023-09-06T00:00:00Zhttps://maineventsoftware.com/news/no-signal-no-problem/<p>https://vimeo.com/860272405?share=copy</p>
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<p class="font-serif italic text-md font-normal leading-7">“Network Ninja’s MainEvent continues to be our #1 tool for gathering and interpreting real time data from the field. The system’s offline functionality allows our teams <strong>uninterrupted access to pertinent information regardless of cell coverage or internet access</strong>. This has fundamentally changed the way we operate by eliminating connectivity issues and giving our teams quicker access to the information they need to do their jobs better.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/joey-ramirez.jpg" alt="Headshot of Joey Ramirez." />
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<p> <strong>Joey Ramirez</strong>, Retail Operations Analyst </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://www.dietzandwatson.com/">Dietz & Watson Inc.</a> </p>
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<p>MainEvent’s offline mode means uninterrupted performance while field staff:</p>
<ul>
<li>View Upcoming Shifts,</li>
<li>Check-in/out,</li>
<li>Access Activity Locations,</li>
<li>Complete Visit Recaps, and</li>
<li>Submit Claims and Expenses.</li>
</ul>
<p>Essentially, all they need to get the job done with no interruptions, and no lost data.</p>
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<p class="font-serif italic text-md font-normal leading-7">“With near unlimited customization options, we are able to provide store specific requests to our merchandisers in order to ascertain only the relevant information needed—keeping our teams focused and goal oriented. We couldn’t ask for a better partner to help us achieve our business objectives and streamline information in a succinct and user friendly format.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/joey-ramirez.jpg" alt="Headshot of Joey Ramirez." />
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<p> <strong>Joey Ramirez</strong>, Retail Operations Analyst </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://www.dietzandwatson.com/">Dietz & Watson Inc.</a> </p>
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<p>If you aren’t using MainEvent already, <a href="https://maineventsoftware.com/contact/">book a demo today</a> to empower your field staff anytime, anywhere.</p>
Field Marketing Success Depends on Actionable Activation Data2023-06-30T00:00:00Zhttps://maineventsoftware.com/news/field-marketing-actionable-activation-data/<p>Michael Ross-Corbett is a Product Manager at <a href="https://portma.com/">Portland Marketing Analytics</a> (PortMA), a full-service market research firm that helps experiential brands and agencies get the most out of their data. We sat down with Michael recently to pick his brain about the keys to data-driven success, and why he and many of his clients use MainEvent to manage and quantify field campaigns.</p>
<h2>ROI Through Segmentation</h2>
<p>“Everybody is shifting more toward being data-driven,” Michael says, although a simple focus on ROI isn’t enough. “The key to making the data actionable is being able to segment the data,“ he notes.</p>
<p>https://vimeo.com/841246886?h=c2b62d99ad</p>
<p>To accomplish this goal, it boils down to asking three key questions:</p>
<ul>
<li>How often am I reaching the right customers?</li>
<li>How often am I creating intent where it didn’t previously exist?</li>
<li>In what circumstances is the ROI the highest?</li>
</ul>
<p>https://vimeo.com/841253423?h=842c3c9e46</p>
<h2>Gathering Consumer Feedback</h2>
<p>PortMA recommends short consumer surveys - typically no more than four questions each - to gauge direct feedback from event attendees. The content of these surveys is determined collaboratively with the brand or agency, who are typically eager to quantify their hard work.</p>
<p>“[The goal] could be ROI, brand awareness, brand sentiment, price sensitivity, or purchase intent…but you generally want to keep the survey as short as possible,” Michael says.</p>
<p>https://vimeo.com/841255500?h=3476463cba</p>
<p>From there, PortMA’s data experts analyze the survey results and make tangible recommendations on how to more forward most effectively.</p>
<p>https://vimeo.com/841261915?h=c7df2d496a</p>
<h2>A Field Marketer’s Toolkit</h2>
<p>PortMA’s Experiential Marketing ROI Toolkit includes a learning portal, survey templates, and expert support, but the main offering is their benchmarking dashboard. Using historical data, PortMA helps marketers model how their campaign might perform in a specific market, helping reduce risk and put their activations into perspective.</p>
<p>https://vimeo.com/841263370?h=7210ff149a</p>
<p>“It allows you to model the activations you’re going to do - or have done in the past - and see how they measure up with the industry,” Michael notes. “The last thing you want to do is go into an experiential activation flying blind. We provide a basis for what has happened - and what could happen - when you put in your own metrics.”</p>
<h2>The Benefits of Real-Time Analysis</h2>
<p>Michael uses MainEvent to glean real-time insights about how campaigns are working. “It’s so user friendly, I think it’s great,” he says. “Being able to customize the app in a way that’s suited to you…it lets you see those trends, and MainEvent is making this data actionable.”</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“MainEvent provides accountability and deliverability in real-time…it’s fantastic.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/michael-ross-corbett.jpg" alt="Headshot of Michael Ross-Corbett." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Michael Ross-Corbett</strong>, Product Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://portma.com/">Portland Marketing Analytics</a> </p>
</div>
</div>
</div>
</figure>
<p>https://vimeo.com/841266138?h=14b9985d56</p>
<p>Dozens of brands and agencies trust both PortMA and MainEvent to provide actionable data around their activations. Check out <a href="https://portma.com/experiential-measurement-toolkit-pricing/">PortMA’s Event ROI Toolkit</a>, and <a href="https://maineventsoftware.com/contact/">book a demo of MainEvent</a> to see why.</p>
Simplified Brand Ambassador Payroll Management2023-05-25T00:00:00Zhttps://maineventsoftware.com/news/payroll-management-field-marketing/<p>If you need to handle payroll for brand ambassadors and hourly field marketing staff, then <strong>MainEvent Payroll Management</strong> is for you. With this module, you can:</p>
<ul>
<li>Create and manage payroll claims for all clients and programs,</li>
<li>Allow staff to submit claims for events and other activities,</li>
<li>Send automated SMS and email alerts for time sensitive tasks,</li>
<li>Provide an approval process for all wages and expenses, and</li>
<li>Seamlessly integrate with your accounting system via API.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/claim-submission.gif" alt="Animated GIF of claim submission in MainEvent." class="screenshot" /></p>
<h2>Configure Claims Your Way</h2>
<p>Got complex claims requirements? MainEvent can handle them.</p>
<p>Choose which claim types are active on each program or event type, and indicate which claims will automatically generate for specific dollar amounts.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/claim-type-permissions.png" alt="Screenshot showing claim type permissions in MainEvent." class="screenshot" /></p>
<p>You can also set up auto-approvals at the global, client, or program level, plus define required or optional data points for staff claims to include.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/expense-claim.png" alt="Screenshot showing claim type permissions in MainEvent." class="screenshot" /></p>
<h2>Staff-Submitted Claims Take Seconds</h2>
<p>Claims can be added directly to events by both staff and management users, who follow simple guidance to generate perfectly populated claims.</p>
<p>Want to see what an individual staff user has already claimed? View what’s pending, approved, or withdrawn right from their profile page.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/claims-profile.png" alt="Screenshot showing staff profile payroll claims in MainEvent." class="screenshot" /></p>
<h2>Add Automated Alerts for Important Claims</h2>
<p>Get notified via SMS messages and/or emails for import claims events, like when a claim is declined, or when a payroll period lock begins. Send alerts to individuals, everyone within a role or position, or even all users within a client, program, or market.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/notification-options.png" alt="Screenshot showing automated claims notifications setup in MainEvent." class="screenshot" /></p>
<h2>Quickly Review, Approve, and Decline Claims</h2>
<p>The Claims Index page has all your claim information in one place, where you can approve or decline claims with ease.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/claims-index.png" alt="Screenshot showing claims index page in MainEvent." class="screenshot" /></p>
<p>Meanwhile, the Claims Overview displays the big picture for each payroll period. A quick glance will tell you how many claims are pending, approved or withdrawn.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/claims-overview.png" alt="Screenshot showing claims overview page in MainEvent." class="screenshot" /></p>
<p>If certain claims can’t be tied to a specific event - like when you need to pay a contractor - we’ve got a manual payment tool for that, too.</p>
<h2>Simple and Complete Payroll Tracking for Field Marketers</h2>
<p>MainEvent Payroll Management was purpose-built alongside field marketing groups that need to manage hundreds of staff. <a href="https://maineventsoftware.com/contact/">Book a demo today</a> to see how it simplifies your work via automated processes, tools, and alerts.</p>
A New Era for Field Marketing Analytics2023-04-19T00:00:00Zhttps://maineventsoftware.com/news/a-new-era-for-field-marketing-analytics/<p>A decade ago, brands might have been content with a qualitative narrative, a few photos, and some basic data around their field marketing initiatives. But times have changed - and today’s marketers are being asked to deliver <a href="https://maineventsoftware.com/features/">comprehensive data-driven analysis</a> of their events.</p>
<p>https://vimeo.com/816174723</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“As the need for data and analysis for clients grew, we used MainEvent to show our client the progression of the tour, including impressions, sales, samples distributed, and key learnings.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/grayson-woley.jpg" alt="Headshot of Grayson Woley." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Grayson Woley</strong>, Experiential Coordinator </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://www.yahagency.com/">YAH Agency</a> </p>
</div>
</div>
</div>
</figure>
<p>Although this trend promotes transparency and accountability, it creates two major obstacles for marketers:</p>
<ul>
<li>The need for <strong>tailored data tracking</strong>, and</li>
<li><strong>Specialized staff</strong> to make use of this data.</li>
</ul>
<p>In response, we’ve:</p>
<ul>
<li>Launched <strong>More Robust Dashboards</strong>, and</li>
<li>Created an <strong>Analytics Department</strong> to help you leverage your field data to the fullest.</li>
</ul>
<h2>New Dashboards to Make Your Data Shine</h2>
<p>MainEvent’s Dashboards allow for an unlimited number of complex tables, charts, and graphs specific to your requirements, so you can instantly provide custom analytics.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/dashboard-huge.png" alt="Screenshot showing very large MainEvent dashboard with charts and graphs." class="screenshot" /></p>
<p>From activities to engagements, and photos to spending totals, Dashboards let you visualize and quantify everything you do - and they’re customizable for each user.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“We have multiple partners - it’s a network of entities that are providing information to the overall goal. MainEvent has allowed us to centralize the work that everybody’s doing, so that we can show the impact and report on that impact.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/dianne-beltran.jpg" alt="Headshot of Dianne Beltran." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Dianne Beltran</strong>, Group Account Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://www.yahagency.com/">Montage Marketing Group</a> </p>
</div>
</div>
</div>
</figure>
<h2>Analytics Experts, On Demand</h2>
<p>Marketers still need expertise to make sense of all this data, however. Via the MainEvent Concierge service, you get dedicated access to our analytics team, who will crunch numbers and create Dashboards & Reports to keep clients happy.</p>
<p>MainEvent Concierge provides an enhanced level of support that allows you to outsource your toughest, most time-consuming tasks. Whether it’s onboarding a complex campaign, training new staff on MainEvent, or building specialized KPI reports for customers, our Concierge service has got you covered.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/matt-kpi-overview.png" alt="Screenshot showing Norcal KPI Completion Overview using MainEvent data." class="screenshot" /></p>
<p>So if you have an overworked analytics team - or no analytics department at all - you can leave the heavy lifting to our industry experts, who will help with things like:</p>
<ul>
<li><strong>Reports & Dashboards</strong> - Set up automated reports for key stakeholders, and customized dashboards based on user roles.</li>
<li><strong>Education</strong> - In-depth training materials, in-person or private virtual training sessions, or public weekly learning sessions following a curriculum.</li>
<li><strong>Site Management</strong> - Add/Edit/Adjust new programs, visit types, location types, and users.</li>
<li><strong>Data Collection Assistance</strong> - Creation of recaps, surveys, forms, assets, and product lists.</li>
<li><strong>Onboarding New Staff</strong> - Quickly get them up to speed with MainEvent.</li>
</ul>
<p>Let us solve your most complex tasks - the tougher, the better. Concierge is the next step toward our never-ending goal of reducing the time needed to properly run your field marketing division, and leverage the data at your disposal to make better decisions in the future.</p>
<p><em>Already a MainEvent user? Reach out to your account manager to get started with these services. If you aren’t using MainEvent, <a href="https://maineventsoftware.com/contact/">book a demo today</a> to see how we can help quantify and streamline everything you do.</em></p>
Project and Team Success in a Flexible, Collaborative Environment2023-03-07T00:00:00Zhttps://maineventsoftware.com/news/project-and-team-success-in-a-flexible-collaborative-environment/<p>Our own Natalie Simons acts as a liaison between the MainEvent team and the <a href="https://maineventsoftware.com/clients/">brands and agencies</a> we serve. Working with a group of 10 people, she helps ensure that client requirements are met, and tasks are delegated and moved through the appropriate stages.</p>
<p>Andy Plax, COO of Network Ninja and Product Lead for MainEvent, sat down with Natalie recently to break down her keys to success.</p>
<h2>Lean on the process for critical safeguards, but embrace human creativity and flexibility</h2>
<p>Formal processes are crucial to ensuring that work is carried out efficiently and effectively. However, it’s also important to recognize that these processes are only one aspect of a successful team dynamic. The human element - including creativity, collaboration, and flexibility - is equally important, Natalie says.</p>
<p>https://vimeo.com/805573083?h=f2190b5e0b</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“A flexible and open environment that encourages participation and engagement is crucial for a team's success.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/natalie-simons.jpg" alt="Headshot of Natalie Simons." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Natalie Simons</strong>, Mainevent Project Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<h2>Striking the right balance between process and flexibility</h2>
<p>While formal processes provide a strong foundation for any organization, they can also stifle creativity and hinder progress if not approached with the right mindset. Andy emphasizes that a successful team strikes the right balance between process and flexibility, leveraging the strengths of each to maximize outcomes. “We need to have a formal process, but not be hamstrung by it,” he says. “It’s important to be flexible and adapt to new challenges as they arise.” By encouraging open communication and collaboration, team members can leverage both the structure of processes and the flexibility of human creativity to achieve their goals.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“Formal processes are important, but we need to be flexible and adapt to new challenges as they arise.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/andy-plax.jpg" alt="Headshot of Andy Plax." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Andy Plax</strong>, Mainevent COO </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<h2>Innovation requires risk and creativity</h2>
<p>Innovation is a key driver of progress and growth for any company. However, it’s important to acknowledge that innovation cannot be achieved without a willingness to try new things and experiment. While there are always risks involved in trying something new, it’s often necessary to take calculated risks in order to drive innovation and stay ahead of the competition. “It’s important to be willing to experiment and try new things, even if it doesn’t always work out. That’s how we learn and grow,” Andy says. By embracing creativity and being open to taking risks, companies can foster a culture of innovation and push the boundaries of what’s possible.</p>
<h2>Balancing risk and protection: leveraging mature processes for innovation</h2>
<p>Having mature processes and policies in place is essential for providing a stable foundation that allows for innovation to flourish. We spend a lot of time and effort on security and compliance, including <a href="https://networkninja.com/compliance/">SOC 2 and HIPAA</a>.</p>
<p class="flex gap-2"><img src="https://maineventsoftware.com/assets/posts/news/soc-2-compliant-badge.png" alt="SOC 2 compliance badge." class="w-28" /> <img src="https://maineventsoftware.com/assets/posts/news/hipaa-compliant-badge.png" alt="HIPAA compliance badge." class="w-28" /></p>
<p>These processes and policies create a framework for how to approach potential risks. For instance, by establishing risk management protocols and performing regular risk assessments, a company can mitigate potential negative outcomes and ensure that any innovative ideas are fully evaluated before implementation. In this way, mature policies can serve as a protective mechanism that allows for more freedom to experiment and innovate while still safeguarding against potential pitfalls.</p>
<h2>Keeping people motivated while solving complex problems</h2>
<p>Natalie believes that it’s essential to give people the freedom to express themselves because it fosters a positive work environment characterized by motivation, enthusiasm, and collaboration. When people feel heard and valued, they are more likely to be engaged and invested in their work, leading to increased productivity and creativity. Additionally, when people are free to express themselves, they can contribute to a culture of collaboration, where diverse perspectives are welcomed, and people work together to achieve common goals.</p>
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<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“Our team focuses on how to push projects forward - not on heirarchy or titles. Promoting transparency and celebrating wins also help keep people motivated over the long term.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/natalie-simons.jpg" alt="Headshot of Natalie Simons." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Natalie Simons</strong>, Mainevent Project Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<p>Overall, Natalie’s philosophy highlights the importance of creating an inclusive and supportive work environment that values individual voices.</p>
<h2>Celebrate wins with us</h2>
<p>At Network Ninja, we believe in celebrating wins together. Whether it’s a project milestone, a successful client delivery, or a team member’s personal achievement, we take the time to acknowledge and celebrate our successes. <a href="https://networkninja.com/jobs/">We’re always looking for new team members</a> who share this mindset and want to be a part of a culture of collaboration, support, and celebration.</p>
<p>https://vimeo.com/805581418?h=48b69381a6</p>
<p>And to <a href="https://maineventsoftware.com/clients/">our clients</a>, we want you to know that when you work with us, you’re not just getting a team of professionals, but a group of individuals who are invested in your success and celebrate your victories as our own.</p>
<p><em>If you’d like to have Natalie spearhead your field marketing software project, <a href="https://maineventsoftware.com/contact/">book a demo of MainEvent now</a>.</em></p>
Push Important Info to Staff with Automated Notifications2022-12-19T00:00:00Zhttps://maineventsoftware.com/news/automated-alerts-field-marketing/<p>MainEvent’s <strong>Automated Notification Tool</strong> is your key to sending important information to users, from alerting managers to new event requests, to informing a staff about declined claims.</p>
<p>These messages are simple to set up and can be sent via email and SMS. They’re activated based on your choice of 21 unique triggers, including:</p>
<ul>
<li>Event Created,</li>
<li>Event Canceled,</li>
<li>Upcoming Shift Start, and</li>
<li>Staff Profile Address Changed.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/alert-types.png" alt="Screenshot showing automated alert triggers in MainEvent." class="screenshot" /></p>
<p>You configure when and how a notification is sent, and who that message will be delivered to. The messages can also be personalized to include the recipient’s first and last name, phone number, or specific trigger information, like event date and time.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/alert-options.png" alt="Screenshot showing automated alert triggers in MainEvent." class="screenshot" /></p>
<h2>Real World Usage</h2>
<p>The field marketing experts at <a href="https://advantagesolutions.net/">Advantage Solutions</a> and <a href="https://www.proofexperiences.com/">Proof Experiences</a> are both leveraging this tool to avoid missing staff detail updates, such as address changes, and making sure all recaps have been completed for events in a timely manner.</p>
<p>When a staff member changes their address, an automatic notification is sent to the accounting department to remind them to update payment information right away. This eliminates the need for any back-and-forth between the parties, and staff users don’t have to remember to contact accounting with the new info.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/payroll-alert.png" alt="Screenshot showing automated payroll text message from MainEvent." class="screenshot w-64" /></p>
<p>These marketing firms also require staff to complete recaps for each and every event. To avoid any missed responses, a notification is sent upon the completion of an event as a reminder to the staff user to fill out the recap.</p>
<h2>Notifications for Mobile Tours</h2>
<p>The beverage teams at <a href="https://deepeddyvodka.com/">Deep Eddy Vodka</a> and <a href="https://www.claseazul.com/">Clase Azul</a> have also integrated MainEvent’s Automated Notifications into their processes.</p>
<p>Deep Eddy has multiple mobile tour vehicles on the road that must be sensibly scheduled for events - a truck can’t be in Phoenix one day and then expected to be in Dallas the next, for instance. So, each time a new event is requested for a vehicle, the event managers for that tour are instantly notified to either approve or decline the request. That way, requests never slip through the cracks, and are always brought to the attention of the tour managers without having to manually schedule any meetings or deal with long email chains.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/event-alert.png" alt="Screenshot showing automated mobile tour request text message from MainEvent." class="screenshot w-64" /></p>
<p>Similarly, Clase Azul uses notifications for new and approved requests and new events created, ensuring the appropriate users are notified immediately.</p>
<p>With Automated Notifications, field marketers are saving time and money while improving communication between teams. If you’re a MainEvent user, just head over to the <a href="https://help-me.networkninja.com/">MainEvent Help Center</a> to get started with notifications. And if you aren’t using MainEvent yet, <a href="https://maineventsoftware.com/contact/">contact us for a demo today</a>.</p>
What Makes a Successful Mobile Tour?2022-10-25T00:00:00Zhttps://maineventsoftware.com/news/char-broil-mobile-tour-with-grayson-woley/<p>It’s no surprise that Grayson Woley of <a href="https://www.yahagency.com/">YAH Agency</a> is the warm, friendly, and field marketing-savvy person he is today.</p>
<p>His father worked for a marketing firm, and introduced Grayson to the experiential world when he was just a kid. “I remember he’d come home with, you know, a Delta Mini Cooper car, with wings on it, or a big DJ-style truck,” he says. “So he’d always bring these cool toys home and he’d also let me tag along on a lot of his trips, too.”</p>
<p>We sat down recently with Grayson to chat about his transition into field marketing, his recent 10-week journey with the Char-Broil Grill mobile tour, and how his team uses MainEvent to deliver the data that clients demand.</p>
<p>https://vimeo.com/763804719</p>
<h2>From hospitality to field marketing</h2>
<p>As a teenager, Grayson worked summers at his family’s bed and breakfast, where he rose to the rank of manager. He dreamed of a career in hospitality or entertainment - but definitely didn’t want to do office work. “I can’t really sit behind a desk from 9-to-5 every day…I prefer being in the field rather than being wedged behind a desk,” he says.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/yahagency.png" alt="YAH logo." class="w-40" /></p>
<p>Field marketing felt like a natural fit, so Grayson joined YAH Agency in February of 2022. YAH (short for “You Are Here”) supports a variety of field marketing & experiential campaigns for big-name brands like AT&T, Coca- Cola, Deep Eddy Vodka, and Char-Broil Grills - who Grayson wound up working with very closely.</p>
<h2>Hitting the road with Char-Broil</h2>
<p>For two and a half months over the summer of 2022, Grayson’s four <a href="https://maineventsoftware.com/mobile-tour-software/">mobile teams</a> traveled to demo Char-Broil Grills and Oklahoma Joe’s Smokers at Lowe’s stores across four regions. Char-Broil was interested in measuring grill purchases, how folks were educated about the products, and what questions came up from consumers.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“We went to 142 stores in 10 weeks and, man, it was fantastic. All the data that we received using the MainEvent site and the pictures - our client was thrilled. It was a great success.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/grayson-woley.jpg" alt="Headshot of Grayson Woley." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Grayson Woley</strong>, Experiential Coordinator </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://yahagency.com/">YAH Agency</a> </p>
</div>
</div>
</div>
</figure>
<p>“They are really sweet grills, too. The technology in them now, it’s touchscreen, one knob - you can just walk away and your meal will be ready for you after the timer goes off,” Grayson explains. When the mobile tour team needed support from Char-Broil, whether it be operating questions or replacement parts, requests were routed through MainEvent as well.</p>
<h2>Tracking data and measuring results</h2>
<p>There were a lot of moving parts for such a big tour, and it was very important to be able to keep track of things in real-time, which is where MainEvent’s logic-based recaps shined.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/complex-recaps-logic-tree.jpg" alt="Screenshot showing mobile tour dashboard with charts and graphs in MainEvent." class="screenshot" /></p>
<p>Some of the data points YAH tracked for CharBroil included:</p>
<ul>
<li>Weather,</li>
<li>Footprint location,</li>
<li>Impressions,</li>
<li>Sales,</li>
<li>Food samples,</li>
<li>Average time spent,</li>
<li>Key learnings from the day, and</li>
<li>Consumer comments & concerns.</li>
</ul>
<p>“[The recaps] definitely helped us progress as well as we did throughout the 10 weeks,” Grayson says, “because by the 10th week, I mean, our tour managers came back and they were pros on this grill and they knew everything about the brands. So answering those consumer questions and getting answers was huge.” The team also was able to identify discrepancies between stores and compare performance.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/scheduling-routing-utilization.jpg" alt="Screenshot showing mobile tour dashboard with charts and graphs in MainEvent." class="screenshot" /></p>
<p>With MainEvent, YAH Agency is able to provide transparency and accountability of every activation and outcome. The dashboards and calendar allow clients access to the tour in real-time, and with Grayson leading the charge, we feel fortunate to support such a great person and organization as they spread the word about clients’ products - one stop at a time.</p>
<p><em>Thanks to Grayson Woley for the insight into his mobile tour experience. If you want to impress your own clients with experiential data, <a href="https://maineventsoftware.com/contact/">schedule a demo of MainEvent</a>.</em></p>
The Past, Present, and Future of Field Marketing2022-06-27T00:00:00Zhttps://maineventsoftware.com/news/field-marketing-future-with-dianne-beltran/<p>Dianne Beltran - Group Account Director at <a href="https://montagemarketinggroup.com/">Montage Marketing Group</a> - developed her affinity for experiential/field marketing back in high school. “I fell in love with the industry right away,” she says. “I get to go to cool events, share great information, and talk and be nice to people,” she says.</p>
<p>To gain some insight into that passion, our own Andy Plax sat down with Dianne to chat about her evolving career, how the industry has changed over the years, and how MainEvent keeps her day-to-day work life running smoothly.</p>
<p>https://vimeo.com/723128456</p>
<h2>Personal and professional growth</h2>
<p>Across various roles, Dianne has mastered all facets of the field marketing process. From being a brand ambassador and doing field work, to executing as team lead, marketing manager, and talent manager overseeing all tours for 20 field managers and 600 staff, she’s truly done it all.</p>
<p>Seeking to push her career even further, Dianne joined Montage six years ago, and has been there ever since.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/montagemarketinggroup.png" alt="Montage Marketing logo." class="w-64" /></p>
<p>Led by CEO Mercedita Roxas-Murray, and helped by Dianne’s expertise, Montage has become a big force in the experiential industry. From mobile tours to guerrilla events, to conventions, street teams, Montage spans the globe supporting several industries with their marketing, operations, and executions of field activations. Some of Montage’s big-name governmental and corporate clients include the National Park Service, Target, and National Institute of Health.</p>
<h2>Putting people first</h2>
<p>When asked how Montage has climbed to the top of the field marketing world, Dianne clearly focuses on the human element.</p>
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<p class="font-serif italic text-md font-normal leading-7">“We have a Montage family, we look out after each other. That belief transcends to our clients and the customers that we interact with.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/dianne-beltran.jpg" alt="Headshot of Dianne Beltran." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Dianne Beltran</strong>, Group Account Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://montagemarketinggroup.com/">Montage Marketing Group</a> </p>
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<p>“It comes down to the relationships that we build,” Dianne says. “The human connection to understand where someone comes from and what moves them, is what moves everything else.”</p>
<p>“We stand behind every project that we take,” she continues. “The level of commitment that we provide is something that we can relate to on a personal level. Everyone has a connection on our team and it shows.”</p>
<h2>Software to bring it all together</h2>
<p>So, where does MainEvent fit within the Montage success story? “A lot of our work is very data driven,” Dianne says. “We have multiple partners - it’s a network of entities that are providing information to the overall goal. MainEvent has allowed us to centralize the work that everybody’s doing, so that we can show the impact and report on that impact.”</p>
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<p class="font-serif italic text-md font-normal leading-7">“In real time, we can see the efficacy of our work in MainEvent.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/dianne-beltran.jpg" alt="Headshot of Dianne Beltran." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Dianne Beltran</strong>, Group Account Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://montagemarketinggroup.com/">Montage Marketing Group</a> </p>
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</figure>
<p>“For the mobile tours, MainEvent is pretty seamless, because it was built for the industry. We can streamline the production of an event. We can facilitate communication with the field to the event brief. We don’t need to use any other documents,” Dianne notes.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mobile-tours-dashboard-wide.jpg" alt="Screenshot showing mobile tour dashboard with charts and graphs in MainEvent." class="screenshot" /></p>
<p>“We can then report the results with the client to show a live overview of where we are today, so they can look at their program. MainEvent helps with the efficiency and being transparent in the work that we do with all our stakeholders. People are really excited about the outcomes of their activities.”</p>
<p>Within MainEvent, Montage provides transparency and accountability to all customers and partners. The amount of time and effort to share outcomes and provide analysis is reduced, since all stakeholders use the same platform.</p>
<p>“Regardless of where our partners are in the country, in real-time, we can see the efficacy of the work within MainEvent,” Dianne concludes.</p>
<p><em>Special thanks to Dianne Beltran for sharing her experiences, and we appreciate the opportunity to serve the entire wonderful team at Montage over the past four years. If you’d like to be the next firm to use MainEvent, <a href="https://maineventsoftware.com/contact/">hit us up for a demo</a>.</em></p>
Help When You Need It, 24/72022-05-20T00:00:00Zhttps://maineventsoftware.com/news/support-when-you-need-it-help-widget/<p>MainEvent’s new <strong>Help Center</strong> is your ticket to on-demand help. Just click the green light bulb icon on any page to bring up the <strong>Help Widget</strong>, which displays suggested help articles and videos tailored to your current location in the app.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/help-widget.png" alt="Screenshot of MainEvent Help Widget showing help articles." class="screenshot" /></p>
<p>The help content includes step-by-step articles with images and videos, without needing to leave MainEvent. From how to add an event, to building your own dashboards or reports - no matter how small or large the task - the Help Widget has you covered.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“The embedded Help Widget has allowed us to extend the amount of service we can offer to our customers, giving them a self-service option without having to ask for a one-on-one call or set up training. Our end goal is to reduce the effort needed to get their work done.”</p>
<div class="w-none flex sm:items-center">
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/alison-bovaird.jpg" alt="Headshot of Alison Bovaird." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Alison Bovaird</strong>, MainEvent Account Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<p>In addition to the Help Widget, MainEvent customers can visit our dedicated <a href="https://help-me.networkninja.com/">Help Center</a>, which contains a variety of assistance for users, including recent code releases that provide the latest and greatest updates for the application.</p>
<p><a href="https://help-me.networkninja.com/"><img src="https://maineventsoftware.com/assets/posts/news/help-center.jpg" alt="Screenshot of MainEvent Help Center showing search functionality and most popular help articles." class="screenshot" /></a></p>
<p>Inside or outside the application, MainEvent users have access to the help they need, when they need it. If you want to see the Help Center in action, <a href="https://maineventsoftware.com/contact/">book a demo today</a>.</p>
The Great Return of Field Marketing2022-04-26T00:00:00Zhttps://maineventsoftware.com/news/field-marketing-is-back/<p>With events, samplings, and experiential campaigns in full bloom this spring, field marketing is back in a big way in 2022. We’ve recently welcomed several new brands and agencies to the MainEvent platform, all marketing leaders seeking solutions to challenges like:</p>
<ul>
<li>How do we <a href="https://maineventsoftware.com/news/experiential-field-marketing-asests-events-request-tool/">reduce manual effort</a> and streamline tasks to properly manage programs?</li>
<li>How can we use <a href="https://maineventsoftware.com/news/cool-dashboards-no-seriously/">dashboards</a> and <a href="https://maineventsoftware.com/news/automated-reports-save-time-and-keep-you-in-the-know/">automated reports</a> to provide the analysis we need?</li>
<li>How do we make it as <a href="https://maineventsoftware.com/news/on-or-offline-mainevent-field-staffing-app-is-there-for-you/">easy as possible for our field staff</a> to work with us?</li>
<li>Can we use <a href="https://maineventsoftware.com/news/third-party-field-marketing-integrations/">software integrations</a> (like sales & accounts) to capture a fuller picture, and to measure the effectiveness of our program and executions?</li>
</ul>
<p>Let’s meet some of the amazing groups that recently adopted MainEvent to solve these data-driven issues.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/advantagesolutions.svg" alt="Advantage Solutions logo." class="w-64" /></p>
<p><a href="https://advantagesolutions.net/">Advantage Solutions</a> provides outsourced sales and marketing services in the retail and foodservice industries, where they work with over 2,000 of the world’s largest consumer packaged goods suppliers and retailers. With almost two dozen agencies under one roof, Advantage is truly “powering commerce and driving growth.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/auctusagency.png" alt="Auctus Agency logo." class="w-48" /></p>
<p><a href="https://auctusagency.com/">Auctus Agency</a> boasts more than 50,000 brand engagement and brand activation professionals across the United States, creating immersive experiences for brands like Warner Brothers, Boost Mobile, CVS Health, and Hallmark.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/claseazul.svg" alt="Clase Azul logo." class="w-40" /></p>
<p><a href="https://www.claseazul.com/">Clase Azul Spirits</a> is a producer of luxury tequilas - and also happens to be dedicated to supporting native Mexican artists. Their charitable foundation, Fundación con Causa Azul, helps “strengthen communities of artisans so that they lead a dignified life while preserving their heritage and cultural legacy.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/disaronno.png" alt="Disaronno logo." class="w-48" /></p>
<p><a href="https://www.disaronno.com/">Disaronno</a> produces the gold standard in amaretto liqueur, made in Saronno, Lombardy, Italy, and distributed worldwide. Legend has it that the spirit was first invented in 1525, and it’s more popular now than ever.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/encoreww.png" alt="Encore Worldwide logo." class="w-48" /></p>
<p><a href="https://www.encoreww.com/">Encore Worldwide</a> is a full-service experiential marketing agency whose services range from mobile tours and pop-up shops to publicity stunts and in-store events. According to a recent client satisfaction survey, 92% of their clients - which include Samsung, jetBlue, Converse, and Lysol - are “extremely satisfied” with their field marketing efforts.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/evolveactivation.png" alt="Evolve Activation logo." class="w-48" /></p>
<p><a href="https://evolveactivation.com/">Evolve Activation</a> is an event marketing activation agency whose impressive client list includes Google, Amazon, Cisco, and Showtime. Their team includes experiential marketing experts dedicated to ensuring “an authentic and relevant in-person consumer experience.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/gmrmarketing.svg" alt="GMR Marketing logo." class="w-24" /></p>
<p><a href="https://www.gmrmarketing.com/">GMR Marketing</a> produces world class experiential campaigns for brands like Nissan, Hershey’s, and the NFL. What began in 1979 with a concert series for a beer brand has grown into a firm “Making unforgettable stories born of humanity.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/momentumww.svg" alt="Momentum Worldwide logo." class="w-24" /></p>
<p><a href="https://www.momentumww.com/">Momentum Worldwide</a> “helps brands imagine, create, curate and manage their Total Brand Experience.” They do so via experiential and virtual campaigns with brands like Nike (at Cannes), Verizon (at the Super Bowl), and American Express (at the U.S. Open).</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/sujajuice.png" alt="Suja Juice logo." class="w-32" /></p>
<p>Based in San Diego, <a href="https://www.sujajuice.com/">Suja Juice</a> is the largest independent producer of cold-pressed juice sold in the United States. With dozens of beverage varieties, including slow brewed kombucha and functional shots, it’s hard to believe the company started with homemade juice delivered via skateboard around town.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/switch.svg" alt="Switch logo." class="w-48" /></p>
<p><a href="https://switch.us/">Switch</a> is a full-service marketing agency with particular prowess in field and experiential marketing. From mobile tours and immersive experiences to in-store sampling and influencer programs, these folks have worked with premium brands like FedEx, NASCAR, Coca-Cola, and Wells Fargo to deliver memorable experiences.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/wildearth.svg" alt="Wild Earth logo." class="w-32" /></p>
<p>Vegan dog food? Yup, <a href="https://wildearth.com/">Wild Earth</a> is doing it - thanks in part to an appearance on ABC’s Shark Tank and a sizable investment from Mark Cuban. Their delicious and nutritious plant-based formula helps our four-legged friends overcome allergies and food sensitivities, all while remaining cruelty-free.</p>
<h2>Why They All Chose MainEvent</h2>
<p>More than ever, field marketers are being asked to demonstrate the value of their efforts, and to do so without paying developers and data scientists to do the heavy lifting. By listening to and learning from new and existing customers, MainEvent is evolving to help you deliver on your field marketing goals.</p>
<p><em><a href="https://maineventsoftware.com/contact/">Book a demo today</a> to see how MainEvent can take your activations to the next level.</em></p>
Run Your Sampling Programs Like Nintendo & Jägermeister2021-11-03T00:00:00Zhttps://maineventsoftware.com/news/sampling-program-software-agencies-brands/<p>A well-run sampling program is an ideal way to introduce a product to consumers, but marketers know this process is far from simple.</p>
<p>You need to coordinate field staff, visits, and locations, all while tracking costs, conversions, and product units. Ultimately, you have to prove your program’s value using real-world data - and leverage that data to drive improvements in future programs.</p>
<p>Enter <strong>MainEvent for Sampling Programs</strong>. This tailored software solution is in daily use by brands and agencies like Nintendo, Jägermeister, Mosaic, TEAM Enterprises, and Omnicom to:</p>
<ul>
<li>Analyze, visualize, and correlate sampling data,</li>
<li>Break down programs by market with <a href="https://maineventsoftware.com/news/cool-dashboards-no-seriously/">customizable dashboards</a>,</li>
<li>Use <a href="https://maineventsoftware.com/news/sampling-programs-product-analysis-tool/">historical marketplace data</a> to optimize sampling efforts,</li>
<li>Schedule <a href="https://maineventsoftware.com/news/effortlessly-deliver-results-with-automated-reporting/">automated reports</a> to keep stakeholders informed,</li>
<li>Build recaps and consumer surveys, and</li>
<li>Equip staff with an easy-to-use <a href="https://maineventsoftware.com/news/on-or-offline-mainevent-field-staffing-app-is-there-for-you/">mobile app</a> to capture data while in the field.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/sampling-program-dashboard.png" alt="Screenshot of MainEvent Dashboard showing sampling costs and program impact." class="screenshot" /></p>
<p>Along with compiling costs and impact data, you can easily tally program totals, and even create word clouds to visualize consumer feedback.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/sampling-program-totals-wordcloud.png" alt="Screenshot of MainEvent program totals table and consumer feedback wordcloud." class="screenshot" /></p>
<p>For more on MainEvent For Sampling Programs, check out our dedicated page to see how smart software can <a href="https://maineventsoftware.com/sampling-programs/">amplify your marketing efforts</a>.</p>
<p><em>Want to experience MainEvent for yourself? <a href="https://maineventsoftware.com/contact/">Book a live demo now</a>.</em></p>
Learn from the Experts in MainEvent’s Online Training Sessions2021-09-30T00:00:00Zhttps://maineventsoftware.com/news/mainevent-training-sessions/<p>We are excited to introduce <strong>MainEvent Training Sessions!</strong> These weekly live webinars cover a variety of beginner and advanced topics to help users get the most out of all the great features that MainEvent offers.</p>
<p>Refer to the <a href="https://calendar.google.com/calendar/embed?src=c_qs5jo6158omeh0149j42tvdm0s%40group.calendar.google.com&ctz=America%2FChicago&mode=AGENDA">MainEvent Training Schedule</a> to find appropriate topics, dates, and times for you and your colleagues.</p>
<div class="embed-responsive embed-responsive-16by9 mb-3">
<iframe src="https://calendar.google.com/calendar/embed?src=c_qs5jo6158omeh0149j42tvdm0s%40group.calendar.google.com&ctz=America%2FChicago&mode=AGENDA" style="border: 0" width="800" height="600" frameborder="0" scrolling="no"></iframe>
</div>
<p>You can access the Training Schedule any time within your MainEvent application on the <strong>Global</strong> page, within the new embedded <strong>Help Menu</strong>.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/training-schedule.png" alt="Screenshot of MainEvent Help Menu with Training Schedule link." class="screenshot" /></p>
<h2>Meet Your Trainer</h2>
<p>Training Sessions are led by <strong>Katrina “Kat” Corbi</strong>, an 11-year veteran on the MainEvent team.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/kat-corbi.jpg" alt="Picture of MainEvent Trainer Kat Corbi." class="w-24" /></p>
<p>Kat has led thousands of trainings for field marketers, and has served as an account manager for a variety of experiential, brand ambassador, mobile tour, and sampling programs.</p>
<h2>Current Training Opportunities</h2>
<p>Train Sessions take place on Fridays at 2:00pm Central Time. Trainings are separated into six fundamental areas:</p>
<ul>
<li>Session 1 - <strong>Getting Started</strong> - You have a new program launching, now what?</li>
<li>Session 2 - <strong>Events, Visits and Staff</strong> - How to set up events and assign staff to meet your needs.</li>
<li>Session 3 - <strong>Creating/Editing Recaps</strong> - Getting the most out of your recaps.</li>
<li>Session 4 - <strong>Reporting</strong> - How to automate, pull, and analyze your data.</li>
<li>Session 5 - <strong>Admin Management</strong> - Behind the scenes set up and maintenance.</li>
<li>Session 6 - <strong>New Functionality / Recent Additions</strong> - What’s new and how it can benefit your programs.</li>
</ul>
How Kraft Heinz, Verizon, and UScellular Manage Their Mobile Tours2021-09-21T00:00:00Zhttps://maineventsoftware.com/news/kraft-heinz-verizon-uscellular-mobile-tours/<p>For mobile tour programs, the devil’s in the details. A breakdown in any link in the chain - from planning and routing, to vehicle utilization and DOT days, to staffing, recapping, and analysis - can mean the difference between success and failure.</p>
<p>That’s why we created <a href="https://maineventsoftware.com/mobile-tour-software/">MainEvent for Mobile Tours</a> - to help you manage all those (literal and figurative) moving parts. This solution is in daily use by brands like Verizon, UScellular, PNC, Deep Eddy Vodka, and Kraft Heinz, where it’s been a real game changer.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mobile-tours-dashboard-wide.jpg" alt="Screenshot of MainEvent Mobile Tours dashboard with graphs of tour stops." class="screenshot" /></p>
<p>“MainEvent was easy to work with and very accommodating to the unique needs of our programs,” says Ed Roland, Sr., Experiential Marketing Manager at Kraft Heinz Company, who runs the ultra successful Oscar Meyer Wienermobile tours.</p>
<p>“Our scheduling, event management and analytics were taken to a new level,” Roland explains. “We look forward to an on-going relationship with MainEvent as our programs continue to evolve.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/kraftheinz-wienermobile.jpg" alt="Picture of Oscar Mayer Wienermobile vehicle." /></p>
<p>With MainEvent for Mobile Tours, Kraft Heinz and other brands can easily:</p>
<ul>
<li>Schedule and manage consumer and employee event requests,</li>
<li>Provide branded, consumer-facing websites with routing and visit information,</li>
<li>Manage the logistics of each vehicle in their fleet,</li>
<li>Evaluate success with customized reporting, and</li>
<li>Use historical data to evaluate the potential impact of requested events.</li>
</ul>
<p>To learn more about MainEvent For Mobile Tours, check out our <a href="https://maineventsoftware.com/mobile-tour-software/">dedicated site</a> that outlines all the key benefits for your team and your customers.</p>
<p><em>MainEvent for Mobile Tours is best experienced in a live demo. <a href="https://maineventsoftware.com/contact/">Reach out to us today</a> to set one up.</em></p>
Requesting Events and Assets Just Got a Whole Lot Easier2021-06-17T00:00:00Zhttps://maineventsoftware.com/news/experiential-field-marketing-asests-events-request-tool/<p>In experiential marketing, we spend months designing and building these beautiful event sites, vehicles, uniforms, digital components, giveaways, and assets. We go back and forth with the brand and internal teams to get every little detail perfectly right.</p>
<p>Then there’s the final (and perhaps most important) detail: where are we going to activate to justify the time and money invested? We could build the most interactive, engaging, eye-catching event sites and assets out there, but if we don’t send them to the best locations - with the right group of target consumers - then what’s the point?</p>
<p>It’s usually a group effort to collect and select the best events and places to be at. We’ll likely have input from:</p>
<ul>
<li>The brand team driving the program,</li>
<li>The field marketing and sales team with local insights,</li>
<li>The agency team activating in the market being approached with great opportunities, and</li>
<li>Consumer brand fanatics that know all the hot spots.</li>
</ul>
<h2>Easy Mode: MainEvent’s Event/Asset Request Tool</h2>
<p>The <strong>Event/Asset Request Tool</strong> is a single, turnkey solution to request, manage, and approve event and asset requests. Various stakeholders - from sales teams and agencies to consumer brand fanatics - can even submit requests from their mobile device or computer without having to login to MainEvent.</p>
<p>That means you’ll always put the <strong>right assets at the right places at the right times</strong>.</p>
<h2>Requests, Your Way</h2>
<p>The Event/Asset Request Tool can be customized based on brand logos and colors, while allowing access to everyone - or only a specific email domain - to submit a request.</p>
<p>Once authenticated, the event submission form allows users to see the availability of each program, tour or asset prior to making a request. Based on the location entered, the user can see open, pending, and booked dates. If something is already booked on the date of the request the user will not be able to request it.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/event-calendar-request.png" alt="Screenshot of app showing how to request an event including handy calendar." class="screenshot" /></p>
<p>You can set up the logic-based event/asset request submission form by client or program, based on the information needed to successfully execute. Collect required info like load in/loud out times, contact names, permits, and giveaways needed prior to approving.</p>
<p>Here’s how <a href="https://maineventsoftware.com/clients/kraftheinz/">KraftHeinz runs its Wienermobile and Nutmobile programs</a></p>
<p><a href="https://maineventsoftware.com/clients/kraftheinz/"><img src="https://maineventsoftware.com/assets/posts/news/kraftheinz-microsites.png" alt="2 iPhones with the wienermobile and the nutmobile site shown." :.img-fluid="" /></a></p>
<p>After an event is submitted, automated notifications are sent during the submission and approval process to provide updates of all requests without any manual effort. This keeps everyone in the know - no more forgetting to send an update email!</p>
<h2>Seamless Integration with MainEvent</h2>
<p>All event/asset requests and approvals work automatically within MainEvent. You can view event/asset requests via tour routing map and calendar once approved, and allow staff to recap and report to customers once events are completed.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/event-request-map.png" alt="Screenshot of an event requests map." class="screenshot" /></p>
<p><img src="https://maineventsoftware.com/assets/posts/news/event-request-calendar.png" alt="Screenshot of an event requests calendar." class="screenshot" /></p>
<p>Go even further when you use the <a href="https://maineventsoftware.com/news/asset-management-simplified/">MainEvent Asset Management Module</a>, which automates all the asset management steps without the need for human interaction.</p>
<h2>Event/Asset Request Tool Highlights</h2>
<ul>
<li><strong>Customer-facing branded site</strong> allowing individuals to submit event requests and access availability of mobile tour(s) or asset(s) from their phone or computer without the need to login to the MainEvent management site.</li>
<li>Provide customers the <strong>availability of tours and assets</strong> prior to making the request, providing transparency and more accurate requests. For example, if an asset is already booked for an event on the date of the request, the user may not request the asset.</li>
<li><strong>Logic-based event request submission form</strong> by client or program based on the information required. The intent is to simplify the request process for end users.</li>
<li><strong>Automated notifications</strong> during submittal and approval process to provide updates of all requests without any manual effort.</li>
<li><strong>Branded access</strong> to event request pages based on customer requirements (e.g, logo and colors).</li>
</ul>
<p>You’re dedicated to simplifying processes, increasing productivity, and producing impactful results for the brands you produce field marketing services for. Let MainEvent’s experiential marketing software help you make it happen.</p>
<p><em>A live demo is the best way to experience the Event/Asset Request Tool. <a href="https://maineventsoftware.com/contact/">Reach out today</a> for more information.</em></p>
How Brands and Agencies are Using MainEvent Today2021-06-02T00:00:00Zhttps://maineventsoftware.com/news/how-brands-and-agencies-are-using-mainevent-today/<p>For all of us in the experiential and field marketing world, the past year has been quite a challenge. However, we’re seeing light at the end of the tunnel, and are excited to welcome the return of more live activations.</p>
<p>We’re also very fortunate to have had several new customers join the MainEvent family over the past few months. This diverse group of brands and agencies may have varying products and strategies, but they all have one thing in common: utilizing the MainEvent platform to drive better reporting and analysis for their programs.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/mashlive.png" alt="Mash Live logo." class="w-64" /></p>
<p><a href="https://mashlive.com/">Mash Live</a> is a team of experiential experts who offer crafted experiences to delight, excite and engage. They understand how to make lasting impressions on people - not only at the experience, but on those who read about it in the headlines and see it in their newsfeeds, too. They’ve mastered the balance between mind-bending creativity and effective, realistic executions.</p>
<p><a href="https://maineventsoftware.com/news/field-marketing-star-nani-rogers-mash-live/">Mash Live is using MainEvent</a> to measure quantitative data like Mass Impressions, Engagements, and Premiums Distributed, and qualitative like Consumer Quotes, Highlights, and Lowlights - all delivered to customers like T-Mobile and MetroPCS.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“MainEvent makes our process smoother and keeps the clients happy. It has put us a step above the rest and we just need to continue tweaking it as best we can to tailor it to our needs and their wants.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/nani-rogers.jpg" alt="Headshot of Nani Rogers." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Nani Rogers</strong>, Regional Field Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://mashlive.com/">Mash Live</a> </p>
</div>
</div>
</div>
</figure>
<p><img src="https://maineventsoftware.com/assets/posts/logos/engageresonate.png" alt="Engage & Resonate logo." class="w-52" /></p>
<p><a href="https://www.engageresonate.com/">Engage & Resonate</a> is a leading-edge experiential marketing agency led by an award-winning event production and branded content team, specializing in the creation of meaningful consumer engagements to increase impact, build brands, and drive purchase intent.</p>
<p>Across big-name clients like Amazon, Under Armour, and Bud Lite, Engage & Resonate will use MainEvent to track the impact of creative services like mobile tours, pop-up shops, and guerilla marketing.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/inspiramarketing.svg" alt="Inspira Marketing logo." class="w-48" /></p>
<p><a href="https://inspiramarketing.com/">Inspira Marketing</a> started with a simple mission: forge indelible connections between brands and consumers. To do that, they assembled a team of strategists, creatives, and brand activators - ones who shared a passion for connecting with people in new and exciting ways. The data behind these programs is now being tracked and reported on in MainEvent.</p>
<p>Inspira’s also known for their work in the community. The company is dedicated to finding a cure for pediatric cancer, and often partners with social services agencies like <a href="https://www.savethechildren.org/">Save the Children</a> to make a difference in the lives of in-need families.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/save-the-children-backpack.jpg" alt="Girl handing a Save the Children backpack to another girl." /></p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/vitroagency.svg" alt="Inspira Marketing logo." class="w-48" /></p>
<p><a href="https://www.vitroagency.com/">Vitro</a> is band of self-described “market share thieves” comprised of artistic entrepreneurs, business buccaneers, retail revolutionaries, and digital explorers. As a full-service agency, Vitro’s capabilities are numerous - strategy, creative, digital, and production, to name a few.</p>
<p>On the experiential side of things, Vitro will use MainEvent to measure the impact of their efforts and provide clients with the data that sophisticated, modern brands demand.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/wheelhousepr.png" alt="Wheelhouse Marketing logo." class="w-72" /></p>
<p><a href="https://www.wheelhousepr.com/">Wheelhouse Marketing</a> is a group of impassioned and creative individuals who know that there are no traffic jams on the extra mile. They develop connectivity between brands and consumers by bringing them together in a forum that is imaginative, innovative and inspirational.</p>
<p>Their distinctively human approach helps transform consumers into fans - with rich data in MainEvent to back it up.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/clamorexp.svg" alt="CLAMOR logo." class="w-52" /></p>
<p><a href="https://www.clamorexp.com/">CLAMOR</a> is a strategic marketing and experiential agency. Their singular mission is to command consumer attention through exceptional work - guided by a belief that memorable experiences build brand loyalty.</p>
<p>That sounds like a great mission to us. With MainEvent’s suite of focused experiential tools, CLAMOR is better prepared to deliver results than ever before.</p>
<h2>Star One Events, LLC</h2>
<p><a href="https://www.facebook.com/staroneevents/">Star One Events</a> crafts personalized brand experiences with a singular focus: to create memorable, nuanced, authentic spirits-industry events. Star One Events will be responsible for managing Jägermeister samplings nationally and provide a central portal for all agencies to schedule, staff, and report on their samplings.</p>
<p><em>Want to join the MainEvent family? <a href="https://maineventsoftware.com/contact/">Hop on a demo</a> to get things started.</em></p>
Nani Rogers of Mash Live Rises Quickly to Earn Ninja of the Month Honors2021-05-19T00:00:00Zhttps://maineventsoftware.com/news/field-marketing-star-nani-rogers-mash-live/<p>In late 2020, with a pandemic raging behind the scenes, Nani Rogers’ career as a content creator was no longer sustainable. “I was frantically searching for a new job,” she says. “My husband had also lost his job so we needed some sort of way to sustain our life and our son.”</p>
<p>Nani found a job posting from <a href="https://mashlive.com/">Mash Live</a>, a leading experiential marketing and staffing agency. She crushed the interview and was hired. As proof of her awesomeness, after only one week on the job as Team Lead - leveraging her 5+ years of experience in the events industry - Nani was promoted to Regional Field Manager.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/mashlive.png" alt="Mash Live logo." class="w-64" /></p>
<p>Titles aside, Nani fills many roles in her daily work life. “I step in wherever I’m needed,” she notes, including tech assistance, recruiting, training new employees (BA, TL, FM, and RFMs alike), and staffing. For her exemplary work with Mash Live and its MainEvent application, we’re proud to honor Nani as the <a href="https://maineventsoftware.com/news/category/ninja-of-the-month/"><strong>Ninja of the Month</strong></a>!</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/nani-rogers.jpg" alt="Picture of Nani Rogers wearing her Ninja of the Month t-shirt." /></p>
<h2>From Tedious & Confusing to Smooth & Happy</h2>
<p>When Nani first started at Mash Live, they were using a combination of apps, spreadsheets, documents, and forms to manage their activations. “It was a tedious and confusing process,” Nani says. “Things would fall through the cracks.”</p>
<p>Once Mash Live found MainEvent, however, things quickly changed. Nani was dedicated to exploring the platform from the get-go, and demonstrated a keen ability to understand its value. Efficiency and communication improved, which, in turn, led to happier clients.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“MainEvent makes our process smoother and keeps the clients happy. It has put us a step above the rest and we just need to continue tweaking it as best we can to tailor it to our needs and their wants.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/nani-rogers.jpg" alt="Headshot of Nani Rogers." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Nani Rogers</strong>, Regional Field Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://mashlive.com/">Mash Live</a> </p>
</div>
</div>
</div>
</figure>
<p>These days, everyone at Mash Live uses their white-labeled MainEvent application, Mash Manager. Nani explains: “We have 11 ‘internal’ staff (Regionals, Field Managers, and HR/Salaried employees). We then have 50-100 Brand Ambassadors and Team Leads throughout the country, and some months we’ll have more than others depending on our activations.”</p>
<h2>Letting Data Tell the Story</h2>
<p>With Mash Live, Nani often works with T-Mobile and Metro by T-Mobile. These forward-thinking clients demand multiple metrics and KPIs, which are all tracked in MainEvent. “Quantitative data includes Mass Impressions, Engagements, and Premiums Distributed,” Nani says. “Qualitative data encompasses things like Consumer Quotes, Highlights, and Lowlights.”</p>
<p>Along with client data, “We also use MainEvent to track expenses, shifts (clock ins/outs), staff and event management, and a hub for reconciliation and estimate documents,” Nani notes.</p>
<h2>What Lies Ahead for Experiential?</h2>
<p>As we slowly emerge from the pandemic this year, Nani predicts we’re going to have to rethink what experiential means, especially now that safety measures will likely be sticking around for a while.</p>
<p>“We’re going to have to think out of the box on how to engage consumers while keeping them and our team safe until, hopefully, we are all fully vaccinated,” Nani says. “Even then, we don’t know what this virus will continue to do and how it will impact us.”</p>
<p>“We’re picking up more events, for sure, so that tells me that brighter and busier days are coming,” she concludes. With experienced, motivated people like Nani on the job, we think so, too.</p>
Get Visual with Your Activations2021-04-28T00:00:00Zhttps://maineventsoftware.com/news/field-marketing-visit-visualizations/<p>A successful activation always provides a great feeling of accomplishment - and sometimes even relief. You’ve likely survived a few curveballs from client audibles, staff no-shows, a freak windstorm, or some other unexpected situation you couldn’t make up if you tried.</p>
<p>With so much focus on the activation itself, it’s easy to overlook one of the most important parts of a program: the recap. After a long night or weekend, it’s never fun to pull all the info together and complete a recap deck to send to our client or manager. However, if you don’t, it’s impossible to demonstrate <em>why</em> you were successful.</p>
<h2>Turn Recaps into Impressive Visuals</h2>
<p>Providing in-depth analysis and proof-of-results will always be valuable. That’s why we developed the <strong>Visit Visualization Tool</strong>, which allows you to view your data and provide the full results and analysis in MainEvent, without having to build another chart or table in Powerpoint.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/get-visual-age-samples.png" alt="Gender breakdown chart: 60% male, 40% female." class="screenshot" /></p>
<p><img src="https://maineventsoftware.com/assets/posts/news/get-visual-event-purchase.png" alt="Age breakdown chart: 95% in 31-40 category." class="screenshot" /></p>
<p>A customizable page layout enables you to visualize the complete story of your activities, based on your program’s needs. You can even pull in third-party activation-related data such as sales, leads, downloads and click-throughs.</p>
<h2>Visit Visualization Highlights</h2>
<ul>
<li>Analyze real-time visit/event data using a variety of graphical tools</li>
<li>Customize page layout and content to meet your reporting needs</li>
<li>Include third-party data like sales imports or collected leads to tell the complete story. How did we impact sales? Did we attract the right customers?</li>
</ul>
<p :.text-center=""><img src="https://maineventsoftware.com/assets/posts/news/get-visual-retail-interactive-results.png" alt="Retail Interactive Results chart." class="screenshot" width="666" /></p>
<p>After an activation, you no longer need to spend additional hours building the recap. Your client can login to MainEvent to see the analysis - or simply export the outcomes to a PDF and send them along to key stakeholders.</p>
<p>You’re dedicated to producing impactful results for the brands you work on. Let MainEvent show off your efforts in the ways you and your customers require.</p>
<p><em>A live demo is the best way to experience the Visit Visualization Tool. <a href="https://maineventsoftware.com/contact/">Let’s make it happen</a>.</em></p>
Make Data-Driven Field Marketing Decisions with the Historical Account Analysis Tool2021-04-15T00:00:00Zhttps://maineventsoftware.com/news/historical-analysis-tool-for-field-marketing/<p>When managing a field marketing program, we’re often so focused on hiring & training staff, developing event sites and processes, and activating and reporting, that we don’t always have the time to take a step back to make sure we’re hitting the locations that will have the most impact.</p>
<p>Whether they’re called accounts, locations, or venues, it’s integral to figure out that key piece of the puzzle: <strong>what are the best places to go and activate</strong>, based on our brand and program objectives?</p>
<h2>Historical Data to Inform Decisions</h2>
<p>Based on customer feedback, we recently developed the Historical Account Analysis Tool, giving you the ability to tap into the data you’ve collected to make the best decisions possible. Now you can view what’s working, what’s not, and determine course corrections needed to optimize results.</p>
<p>Oh, and did we mention that all of this analysis can be viewed in MainEvent without pulling another spreadsheet or building another pivot table?</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-historical-analysis2.png" alt="Screenshot showing off premise product sales breakdowns in MainEvent." class="screenshot" /></p>
<p>With the Historical Account Analysis Tool, you can confidently answer questions like:</p>
<ul>
<li>How does this location rank for sales by market, region, or nationally?</li>
<li>What day/time is best to conduct activities?</li>
<li>What products should be marketed?</li>
</ul>
<h2>Proving Your Programs’ Worth</h2>
<p>We are often challenged to show <strong>how our activations directly impact sales</strong> and program objectives. Many times we think our efforts are working, but what if we could prove it?</p>
<p>By combining staff recap data and third party sales integrations in MainEvent, we can now visually communicate a program’s impact over time - and adjust activations based on impact.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-historical-analysis1.png" alt="Screenshot showing activities compared to depletions and velocity in MainEvent." class="screenshot" /></p>
<h2>Historical Analysis Highlights</h2>
<ul>
<li>See an in-depth analysis of each account; draw on historical data to guide decision making.</li>
<li>Leverage account visit history to help guide and predict future outcomes.</li>
<li>Calculate KPIs such as total activations by date/time, best/worst staff to work the account, samples, sales, conversion rate, products sold, price details, and rankings.</li>
<li>Use integrations like 3rd-party sales data to help measure the impact of field activity.</li>
</ul>
<p><em>Ready to see a live demo of the Historical Analysis Tool? <a href="https://maineventsoftware.com/contact/">Contact us today</a>.</em></p>
Get Started Quickly & Easily with MainEvent2021-04-08T00:00:00Zhttps://maineventsoftware.com/news/field-marketing-software-onboarding/<p>Curious about how MainEvent onboards and trains its customers? Well, look no further! Our priority is to ensure an excellent user experience from day one, which starts by following our Roadmap to Success.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-onboarding-roadmap.png" alt="Screenshot showing MainEvent's Onboarding Roadmap document." class="screenshot" /></p>
<p>MainEvent’s team of dedicated Account Managers have decades of experience with a variety of clients and are here to empower you to feel confident in using and configuring your site.</p>
<h2>Onboarding: What to Expect</h2>
<ul>
<li>A Roadmap of our training time together</li>
<li>Access to a dedicated Account Manager</li>
<li>Weekly calls with your Account Manager</li>
<li>Training tasks to gain understanding of your site</li>
<li>A repository of Illustrated How-To’s, Videos, and PDFs</li>
<li>Walk-throughs and training sessions</li>
<li>Q&A every step of the way</li>
</ul>
<h2>Getting Acquainted</h2>
<p>When you join the MainEvent family, you’ll receive a welcome email that includes contact details for your dedicated Account Manager and a Welcome Package. From there, your first call will be scheduled to provide a proper introduction and an Onboarding Roadmap will be provided. This helps us gain more understanding of your specific project, and will begin establishing what you’d like to accomplish through the platform.</p>
<p>Then the fun stuff starts: building your site, including <a href="https://maineventsoftware.com/news/create-your-own-in-depth-analysis-with-the-complex-recap-builder/">logic-based recaps</a>.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-logic-based-recaps-tool.png" alt="Screenshot showing MainEvent's logic-based Recaps Tool." class="screenshot" /></p>
<p>To get the site up and running, weekly calls will be scheduled, and agendas will be sent to define and execute what we need from you, including the “Why” behind it all. Once your site is all set-up and reviewed by you, it’s time for training!</p>
<h2>Training Up</h2>
<p>Training guides will be provided, which will outline what will be covered in each scheduled training session, and will include links to accompanying illustrated how-to’s, PDFs, and videos.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-illustrated-how-to-guide.png" alt="Screenshot showing MainEvent's illustrated onboarding how-to guides." class="screenshot" /></p>
<p>Sessions are conducted by role - this includes training your staff and field reps. Training sessions run from 30 minutes to 1 hour, and will walk you through different aspects of your site and <a href="https://maineventsoftware.com/news/on-or-offline-mainevent-field-staffing-app-is-there-for-you/">staff app</a>.</p>
<p>You will also be given some tasks to complete on your training site, which will be reviewed during the next session, allowing you to practice your newly-learned MainEvent skills and build confidence.</p>
<h2>Going Live</h2>
<p>Once your site is built, your staff is trained, and application is fully tested, it’s time for Go-Live. This is where the magic happens. You’ll be collecting and reporting on field data with the most <a href="https://maineventsoftware.com/news/sampling-programs-product-analysis-tool/">advanced tools</a> in the industry.</p>
<p><em>Ready to kickoff your new MainEvent app? <a href="https://maineventsoftware.com/contact/">Get in touch with us</a>.</em></p>
Consolidate Your Data with Third-Party Integrations in MainEvent2021-03-24T00:00:00Zhttps://maineventsoftware.com/news/third-party-field-marketing-integrations/<p>Marketing agencies and brands are tasked with collecting and analyzing more data than ever before. Storing, managing, and tracking this data sometimes requires teams to use multiple applications, each with different logins, data formats, and costs.</p>
<p>What if you could leverage a sole application to handle all that data - plus, collect and tie it to your accounts, staff, payroll, or reporting and analysis via one interface, with a single login?</p>
<h2>Meet the MainEvent Integration Management Tool</h2>
<p>The Integration Management Tool gives MainEvent users the power to create and manage third party data integrations. No developer involvement. No hassle.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-integration-fields.png" alt="Screenshot showing setup screen of MainEvent Integration Management Tool." class="screenshot" /></p>
<h3>Key Integration Features</h3>
<ul>
<li>Create new third-party integrations on the fly without any MainEvent developer involvement.</li>
<li>View and audit all imports, transfers, and validation failures, and send error emails to anyone that needs to know.</li>
<li>Create integrations and validation rules, add SFTP accounts, and view audit history all from a single easy to use interface.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-integration-email-receipients.png" alt="Screenshot showing ability to add email alerts for successful or failed data integrations." class="screenshot" /></p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-integration-details.png" alt="Screenshot showing Integration Details including name, cadence, and data source." class="screenshot" /></p>
<h2>What Was Once Complex is Now Simple</h2>
<p>No more worrying about getting a variety of systems to speak to each other. Forget about writing custom code to translate and validate data sent between applications. MainEvent allows you to integrate multiple systems together to receive and process event or account sales information, survey results, or third party reporting data.</p>
<p><a href="https://maineventsoftware.com/contact/">Contact us today</a> to see just how easy this process can be.</p>
Introducing the Product Analysis Tool (PAT)2021-03-17T00:00:00Zhttps://maineventsoftware.com/news/sampling-programs-product-analysis-tool/<p>What markets should we conduct tastings in? What are the best locations to conduct samplings, based on the day, time, price, and category of our products? How do we best utilize our promotional budget to increase sales? Who are the best agencies we work with?</p>
<p>These requests from <a href="https://maineventsoftware.com/beverage-field-marketing/">alcohol beverage groups</a> are more and more common with the customers we serve. That’s why Network Ninja’s MainEvent team created the Product Analysis Tool (PAT), a solution for spirit, beer, and wine suppliers to gain a thorough understanding of sampling programs based on historical marketplace data.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-product-comparison-data-1.png" alt="Screenshot showing Product comparison data across sampling locations in MainEvent." class="screenshot" /></p>
<p>Customers now have complete knowledge of market and account performance before walking in the door.</p>
<h2>PAT Highlights</h2>
<ul>
<li>Leverage data from 250,000 samplings from over 5,000 products.</li>
<li>Complete analysis of 3,000 off- and on-premise Texas locations including average, samples, sales, conversion rate and price .</li>
<li>Measure all outcomes from all activations (sales, quantitative/qualitative data).</li>
<li>Compare and analyze Agencies/Brands/Labels, Markets/Regions, and Accounts based on outcomes.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-product-comparison-data-3.png" alt="Screenshot showing alcohol beverage Market Analysis data in MainEvent." class="screenshot" /></p>
<h2>How does PAT work?</h2>
<ul>
<li>We’ve taken over 5,000 products and categorized them into 15 alcohol beverage categories (e.g., Vodka, Bourbon, Hard Seltzer, etc.).</li>
<li>For every tasting, we track the price of the product(s), category, and store location, along with samples, sales, and conversion rate per product.</li>
<li>Analysis is performed for each tasting and store location based on a variety of variables, including price, category, performance in market, and national ranking.</li>
<li>All results are provided for you to compare, contrast, and determine your tastings on MainEvent Beverage, with similar products.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-account-analysis.png" alt="Screenshot showing Account Analysis across labels, stores, and off-premise categories in MainEvent." class="screenshot" /></p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“The data from the Product Analysis Tool is proving invaluable. We are able to analyze and prioritize top performing tasting locations based on price points and demographics. It also gives us a good idea on how our brand performs vs. others and lets us adjust our scheduling to optimize sales.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/stephan-godevais.jpg" alt="Headshot of Stephan Godevais." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Stephan Godevais</strong>, Co-Founder </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://austin101whiskey.com/">Austin Craft Spirits Company</a> </p>
</div>
</div>
</div>
</figure>
<h2>Account Analysis</h2>
<p>The solution manages all on- and off-premise locations where activity takes place. Information stored includes store/account details, schedules, and past executions for every account.</p>
<ul>
<li>Detailed analysis based on completed visits</li>
<li>Statistics include sales per label, brand by account vs. average by market and nationally, average attendance, samples, conversion rate, bottles sold, and price details, along with the breakdown of activity based on the day of the week</li>
<li>Sales integration option to show the impact executions have on sales at an account level</li>
</ul>
<h2>Make Data-Driven Decisions</h2>
<p>Stop presuming what the best markets, locations, days and times are to sample your products based on past assumptions. Instead, leverage relevant data from PAT in MainEvent to confidently direct your team on the best way to spend promotional dollars and allocate your resources.</p>
<p><em>If you want to see the new Product Analysis Tool (PAT) in action, <a href="https://maineventsoftware.com/contact/">hit us up</a>.</em></p>
<div class="not-prose my-8">
<a class="flex flex-col gap-4 sm:flex-row bg-gray-50 rounded shadow hover:shadow-lg hover:-translate-y-1 transition-transform p-4" href="https://maineventsoftware.com/beverage-field-marketing/">
<div class="w-48"><img src="https://maineventsoftware.com/assets/img/hero-beverage.svg" alt="" /></div>
<div class="space-y-2">
<p class="h3">Field Marketing Software for Beer, Wine, and Spirit</p>
<p>MainEvent is the ideal solution to manage your beverage experiential and field marketing programs.</p>
<p class="btn-arrow">Activate beverage field marketing</p>
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</a>
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Let the MainEvent Concierge Handle Your Most Difficult Tasks2021-03-08T00:00:00Zhttps://maineventsoftware.com/news/introducing-mainevent-concierge/<p>For the past 20 years, <strong>Matt Cicero</strong> has successfully developed and implemented integrated experiential and field marketing programs for the nation’s leading brands across various industries.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/matt-cicero.jpg" alt="Picture of Matt Cicero speaking at a conference." /></p>
<p>Matt is highly skilled at quantitative and qualitative analysis to deliver complex reporting on program success and ROI. He has utilized MainEvent software throughout his career and understands how to get the most out of it. He now leads the MainEvent Concierge team. This is his story.</p>
<h2>A Far-Reaching Career</h2>
<p>For two decades, I’ve been fortunate to work with leading field and experiential agencies and brands. I started out driving and activating events across the country for SoBe Beverages in a customized school bus (complete with stage on top and racks full of drinks in the back). I immediately knew this was the industry for me.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/matt-verizon-field-marketing.jpg" alt="Picture of a Verizon field marketing event." /></p>
<p>I recognized that out in the field, you can quickly win people over and change their perception of a brand. We called it “grassroots marketing” back then, and I saw a bright future in it, so and I happily went along for the ride. I loved the variations of how we brought the campaigns to life - from activating in apartment building lobbies with just a branded table and some giveaways, to huge footprints at Bonnaroo with multiple consumer experiences, to launching large teams focused on building brands in top bars and restaurants, to sampling in the parking lot of a Wal-Mart (I’ve seen a lot over the years).</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/matt-sobe-walmart.jpg" alt="Picture of a SoBe field marketing event outside of a Wal-Mart." /></p>
<h2>Strained Resources</h2>
<p>Regardless of who I worked with and what brand or program we supported, rarely (if ever) did I feel like we had enough resources to pull off what we were being asked to do. However, we always made it happen - through long weekdays, longer weekends and coming together as a team. This would usually come at the expense of burning out our staff, straining relationships (apologies to anyone who received an email at 3am), and not delivering results at a level we could have with the proper time and resources.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/matt-field-marketing-post-its.jpg" alt="Picture of an overwhelmed field marketing staff member." /></p>
<p>On top of executing flawless activations, we were expected to deliver reporting, analysis, and insights first thing on Monday - no matter how tired we were after working all weekend. This was all while we had to keep the program on track in between things like:</p>
<ul>
<li>Keeping up with changes in program direction (that usually didn’t make any sense),</li>
<li>Time spent interviewing candidates to fill open positions,</li>
<li>Working through creative approvals on event site elements, and</li>
<li>Addressing late-night VP requests, or dealing with an accident on the event site.</li>
</ul>
<h2>The Data is Just Sitting There</h2>
<p>We collected all this great data during our activations, but rarely did we have the time to actually sit down and fully review and comprehend how valuable it was. This despite the fact that <strong>data analysis was the most important thing we had to do</strong> to ensure the program was impactful and drove results.</p>
<p>We also lacked the time to update recap questions to ensure we were collecting the best information possible, properly onboard and train new users while ensuring current users were up to date on the changes.</p>
<h2>Concierge to the Rescue</h2>
<p>That’s why we’ve created <strong>MainEvent Concierge</strong>, an enhanced level of support and reporting expertise that allows you to outsource tough, time-consuming tasks. From building specialized reports for customers, to onboarding a complex campaign and training new staff on MainEvent, we’ve got you covered.</p>
<h3>Reports and Analysis on Demand</h3>
<p>With the Concierge, you have access to a team of experienced, professional data analysts to provide on-demand reports and analysis when you need it.</p>
<ul>
<li><strong>Customer Reports & Decks</strong> - Deliver time-sensitive analysis based on customer requirements</li>
<li><strong>Advanced Reporting</strong> - Excel-style reports in a variety of formats to evaluate results and outcomes</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/matt-kpi-overview.png" alt="Screenshot showing Norcal KPI Completion Overview using MainEvent data." class="screenshot" /></p>
<h3>Professional Planning & Support</h3>
<p>Don’t have the time or manpower to handle the day-to-day management of MainEvent? We can help.</p>
<ul>
<li><strong>Education</strong> - In-depth training materials, in-person or private virtual training sessions, or public weekly learning sessions following a curriculum</li>
<li><strong>Site Management</strong> - Add/Edit/Adjust new programs, visit types, location types, users</li>
<li><strong>Data Collection Assistance</strong> - Creation of recaps, surveys, forms, assets, and product lists</li>
<li><strong>Onboarding New Staff</strong> - Quickly get them up to speed with MainEvent</li>
<li><strong>Outsourcing</strong> - Let us solve your most complex tasks - the tougher, the better!</li>
</ul>
<h2>Your Concierge Awaits</h2>
<p>Let us help maximize your reporting, analysis and support needs without increasing your overhead. For pricing and details on how to book dedicated access, <a href="https://maineventsoftware.com/contact/">shoot us an email today</a>.</p>
Visit Visualizations, Unlimited Dashboards Headline MainEvent’s Latest Enhancements2021-03-03T00:00:00Zhttps://maineventsoftware.com/news/visit-visualizations-and-unlimited-dashboards/<p>For field marketing agencies and brands, the need for in-depth analysis and proof-of-results has never been greater. To help meet this demand, MainEvent recently expanded its reporting tools to be more flexible than ever.</p>
<h2>Visit Visualization Tool</h2>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-visit-visualization.png" alt="Screenshot showing Nintendo Switch Online memebrship and demographic data graphs in MainEvent." class="screenshot" /></p>
<ul>
<li>Analyze real-time visit/event data using a variety of graphical tools</li>
<li>Customize page layout and content to meet your reporting needs</li>
<li>Include third-party data like sales imports or collected leads to tell the complete story: How did we impact sales? Did we attract the right customers?</li>
</ul>
<h2>Unlimited Dashboards</h2>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-unlimited-dashboards1.png" alt="Screenshot showing Nintendo Switch Online memebrship and demographic data graphs in MainEvent." class="screenshot" /></p>
<ul>
<li>Create any number of client, program, visit type, or account type dashboards</li>
<li>Assign dashboards to different users/roles to serve up targeted data visualizations to leadership, clients, and operations</li>
<li>Build ad-hoc reports and client decks on a moment’s notice</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-unlimited-dashboards2.png" alt="Screenshot showing Visits, Engagements, and Events data graphs in a MainEvent dashboard." class="screenshot" /></p>
<h2>Historical Account Analysis Tool</h2>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-historical-analysis1.png" alt="Screenshot showing Activities/Events compared to Depletions and Velocity in MainEvent." class="screenshot" /></p>
<ul>
<li>See an in-depth analysis of each account; draw on historical data to guide decision making</li>
<li>Leverage account visit history to help guide and predict future outcomes</li>
<li>Answer questions like: How does this account rank for sales by market, region, nationally? What day/time is best for visits? What products should be marketed?</li>
<li>Calculate KPIs such as total activations by date/time, best/worst staff to work the account, samples, sales, conversion rate, products sold, price details, and rankings</li>
<li>Use integrations like 3rd party sales data to help measure the impact of field activity</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-historical-analysis2.png" alt="Screenshot showing Store and Off-Premise Product Sales Categories visual data in MainEvent." class="screenshot" /></p>
<h2>Integration Management Tool</h2>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-integration-management1.png" alt="Screenshot showing Integration Fields tool in MainEvent." class="screenshot" /></p>
<ul>
<li>Create new third-party integrations on the fly without any MainEvent developer involvement</li>
<li>Import staff, visit, and account data into MainEvent for display and analysis</li>
<li>View and audit all imports, transfers, and validation failures, and send error emails to anyone that needs to know</li>
<li>Create integrations and validation rules, add SFTP accounts, and view audit history all from a single easy to use interface</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-integration-management2.png" alt="Screenshot showing Email Integration in in MainEvent." class="screenshot" /></p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mainevent-integration-management3.png" alt="Screenshot showing Integration Details in MainEvent." class="screenshot" /></p>
<p>With new visualizations, more dashboards, better access to historical data, and beefed-up integrations, field marketers have a bevy of additional functionality at their disposal. But we aren’t stopping there - stay tuned for even more tools coming in 2021.</p>
<p><em>Want to demo some of this cool new stuff? <a href="https://maineventsoftware.com/contact/">Get in touch with us</a>.</em></p>
How the Wienermobile and Nutmobile Manage Their Cross-Country Campaigns2020-11-02T00:00:00Zhttps://maineventsoftware.com/news/how-the-wienermobile-and-nutmobile-manage-their-crosscountry-campaigns/<p>A 27 foot-long tube of shiny, polished fiberglass motors down I-10 across the Florida panhandle. Its destination? The Tallahassee Automobile Museum, where the hot-dog-on-wheels will bring smiles to hundreds of enthusiasts.</p>
<p><a href="https://www.instagram.com/p/CHGOaKNBb0i/"><img src="https://maineventsoftware.com/assets/posts/news/oscarmayer-people.jpg" alt="People dressed up as hot dog condiments in front of the Oscar Mayer WienerMobile." /></a></p>
<p>Across the country, a highly textured 26 foot-long motorized peanut hull pulls up to a local zoo. Mr. Peanut hops out and waves to the adoring crowd, which snaps photos to share to social media.</p>
<p><a href="https://www.instagram.com/p/CFCtipwgGa3/"><img src="https://maineventsoftware.com/assets/posts/news/nutmobile-front.jpg" alt="Front of the NUTMobile in parked in front of a lake." /></a></p>
<p>Tomorrow, the Wienermobile and Nutmobile - probably America’s best-loved marketing vehicles - are heading to new cities. Along for the ride, as always, is <a href="https://maineventsoftware.com/clients/kraftheinz/">KraftHeinz’s MainEvent-powered software platform</a>, which allows them to:</p>
<ul>
<li>Schedule thousands of consumer and KraftHeinz employee event requests</li>
<li>Provide branded, consumer-facing microsites for routing & visit info</li>
<li>Support the routing and logistics of each vehicle and scheduled visits</li>
<li>Evaluate event success with customizable data collection and reporting from each execution</li>
<li>Leverage historical data to help evaluate the likely success of requested events</li>
</ul>
<p>When you log tens of thousands of miles a year in the country’s most recognizable vehicles, it’s important to quantify your efforts. The big wheels keep on turning - and so does the software helping KraftHeinz spread cheer across America.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
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<p class="font-serif italic text-md font-normal leading-7">“MainEvent was easy to work with and very accommodating to the unique needs of our programs. Our scheduling, event management and analytics were taken to a new level. We look forward to an on-going relationship with MainEvent as our programs continue to evolve.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/ed-roland-sr.jpg" alt="Headshot of Ed Roland Sr." />
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<div class="mt-0 leading-6">
<p> <strong>Ed Roland Sr</strong>, Experiential Marketing Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://kraftheinzcompany.com/">KraftHeinz</a> </p>
</div>
</div>
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</figure>
<p>Read the full <a href="https://maineventsoftware.com/clients/kraftheinz/">case study on KraftHeinz’s</a> software solution that supports their mobile campaigns.</p>
Asset Management Simplified2020-09-21T00:00:00Zhttps://maineventsoftware.com/news/asset-management-simplified/<p>Asset logistics for field marketing programs can daunting. Historically, solving for these crucial areas required a great deal of manual effort.</p>
<ul>
<li>Locate all your assets with a click.</li>
<li>Need to replace or refresh assets? Know before the consumer experience is affected.</li>
<li>See warehouse utilization and costs at a glance.</li>
<li>Know who’s requesting assets, why, and how they’re being put to use.</li>
<li>Keep everyone in the know, automatically.</li>
<li>Access aggregate overview data (visual graphs/charts or exportable reports) for all of my asset logistics.</li>
</ul>
<p>https://vimeo.com/446763775</p>
<p>The solution? MainEvent’s asset management module, which automates all the steps not requiring human interaction. The result is a turnkey, comprehensive system to manage and utilize marketing assets.</p>
<h2>Assets at Your Fingertips</h2>
<p>MainEvent’s asset management module joins many components for one simple purpose: to ensure optimal utilization of all of your assets.</p>
<ul>
<li>Store all asset profile details, images, descriptions, and conditions.</li>
<li>Access asset schedules and availability.</li>
<li>View and report on asset usage history.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-assets-display-wall.jpg" alt="Screenshot showing a display wall asset with a map of USA of its location." class="screenshot" /></p>
<h2>Keep Your Warehouses in Order</h2>
<ul>
<li>Tap detailed profiles of each warehouse and current occupancy counts.</li>
<li>View a schedule of all currently stored, incoming, and outgoing assets as they move to and from the warehouse.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-assets-midwest-warehouse.jpg" alt="Screenshot of a warehouse and its details." class="screenshot" /></p>
<h2>Streamlined Asset Requests</h2>
<ul>
<li>View, assess, and fulfill all asset requests from customers or internal employees.</li>
<li>Drill-down to view requested asset history, current status, and other pertinent details related to requests.</li>
<li>Use configurable business logic to simplify the ordering and fulfillment process:</li>
<li>Control what assets can be requested, based on the type of activation, footprint size, budget, or other criteria.</li>
<li>If there are multiples of the same asset (e.g. tables, tents, banners), the user picks how many they want - then the system automatically associates their request with the closest available assets.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-assets-requests-index.jpg" alt="Screenshot of table with asset data." class="screenshot" /></p>
<h2>Track Those Shipments</h2>
<p>Embedded integrations with DHL, USPS, UPS, and FedEx allow real-time shipment tracking to events and warehouses.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-assets-tracking.jpg" alt="Screenshot of asset tracking details." class="screenshot" /></p>
<h2>Stay Updated with Notifications</h2>
<p>Send automated email or text notifications to individuals responsible for performing timely tasks or needing visibility into key events, such as:</p>
<ul>
<li>Asset request submissions</li>
<li>Asset request approvals</li>
<li>Scheduling asset shipments to events</li>
<li>Scheduling asset shipments to warehouses</li>
<li>Notifications regarding shipment departures and arrivals</li>
</ul>
<h2>Measure Value</h2>
<p>Every time an asset is utilized at an activation, it becomes part of that data ecosystem. Scheduling details, venue and market/region information, staff assignments, dates, times, and most importantly, post-execution recap/performance data, becomes associated with every deployed asset.</p>
<p>Outcomes can then be measured alongside asset utilization to show the impact of your assets over the course of your program, allowing for in-depth ROI calculations.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-assets-summer-market.jpg" alt="Screenshot of asset at a venue." class="screenshot" /></p>
<h2>Configurable Dashboards</h2>
<p>MainEvent’s asset management <a href="https://maineventsoftware.com/news/cool-dashboards-no-seriously/">dashboards</a> show key statistics, schedules, warehouse inventories, and shipments. Use multiple filters to drill-down by date range, program, market, or asset type.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-assets-dashboard.jpg" alt="Screenshot of assets dashboard." class="screenshot" /></p>
<h2>The Bottom Line</h2>
<p>Managing your field marketing assets, warehouses, associated requests, and outcomes has never been this easy. What once was a herculean task is now manageable - not to mention reportable and quantifiable.</p>
<p><em>Want to see MainEvent’s asset management system in action? <a href="https://maineventsoftware.com/contact/">Drop us a line</a>.</em></p>
Automated Reports Save Time and Keep You in the Know2020-06-25T00:00:00Zhttps://maineventsoftware.com/news/automated-reports-save-time-and-keep-you-in-the-know/<p>Building meaningful, in-depth Reports has historically been a painstaking process.</p>
<p>Customers need to not only create great Reports, but adjust them over time to accommodate new requests. You may also need to export the Report and email it to customers and colleagues based on a specific cadence (be it daily, weekly, or monthly).</p>
<p>This process used to take quite a bit of time - but not anymore.</p>
<p>https://vimeo.com/428391234</p>
<p>With MainEvent’s <strong>Automated Report Builder</strong>, you’ll eliminate the manual steps involved, without sacrificing the quality of data delivered. With significantly less effort, you can still provide the necessary analysis in the format that your customers and colleagues require.</p>
<h2>Key Functionality of Automated Reporting</h2>
<ul>
<li>Dynamically generated Reports for any data stored in MainEvent (Executions, Staff, Accounts, Assets, Recaps, Surveys, sales data , and third-party integrations)</li>
<li>Configuration settings for field order, frequency, and filters to deliver Reports based on unique customer requirements</li>
<li>Multiple options for Report output formats (Excel, PDF, CSV)</li>
<li>API and FTP drop capabilities to simplify integrations with third-party platforms</li>
<li>Auditing capabilities to ensure receipt of all Report deliveries</li>
</ul>
<p>Here’s how it works.</p>
<h3>1. Create and Configure Your Reports</h3>
<p>Define the names of the fields, ordering, and filters - anything you store in MainEvent can be included.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-create-report.jpg" alt="Screenshot showing how to schedule a report." class="screenshot" /></p>
<h3>2. Set Up the Delivery Scheduler</h3>
<p>Once the Report is established, the <strong>Delivery Scheduler</strong> allows you to define:</p>
<ul>
<li>Who receives the Reports,</li>
<li>The frequency of delivery (daily, weekly, monthly),</li>
<li>Method of delivery (email, API, FTP), and</li>
<li>Format (Excel, PDF).</li>
</ul>
<p>Configuration settings allow adjustments to be made over time (e.g, adding/removing recipients, or changing frequencies).</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-reports-delivery-scheduler.jpg" alt="Screenshot of the report scheduler showing several input fields." class="screenshot" /></p>
<h3>3. Enjoy & Audit Your Reports</h3>
<p>The delivery system takes care of the rest. An auditing feature allows you to check all report deliveries, and see the content of what was delivered, along with the recipients of each report.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-report-delivery-schedule-details.jpg" alt="Screenshot of the report delivery results in a long table." class="screenshot" /></p>
<h2>Integrations Take Reports Even Further</h2>
<p>In addition to automated reporting, the module provides capabilities for <strong>integrations by API or FTP files</strong>. A simple creation and configuration process allows you to send data from MainEvent to any third party solution for reporting, payroll, and sales integrations.</p>
<h2>The Net Results</h2>
<p>The burden to build and deliver Reports is removed! You are the commander of your data delivery domain. Reduce overhead and please the masses - reporting has never been this easy.</p>
<p><em>Want to see MainEvent’s Automated Reports in action? <a href="https://maineventsoftware.com/contact/">Hit us up</a> for a demo today.</em></p>
On or Offline, MainEvent’s Field Staffing App Is There for You2020-06-17T00:00:00Zhttps://maineventsoftware.com/news/on-or-offline-mainevent-field-staffing-app-is-there-for-you/<p>How do you empower field staff and brand ambassadors to deliver the best results? While you may not be able to manage all the variables, one thing is well within your control: the software you provide to your staff.</p>
<p>In fact, nothing is more crucial to their (and your) success in the field than the application that manages staff scheduling, recapping, and payroll. The <a href="https://maineventsoftware.com/features/">MainEvent Staff App</a> gives field reps everything they need to perform the various tasks throughout their work day - from a <strong>web browser, or on an iOS- or Android-based mobile device</strong>.</p>
<p>Thoughtfully designed and user-friendly, the app is made specifically for groups that need to quickly onboard staff to hit the ground running with little to no training. Plus, it works <strong>with or without an internet connection</strong>.</p>
<p>https://vimeo.com/429793138</p>
<h2>Key Features of the MainEvent Staffing App</h2>
<ul>
<li>View all upcoming shifts</li>
<li>Access map/location of each activity</li>
<li>Show details of any execution</li>
<li>Complete all recaps, product questionnaires, and surveys</li>
<li>Submit payroll hours and expenses</li>
<li>Add photos/videos</li>
<li>Apply for upcoming shifts</li>
<li>View historical payroll submissions</li>
<li>Automated alerts for time-sensitive tasks</li>
<li>Schedule ad-hoc activities</li>
<li>Check-in and check-out capabilities</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/staffapp-on-ipad.jpg" alt="The Stapp Portal on an iPad Mini." /></p>
<h2>Offline Use</h2>
<p>The MainEvent staff app can be used in <strong>offline mode</strong> as well. Recaps, hours, and expenses can be completed and submitted or saved for later submission while a device is in offline mode. The data will upload to the MainEvent portal when the device syncs with the server the next time the staff user has a connection.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/staffapp-on-smartphone.jpg" alt="Staff App signature screen on a smartphone." class="w-72" /></p>
<h2>Alerts and Notifications</h2>
<p>For time-sensitive tasks, the staff app alert system allows field reps to view what items need to be completed to ensure deadlines are met. Examples include submission of recaps, entering payroll and and expenses, and applying for new/open shifts.</p>
<p>All alerts can be configured to display within the app itself or send as an email and/or SMS message. These can include automated alerts as well as messages from managers.</p>
<h2>Auditing and Accountability</h2>
<p>All submissions of recaps, hours, and expenses are logged, tracked, and auditable to ensure the accuracy of all entries. A field app management interface enables management users to ensure field staff are properly submitting against the proper recap versions, knowing that recaps often need to be adjusted on the fly and staff are conducting offline activity and need to sync back to the solution.</p>
<p>Bottom line: the system provides tools by which organizations can verify and ensure that all field activity is entered and submitted in a timely and accurate manner.</p>
<p><em>Want to see the Field Staff App in action? <a href="https://maineventsoftware.com/contact/">Contact us</a> to set up a demo.</em></p>
Cool Dashboards - No, Seriously2020-06-05T00:00:00Zhttps://maineventsoftware.com/news/cool-dashboards-no-seriously/<p>The MainEvent users have spoken, and they want great Dashboards.</p>
<p><em>“We need a Dashboard - not a fluffy Dashboard that just looks nice and shows garbage data. I want to look at this page and <strong>know exactly where we are</strong> and what we are doing with all of our activations for all programs and departments.”</em></p>
<p>Sure, but that’s a little ambiguous. Can you be more specific?</p>
<p><em>“We need a variety of stats, charts, upcoming activities, and calculations <strong>based on the KPIs</strong> that our programs require.”</em></p>
<p>Done. What next?</p>
<p><em>“This Dashboard needs to be configured by our team <strong>EASILY</strong>. I want drag and drop functionality, and to control the size and colors of each graph.“</em></p>
<p>You got it. Please, continue.</p>
<p><em>“When objectives change, we need to be able to <strong>alter the Dashboard ourselves</strong> without your involvement.”</em></p>
<p>The power is in your hands. Anything else?</p>
<p><em>“We have a <strong>variety of data sources</strong>: recap responses from the field, product sales, integrations with data collection vendors, and surveys. Can we pull them all into Dashboards?”</em></p>
<p>Absolutely. The <strong>Dashboard Builder</strong> allows you to build, measure, and analyze all information stored in MainEvent. To see how it empowers you to deliver what you need, in the exact format required, on your own terms, play the demo video.</p>
<p>https://vimeo.com/425402091</p>
<h2>Your Dashboard, Your Data</h2>
<p>If the data is in MainEvent, you can show it off on your Dashboard. Needs vary greatly from user to user, but here are some popular examples of what marketers are displaying on theirs.</p>
<ul>
<li>Recap responses from the field</li>
<li>Product information</li>
<li>Survey responses</li>
<li>Account details</li>
<li>Staff data (e.g, open/pending shifts)</li>
<li>Budget information</li>
<li>Allocations (e.g. scheduled/completed, remaining)</li>
<li>Sales information (from integrations or based on recap responses)</li>
<li>Asset details (for clients that require asset management and/or mobile tours)</li>
<li>Event/Activation status (e.g. completed, scheduled, requested)</li>
<li>Goal-based information</li>
<li>Data collection details from 3rd party integrations</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-dashboard.jpg" alt="Dashboard with all kinds of graphs and widgets on it." class="screenshot" /></p>
<h2>Visual Formats Galore</h2>
<p>As they say in the Dashboard business - the world is your oyster. You can choose from a plethora of visualization options when building your Dashboard Widgets, including:</p>
<ul>
<li>Bar Chart</li>
<li>Line Graph</li>
<li>Stacked Bar Chart</li>
<li>Pie Chart</li>
<li>Stat Billboard</li>
<li>Map</li>
<li>Agenda</li>
<li>Weekly/Monthly Calendar</li>
<li>Photos / Videos from Activations</li>
<li>Asset Calendar</li>
<li>Routing Map</li>
<li>Text Message update</li>
</ul>
<p>For each widget, you decide what field(s) you need, by what frequency (day, week, month, year). Customize further via the kind of display, field types, and even the size of each widget.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/screenshot-edit-module.jpg" alt="Edit module modal with assorted fields to pick from and a chart preview." class="screenshot" /></p>
<h2>The End Result</h2>
<p>With revamped Dashboards, MainEvent users can now analyze and digest their most important data in an intuitive, easy-to-use manner. Gone are the days of wrangling third-party reporting platforms and spending hours manipulating data to make pretty PowerPoint presentations.</p>
<p>After all, you’re the expert - only you know the precise KPIs and objectives of your programs. Our job is to equip you with software to produce what you need in the way that you envision it. The Dashboard Builder, born directly from MainEvent user feedback, allows you to do just that.</p>
<p><em>Want to see the new Dashboard in action? <a href="https://maineventsoftware.com/contact/">Contact us</a> to set up a demo.</em></p>
Create Your Own In-Depth Analysis with the Complex Recap Builder2020-05-29T00:00:00Zhttps://maineventsoftware.com/news/create-your-own-in-depth-analysis-with-the-complex-recap-builder/<p>More than ever, field marketers are being asked to demonstrate the value of their efforts - without paying developers and data scientists to do the heavy lifting.</p>
<p>As a result, a tool to build comprehensive recaps that can collect responses for any type of activation recently became a common wishlist item for MainEvent customers. That’s why we created the <strong>Complex Recap Builder</strong>. It empowers marketers to build, enhance, and maintain recaps for staff to complete post-execution.</p>
<p>https://vimeo.com/423633545</p>
<h2>Use Logic Trees to Build Your Own Recap Responses</h2>
<p>Equipping your field team with a sophisticated series of <strong>logic-based questions</strong> is simple with the Recap Builder. Using Logic Groups nested within Recap Fields, you can craft conditional responses to collect the data you need. No programming experience required!</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/complex-recaps-logic-tree.jpg" alt="screenshot of the logic recap tree." class="screenshot" /></p>
<h2>All the Field Types</h2>
<p>Populate your recaps with just about any imaginable field type. Need to include numbers, text, money, dates, images, and signatures? No problem.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/complex-recaps-field-types.jpg" alt="screenshot with a dropdown showcasing all the field types." class="screenshot" /></p>
<h2>Easy-to-Complete Recaps with Easy-to-Understand Responses</h2>
<p>Once created, your recaps are available based on the type of activation to be executed. Along with answers to the logic-based questions you define, field staff can add signatures and media, and fill out product forms with input validation. Plus, it works <strong>online or offline</strong>, on <strong>any device</strong> staff might use.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/complex-recaps-responses.jpg" alt="screenshot of a recap response." class="screenshot" /></p>
<h2>Here’s What’s Included</h2>
<ul>
<li>A variety of question types, including text responses, integers, image uploads, calculations, signature capture, and more</li>
<li>Separate recap responses per staff user for events that have multiple staff assigned</li>
<li>Repeating forms for survey collection and product questions</li>
<li>Option to add required validation, text length validation, greater than/less than validation, or greater than/less than the response to another question validation rules</li>
<li>Recaps support display logic to show questions driven by the responses to earlier responses</li>
<li>Recaps driven by location details (e.g. the store type or specific chain)</li>
<li>Data collected can populate Reports, Dashboards, and integrations</li>
</ul>
<h2>The End Result</h2>
<p>MainEvent users can now build exactly what they need, in the way they need it for the field, to complete any data-driven request. With the knowledge that no two experiential or field marketing programs are ever the same, we designed a system where our customers have complete autonomy to collect and deliver precisely what is required.</p>
<p><em>Want to see the new Recap Builder in action? Contact us to set up a <a href="https://maineventsoftware.com/contact/">demo</a>.</em></p>
How We’re Responding to Challenges in the Experiential and Field Marketing Industry2020-05-21T00:00:00Zhttps://maineventsoftware.com/news/how-were-responding-to-challenges-in-the-experiential-and-field-marketing-industry/<p>“I wish the germs would go away,” said my three year-old daughter this morning as we were playing with her Peppa Pig castle. Yes, soon I hope. Soon.</p>
<p>When the pandemic hit, it was a complete jolt to everything we all knew. Here in Chicago, things unfolded very quickly. In a matter of a few days, schools, retail businesses, offices, and even our corner Starbucks was closed. With three kids, a wife and two dogs under one roof for an indefinite amount of time, I wasn’t quite sure what had just happened or where things were heading.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/andy-family.jpg" alt="family going crazy" /></p>
<p><em>“A few hours in and they have already been sent to their rooms twice, Vivian still hasn’t found her pants, the oldest two are now fighting over a radio, and Vivian is dancing.”</em></p>
<p>On the work front, the changes were equally as evident. <a href="https://maineventsoftware.com/clients/">MainEvent customers</a> are brands and agencies that conduct field and experiential marketing programs. Because of the pandemic, campaigns were cancelled or suspended. The industry was upended.</p>
<p><em>So what do we do now?</em> That’s a question many of us are asking in all aspects of our lives. When large, unforeseeable, uncertain things happen in life, how do we respond?</p>
<p>For me, after initially increasing my daily caloric intake by 6,000 calories, I attempted to take stock of what I could control, and make movements in an incremental fashion.</p>
<p>On the home front, I try to stay out of my wife’s way and clean more than I ever have. I’m also doing my teenage daughter’s ab workouts to help offset my enormous appetite, and am proud to say have finally perfected the chocolate chip cookie recipe. I should probably move on to perfecting salads now.</p>
<p>With MainEvent, we’re focused on better serving our clients. Based on their feedback, we’re improving our product and processes to help them navigate this tough environment. In the past few months, we’ve added 32 new features - from improved reporting, to detailed email notifications, and better visual analysis of data. We’ve addressed many wishlist items, and are adding training materials and videos, all with the goal of assisting you, our customer, as we adjust to our new normal.</p>
<p>Our <a href="https://www.legalserver.org/">LegalServer</a> and <a href="https://www.collaboratesoftware.com/">Collaborate</a> teams at <a href="https://networkninja.com/">Network Ninja</a> also continue to assist the communities they serve during challenging times.</p>
<p>During this period of uncertainty, it is comforting to know that I can rely on <a href="https://maineventsoftware.com/about/">our team</a>. The earnestness of our employees has been revealed in an incredible, defining way, and I am often reminded of how fortunate I am to love what I do.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/ninja-grid.jpg" alt="grid of all the people at network ninja" /></p>
<p>Soon I hope to share with my three-year-old that the germs have gone away, and we can go to the playground again. In the meantime, we will keep moving forward, listening to you and responding to your needs. Our company has weathered many storms in the past 22 years. We are scrappy and we are resilient. When we come out of this pandemic, we are confident the industry will adjust to the times - and the MainEvent team will, too.</p>
<p>Together with our amazing customers, we will continue to lead and move forward.</p>
<p>Be well,</p>
<p>-Andy Plax, Partner @ Network Ninja<br />
<img src="https://maineventsoftware.com/assets/posts/news/andy-plax.jpg" alt="headshot of andy" /></p>
Non-Alcoholic Beer? This Brewery is Removing the Stigma - Out in the Field, One Sip at a Time2020-02-27T00:00:00Zhttps://maineventsoftware.com/news/athletic-brewing-field-marketing/<p>Staying healthy and active while being a beer lover can be tough, but <a href="https://athleticbrewing.com/">Athletic Brewing</a> has used those conflicting ideas to create delicious non-alcoholic craft brews. In fact, they are the first brewery in the U.S. that is fully devoted to the production of non-alcoholic craft beer - and they have put plenty of care and energy into giving people the option to have great tasting beers without the alcohol content.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/athleticbrewing.png" alt="Athletic Brewing logo." class="w-48" /></p>
<p>“It’s great craft beer, very clean label, low in calories, and just happens to be non-alcoholic beer,” Says Bill Shufelt, Founder of Athletic Brewing Company. “Until very recently, that’s been a very controversial, highly stigmatized product category.”</p>
<p>Indeed, the thought of non-alcoholic beer draws laughs from a lot of suds fans - hence the importance of physically getting the product in front of people so they can try it themselves and see how good it is. “The turnaround is incredible, as long as you get the beer in their hand, people get it, they enjoy it,” notes Shufelt.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“We’ve really found that meeting consumers where they are, at the finish lines of races where they’re having a great time, we give out thousands of beers, tell them about our product, give them merchandise and beer...it’s a blast.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/bill-shufelt.jpg" alt="Headshot of Bill Shufelt." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Bill Shufelt</strong>, Founder </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://athleticbrewing.com/">Athletic Brewing Company</a> </p>
</div>
</div>
</div>
</figure>
<p>Pairing the beer with athletic events has been a match made in heaven, and measuring that consumer engagement is critical. That’s why Athletic Brewing is leveraging MainEvent to track and manage their activations at sponsored events across the United States, including collaborations with Spartan, Delmo Sports Elite Events, and AVP.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/athletic-brewing-spartan-race.jpg" alt="image of post-spartan race celebratory beer" /></p>
<p>As pioneers in the revolution of non-alcoholic craft beer, Athletic plans to stay aggressive with marketing initiatives. “We are constantly out in the field, either sponsoring athletic events, in grocery stores, doing taproom events - we have an all non-alcoholic taproom,” says Shufelt.</p>
<p>MainEvent will be along for the ride, providing valuable insights across a new generation of health-conscious drinkers. Bottoms up, athletes!</p>
<p><em>MainEvent is the ideal solution for your beverage field marketing programs. <a href="https://maineventsoftware.com/contact/">Schedule a demo</a> today to see how our software can give you a competitive advantage.</em></p>
Inside High Profile Promotions’ New Client Portal2020-02-12T00:00:00Zhttps://maineventsoftware.com/news/high-profile-promotions-mainevent-client-portal/<p>For 27 years and counting, Austin, Texas-based <a href="http://highprofilemodels.com/">High Profile Promotions</a> (HPPI) has supported a wide range of activations, including on- and off-premise events, conventions, promotions, and sporting and music activations. “Thanks to our amazing customers, in combination with our field managers and contractors, High Profile has executed over 154,000 events in the past four years alone,” says HPPI President Malissa Markey.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/highprofilemodels.png" alt="HPPI logo." class="w-52" /></p>
<p>Servicing a “who’s who” of clients in the <a href="https://maineventsoftware.com/beverage-field-marketing/">beverage industry</a>, HPPI’s roster of models is second to none - and so is the company’s newly-enhanced software portal.</p>
<div class="not-prose my-8">
<a class="flex flex-col gap-4 sm:flex-row bg-gray-50 rounded shadow hover:shadow-lg hover:-translate-y-1 transition-transform p-4" href="https://maineventsoftware.com/beverage-field-marketing/">
<div class="w-48"><img src="https://maineventsoftware.com/assets/img/hero-beverage.svg" alt="" /></div>
<div class="space-y-2">
<p class="h3">Field Marketing Software for Beer, Wine, and Spirit</p>
<p>MainEvent is the ideal solution to manage your beverage experiential and field marketing programs.</p>
<p class="btn-arrow">Activate beverage field marketing</p>
</div>
</a>
</div>
<p>High Profile and Network Ninja collaborated to build a turnkey solution to manage all executions for spirit and beer brands. The product allows scheduling, staffing, reporting, and a payroll and invoicing integration for every execution. The solution also provides in-depth analysis and <a href="https://maineventsoftware.com/news/effortlessly-deliver-results-with-automated-reporting/">automated reporting</a> of products, accounts/venues, staff, and <a href="https://maineventsoftware.com/agencies/">agencies</a>.</p>
<h2>Analysis & Reports, Redefined</h2>
<p>HPPI’s enhanced Reporting system provides in-depth data, consumer insights, and visual analysis based on the outcomes of each execution. Features include:</p>
<ul>
<li>An automated <strong>Monthly Email Summary</strong>, which contains aggregate data from events with key stats like total sales by brand and label, conversion rates, and consumer samples</li>
<li><strong>PDF Rollup</strong> of all executions with product performance, consumer feedback, and photos</li>
<li><strong>Visual Analysis</strong> of sales and historical performance by location, product, and/or market</li>
<li><strong>Agency Comparison</strong> Reporting based on spend, sales, and outcomes</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/hppi-report.png" alt="screenshot of hppi event summary report with lots of data and images" class="screenshot" /></p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“After gathering client feedback, a common request was to provide intuitive, automated reporting to assess the outcomes of our events. We are thrilled to provide this new reporting functionality, thanks to MainEvent.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/malissa-markey.jpg" alt="Headshot of Malissa Markey." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Malissa Markey</strong>, President </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://highprofilemodels.com/">High Profile Promotions</a> </p>
</div>
</div>
</div>
</figure>
<p>In addition, HPPI’s site provides detailed info for all client events, including:</p>
<ul>
<li><strong>Real-Time Analysis</strong> of all activations</li>
<li><strong>Monthly Calendar</strong> to view scheduled and completed activations</li>
<li><strong>PDF & Excel Reports</strong> of all recap data for every execution</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/news/hppi-dashboard.jpg" alt="screenshot of hppi mainevent dashboard with charts and graphs" class="screenshot" /></p>
<h2>One Brand, Many Agencies, One Platform</h2>
<p>Since HPPI’s MainEvent portal is configurable, HPPI accommodates requests from spirit and beer brands that need to make data-driven decisions.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“MainEvent is crucial to our clients’ success, and we’re happy to provide such detailed information to meet their evolving needs. Our customers now have the power to store all of their data from all agencies to provide in-depth analysis of every agency that they hire.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/malissa-markey.jpg" alt="Headshot of Malissa Markey." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Malissa Markey</strong>, President </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://highprofilemodels.com/">High Profile Promotions</a> </p>
</div>
</div>
</div>
</figure>
<p>With a single, centralized solution to manage all executions, HPPI and its clients - which include major brands like Pernod Ricard, Brown-Forman, and Diageo - are taking a cutting-edge approach to data collection and mining. The combination of HPPI’s industry experience and MainEvent’s tailored software solution is proving extremely effective, and HPPI is more prepared than ever to help achieve their clients’ ever-changing goals.</p>
<p><em>Want to see how MainEvent can provide actionable results for your agency or brand? <a href="https://maineventsoftware.com/contact/">Get in touch</a>.</em></p>
Backed by Hershey, ONE Brands is Working Toward Experiential Greatness2020-02-05T00:00:00Zhttps://maineventsoftware.com/news/backed-by-hershey-one-brands-experiential/<p>Formerly known as Oh Yeah! Nutrition, <a href="http://one1brands.com/">ONE Brands</a> has been a force in the sports nutrition and snacking worlds since 1999. The company’s belief in making “powerfully delicious, guilt-free indulgence” drives them, evidenced by their famous ONE Bars in flavors like Birthday Cake, Chocolate Chip Cookie Dough, and plant-based Banana Nut Bread.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/one1brands.svg" alt="ONE Brands logo." class="w-52" /></p>
<p>With national retail partners like 7-11, Safeway, Kroger, Walmart, Target, and Trader Joe’s, ONE Brands needed a solution to manage their Experiential Events and Brand Ambassador-style activities like product drop-offs at designated accounts. That’s where MainEvent came in.</p>
<p>ONE Brands tapped MainEvent to help record and report on all of their activations, while providing visibility to the effectiveness of their campaigns. ONE is acutely focused on the future of the snacking segment - the company’s <a href="https://www.thehersheycompany.com/content/corporate_SSF/en_us/news-detail.html?13881">recent acquisition</a> by The Hershey Company means major market and product expansions are on the horizon - and MainEvent will be there to help gather and mine important data every step of the way.</p>
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<p class="font-serif italic text-md font-normal leading-7">“We see nothing but bright things for the future...the ability to partner with The Hershey Company and to innovate across different categories - we’ve always considered ourselves to be a platform business - but I think you could be surprised to see how quickly we could do things in different categories like confection [and] beverage.”</p>
<div class="w-none flex sm:items-center">
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/peter-burns.jpg" alt="Headshot of Peter Burns." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Peter Burns</strong>, CEO </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://one1brands.com/">ONE Brands</a> </p>
</div>
</div>
</div>
</figure>
<p>Congratulations to ONE Brands on becoming part of the Hershey family. The MainEvent team looks forward to providing exceptional software and service to help fuel your delicious growth.</p>
<p><em>From snacks to cellular, beverage, cannabis, and beyond, more <a href="https://maineventsoftware.com/agencies/">agencies</a> and <a href="https://maineventsoftware.com/brands/">brands</a> than ever are choosing MainEvent. <a href="https://maineventsoftware.com/contact/">Book a demo</a> to see how our experiential and field marketing software helps you take command of your activations.</em></p>
Grassroots Cannabis Gains an Edge with Field Data Analytics2020-01-23T00:00:00Zhttps://maineventsoftware.com/news/grassroots-cannabis-field-marketing-data-analytics/<p>With marijuana legalization sweeping North America, a young crop of companies are making their mark on the modern business landscape - not to mention the field marketing world.</p>
<div class="not-prose my-8">
<a class="flex flex-col gap-4 sm:flex-row bg-gray-50 rounded shadow hover:shadow-lg hover:-translate-y-1 transition-transform p-4" href="https://maineventsoftware.com/cannabis-field-marketing/">
<div class="w-48"><img src="https://maineventsoftware.com/assets/img/hero-cannabis.svg" alt="" /></div>
<div class="space-y-2">
<p class="h3">Your Ideal Cannabis Field Marketing Solution</p>
<p>Configured software and an experienced team take the guesswork out of cannabis field marketing.</p>
<p class="btn-arrow">Execute cannabis field marketing</p>
</div>
</a>
</div>
<p>Established in 2014, <a href="https://www.grassrootscannabis.com/">Grassroots Cannabis</a> had humble beginnings as an Illinois-based dispensary operator. Now the largest private cannabis company in America, Grassroots produces premium products like flowers, concentrates, vapes, and edibles, across multiple U.S. states, all while maintaining the company’s focus on building local communities.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/grassrootscannabis.svg" alt="Grassroots Cannabis logo." class="w-64" /></p>
<p>As the company expands, its field marketing initiatives are growing as well. Grassroots is active at a number of events, such as dispensary grand openings, sponsorships, and trade shows, with many more marketing initiatives in the works. To manage and report on all these executions - including the ability to configure recaps to address various questions and products during demos - Grassroots chose MainEvent.</p>
<p><a href="https://maineventsoftware.com/features/"><img src="https://maineventsoftware.com/assets/posts/news/dashboards-wide.jpg" alt="screenshot of the mainevent dashboard with all kinds of cool graphs and widgets." class="screenshot" /></a></p>
<p>Grassroots and Network Ninja worked together to create an integrated platform to accommodate the company’s increasingly metric-centric approach. The MainEvent-powered program stretches across retail, festival, educational, and dispensary activations, and with such diversity in events, organized and clear reporting is a must. Configurable recaps and dashboard charts and stats allow for easily digestible data to be displayed and collected.</p>
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<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“We’ve been on a one-year exercise of building best-in-class data analytics, which we think is going to separate us from a lot of the other guys in the business.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/mitchell-kahn.jpg" alt="Headshot of Mitchell Kahn." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Mitchell Kahn</strong>, CEO </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://grassrootscannabis.com/">Grassroots Cannabis</a> </p>
</div>
</div>
</div>
</figure>
<p>Like the cannabis industry itself, <a href="https://maineventsoftware.com/cannabis-field-marketing/">cannabis field marketing</a> is a nascent field with a lot of growth ahead of it. Data-driven companies will undoubtedly hold the edge, and the MainEvent team is proud to work with forward-thinking firms like Grassroots that hold the keys to legal cannabis’ future.</p>
<p><a href="https://maineventsoftware.com/contact/">Reach out to us</a> to see how MainEvent can turn your experiential and field marketing initiatives into actionable data.</p>
Do It Outdoors Manages Activations the Easy Way2019-11-07T00:00:00Zhttps://maineventsoftware.com/news/how-do-it-outdoors-manages-experiential-activations/<p>As the largest national mobile billboard and field marketing company in America, <a href="https://www.doitoutdoors.com/">do it outdoors media</a> is responsible for a lot of accounts. Brands like Verizon, Capital One, Pepsi, and Dunkin’ rely on do it outdoors to spread brand awareness across thousands of out-of-home and mobile programs, which include branded vehicles and field marketing teams staffed with brand ambassadors.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/doitoutdoors.png" alt="Do it outdoors logo." class="w-40" /></p>
<p>Tailored software manages all of these moving parts, and is particularly useful when it comes to evaluating the success of their initiatives. “MainEvent has given us a fully customized solution for improved reporting of our field marketing and experiential marketing activations,” says Emily Fritz, Marketing Manager at Do It Outdoors. “We’ve molded and configured the platform to exactly what we need.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/do-it-outdoors-tom-thumb.jpg" alt="do it outdoors staffers at a marketing execution of tom thumb." /></p>
<p>Do It Outdoors’ MainEvent implementation includes configurations that:</p>
<ul>
<li>Enable creation, scheduling, and reporting on 75 unique programs from a variety of clients</li>
<li>Provide in-depth analysis and measurement for all activations</li>
<li>Export all videos and images using a batch download tool for clients and internal management to access for visual campaign reporting and presentations</li>
</ul>
<p>A knowledgeable group of guides provides assistance along the way. “The MainEvent team is always responsive, helpful and are constantly finding new solutions for our unique requests,” Fritz explains. “We now have a comprehensive, 360-view of each account’s programs, allowing us to measure and report long-term success.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/do-it-outdoors-beach.jpg" alt="happy people in front of a bench made of sand on a beach." /></p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“The system is extremely user-friendly for both our staff and the client. An added benefit is the ease in which our event staff can upload and share photos and media to the client’s library.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/emily-fritz.jpg" alt="Headshot of Emily Fritz." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Emily Fritz</strong>, Marketing Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://doitoutdoors.com/">Do It Outdoors</a> </p>
</div>
</div>
</div>
</figure>
<p>For Fritz, MainEvent has made translating marketing successes to customers much easier.</p>
<p>“Clients are more data conscious than ever before,” she says. “With MainEvent, we can communicate both quantitative and qualitative results directly from the field and into our clients’ dashboards.” Editable widgets visualize data in a variety of easy-to-understand ways.</p>
<p><a href="https://maineventsoftware.com/features/"><img src="https://maineventsoftware.com/assets/posts/news/dashboards-wide.jpg" alt="screenshot of the mainevent dashboard with all kinds of cool graphs and widgets." class="screenshot" /></a></p>
<p>With comprehensive event tracking, powerful reporting, and ease of use, MainEvent empowers do it outdoors to deliver results. <a href="https://www.doitoutdoors.com/">Visit Do It Outdoors’ website</a> to explore their unique marketing solutions, and if you want to experience MainEvent for yourself, <a href="https://maineventsoftware.com/contact/">reach out to us</a>.</p>
The Proof Behind Experiential Marketing Data2019-10-30T00:00:00Zhttps://maineventsoftware.com/news/the-proof-behind-experiential-marketing-data/<p>The marketing gurus at <a href="https://www.proofexperiences.com/">Proof Experiences</a> have executed memorable brand experiences across Canada for over 20 years. The firm, which challenges companies to “look for Proof, not promises,” sports offices in Toronto and Vancouver, and offers a wide array of services, including:</p>
<ul>
<li>Experiential & field marketing</li>
<li>Trial and sampling programs</li>
<li>Product launches, and</li>
<li>Staffing and mystery shopping.</li>
</ul>
<p><img src="https://maineventsoftware.com/assets/posts/logos/proofexperiences.svg" alt="Nutrabolt logo." class="w-72" /></p>
<p>Proof’s mission is to deliver results that are Meaningful, Memorable, and Measurable. MainEvent will soon be of great help on the final piece of that credo, providing a single platform for Proof to collect, store, and quantify all of its activations across thousands of campaigns.</p>
<p>The data-focused agency will utilize MainEvent’s tools to analyze consumer metrics and provide the social value insights that Proof’s clients demand. Those customers, which include names like Netflix, RBC, and Kijiji, are looking for one thing: results. To that end, MainEvent’s Dashboards, Reports, and Logic-based Recaps will all be precisely configured to satisfy both agency and brand.</p>
<p class="grid sm:grid-cols-2 gap-x-4"><img src="https://maineventsoftware.com/assets/posts/news/logic-based-recaps.jpg" alt="logic based recaps screenshot" class="screenshot" />
<img src="https://maineventsoftware.com/assets/posts/news/form-response.jpg" alt="form response screenshot" class="screenshot" /></p>
<p>“We chose Proof as our name because it speaks directly to what we do,” said Proof Inc. CEO Bruce MacLellan last year. “We analyze and find insights, and then develop credible, measurable ways to reach and engage with audiences, with evaluation at every step.”</p>
<p>We couldn’t have said it better ourselves. With a combination of marketing expertise and smarter software, Proof and MainEvent are a match made in heaven.</p>
<p>Want to be like Proof and gain a competitive advantage with MainEvent’s cloud-based app? <a href="https://maineventsoftware.com/contact/">Get in touch</a>.</p>
Nutrabolt Supplements its Experiential Operations with MainEvent2019-10-07T00:00:00Zhttps://maineventsoftware.com/news/nutrabolt-supplements-experiential-mainevent/<p>Millions of athletes around the world turn to <a href="https://www.nutrabolt.com/">Nutrabolt</a> products to help boost performance. The Austin, Texas-based sports nutrition company, which is behind the ultra popular Cellucor C4 pre-workout supplement and XTEND BCAA recovery brand, is on a mission to “innovate, inspire and maximize human potential for all.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/nutrabolt.png" alt="Nutrabolt logo." class="w-64" /></p>
<p>To accomplish that mission, Nutrabolt often utilizes Brand Ambassadors to help spread awareness of their products. MainEvent’s software will soon make it possible to effectively manage their large team of ambassadors and field staff across the country, measuring every execution along the way.</p>
<p><a href="https://maineventsoftware.com/assets/posts/news/nutrabolt-activations-charts.png"><img src="https://maineventsoftware.com/assets/posts/news/nutrabolt-activations-charts.png" alt="screenshot of MainEvent graphs" class="screenshot" /></a></p>
<p>Some key components of Nutrabolt’s MainEvent app include:</p>
<ul>
<li>Event scheduling and analysis,</li>
<li>Account management and staff management, and</li>
<li>Tracking of activity for all locations where Nutrabolt products are sold - including GNC, Walmart, and The Vitamin Shoppe.</li>
</ul>
<p>Real-time reports will also play a crucial role in Nutrabolt’s implementation, providing market insights that wouldn’t be possible without an integrated experiential solution. The wisdom gained from mining important data will help shape future marketing strategies, and together, our shared goal is to help the company’s high-performance products to more efficiently get where they belong - in the bodies of top athletes.</p>
<h2>Nutrabolt at a Glance</h2>
<ul>
<li>The leading independent sports nutrition company in the world</li>
<li>Maker of America’s best-selling pre-workout brand</li>
<li>Named among the “Top 100 Best Companies to Work for in Texas” and one of “America’s Fastest Growing Private Companies” by Inc. Magazine</li>
</ul>
<p>https://youtu.be/mLPQHcn1RNQ</p>
<p>To see how MainEvent can transform your Brand Ambassador, Experiential, and Field Marketing operations, <a href="https://maineventsoftware.com/contact/">schedule a demo today</a>.</p>
How Feld Entertainment will Measure the Impact of Live Experiences2019-09-18T00:00:00Zhttps://maineventsoftware.com/news/how-feld-entertainment-will-measure-the-impact-of-live-experiences/<p>Even if you haven’t heard of <a href="https://www.feldentertainment.com/">Feld Entertainment</a>, odds are, you’re already familiar with their work. The global leader in touring family entertainment experiences is behind such hits as Monster Jam®, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live! and DreamWorks Trolls The Experience.</p>
<p>https://youtu.be/HiMr56vo-Ss</p>
<p>Feld Entertainment has toured over 75 countries across six continents, entertaining millions of families along the way. While the company has a plethora of customers to source data from, they’ve lacked a way to effectively collect, store, and visualize that data - until they signed on with MainEvent.</p>
<p><a href="https://maineventsoftware.com/features/"><img src="https://maineventsoftware.com/assets/posts/news/dashboard-generic.jpg" alt="screenshot of MainEvent dashboard" class="screenshot" /></a></p>
<p>MainEvent will soon be utilized to track the planning, routing, and analysis of all outcomes for Feld Entertainment’s tours. The company plans to leverage data-driven insights to enhance experiences and evaluate markets for potential improvement.</p>
<p>Bottom line: a single, centralized location to manage and assess performance will allow Feld Entertainment to do even more of what they do best - delight families around the world.</p>
<p>If your company does experiential or field marketing, you need MainEvent. <a href="https://maineventsoftware.com/contact/">Reach out to us</a> to set up a demo, and discover why the leading agencies and brands are using our software to manage their operations.</p>
Listen to MainEvent’s Andy Plax on the “Demystifying Data” Podcast2019-09-10T00:00:00Zhttps://maineventsoftware.com/news/listen-to-mainevents-andy-plax-on-the-demystifying-data-podcast/<p>Do you work in experiential or field marketing? (Probably, since you’re reading this.) Do you like podcasts? (Who doesn’t?)</p>
<p>Then do we have something special for you! MainEvent’s own Andy Plax recently dropped by the <a href="http://demystifyingdata.co/">Demystifying Data podcast</a> to talk with sociologist-turned-marketer Chris Clegg about all things experiential.</p>
<p><a href="http://demystifyingdata.co/andy-plax-the-future-of-cloud-based-campaign-management-systems/"><img src="https://maineventsoftware.com/assets/posts/news/andy-plax-and-the-future-of-cloud-based-campaign-management-systems.jpg" alt="podcast card" class="w-72" /></a></p>
<p>Across this two-part series, you’ll discover:</p>
<ul>
<li>A bit of history on <a href="https://networkninja.com/">Network Ninja</a> and MainEvent</li>
<li>Why Andy got involved in the nascent experiential industry nearly two decades ago</li>
<li>Agency barriers to getting started in the experiential space</li>
<li>How brand expectations for experiential data have changed in recent years</li>
<li>Common experiential data collection and processing challenges (and solutions)</li>
<li>The role of AI and machine learning in gleaning insights from multiple data sources</li>
<li>What’s next for MainEvent - and the future of the field and experiential marketing industry</li>
</ul>
<iframe src="https://tunein.com/embed/player/t132754341/" style="width:100%; height:100px;" scrolling="no" frameborder="no"></iframe>
<p><a href="http://demystifyingdata.co/andy-plax-the-future-of-cloud-based-campaign-management-systems/">Listen to Part 1</a></p>
<iframe src="https://tunein.com/embed/player/t132891899/" style="width:100%; height:100px;" scrolling="no" frameborder="no"></iframe>
<p><a href="http://demystifyingdata.co/andy-plax-the-future-of-cloud-based-campaign-management-systems-part-two/">Listen to Part 2</a></p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“People are looking at experiential marketing as something much more tangible than they were years ago. They’re focusing on goals, and want to use software to figure out ‘did we get what we paid for?’”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/andy-plax.jpg" alt="Headshot of Andy Plax." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Andy Plax</strong>, MainEvent Product Lead </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<p>A special thanks goes out to Chris Clegg for having Andy on. If you like what you hear, <a href="https://podcasts.apple.com/us/podcast/demystifying-data/id1473596447?ls=1">subscribe</a> to the Demystifying Data podcast for more great marketing content. If you’d like to talk with Andy about how MainEvent can organize your experiential and field marketing programs, <a href="https://maineventsoftware.com/contact/">get in touch with us</a>.</p>
Fuse is Raising the Bar for Brand Ambassadors2019-04-24T00:00:00Zhttps://maineventsoftware.com/news/fuse-raises-the-bar-for-brand-ambassadors/<p>When brands want to engage with teens and young adults, <a href="https://www.fusemarketing.com/">Fuse</a> is usually the marketing firm of choice. For the past two decades, they’ve worked with the biggest names in the consumer, sport, and lifestyle spaces, bringing memorable experiences to young audiences and delivering measurable results to clients.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/fusemarketing.svg" alt="Fuse logo." class="w-52" /></p>
<p>Since 2016, Fuse has used MainEvent to manage its experiential and field marketing operations, which often leverage its large team of Brand Ambassadors across the country. MainEvent keeps campaigns organized with tailored <a href="https://maineventsoftware.com/features/">staffing and assignment tools</a> - simplifying the hiring process, and ensuring Ambassadors know exactly what’s expected of them.</p>
<p><a href="https://maineventsoftware.com/clients/fuse/">View the Fuse Case Study »</a></p>
<p>Like their clients, Fuse is highly data-oriented. As marketing requirements continue to grow and change, MainEvent’s in-depth reports provide visibility into the metrics customers care about the most.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/fuse-venue-thumb.jpg" alt="map" class="screenshot w-64" />
<img src="https://maineventsoftware.com/assets/posts/news/fuse-media-thumb.jpg" alt="dashboard" class="screenshot w-64" /></p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“MainEvent’s reporting really provides solid data for clients, and its flexibility allows us to get as detailed as clients want.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/nina-brand.jpg" alt="Headshot of Nina Brand." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Nina Brand</strong>, Account Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://fusemarketing.com/">Fuse</a> </p>
</div>
</div>
</div>
</figure>
<p>Explore the <a href="https://maineventsoftware.com/clients/fuse/">full case study</a> to see how Fuse uses sophisticated software to drive successful campaigns. Then <a href="https://maineventsoftware.com/contact/">drop us a line</a> and learn how MainEvent’s cloud-based app can give your firm or brand a competitive advantage.</p>
<div class="not-prose my-8">
<a class="flex flex-col gap-4 sm:flex-row bg-gray-50 rounded shadow hover:shadow-lg hover:-translate-y-1 transition-transform p-4" href="https://maineventsoftware.com/brand-ambassador-software/">
<div class="w-48"><img src="https://maineventsoftware.com/assets/img/hero-ambassador.svg" alt="" /></div>
<div class="space-y-2">
<p class="h3">The Smartest Approach to Brand Ambassador Management</p>
<p>Simplify your brand ambassador programs with streamlined software configured for your organization.</p>
<p class="btn-arrow">The brand ambassador software solution</p>
</div>
</a>
</div>
Effortlessly Deliver Results with Automated Reporting2019-03-19T00:00:00Zhttps://maineventsoftware.com/news/effortlessly-deliver-results-with-automated-reporting/<p>Reporting requirements for completed executions in experiential and field marketing campaigns have grown dramatically in recent years. <strong>Marketers are being asked to prove ROI</strong> and deliver actionable results faster, more reliably, and in a format that customers can easily understand.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“Having worked on a variety of reporting needs, it's become increasingly difficult for marketers to stay on top of what's required of them.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/josh-mullin.jpg" alt="Headshot of Josh Mullin." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Josh Mullin</strong>, MainEvent Developer </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<h2>Bridging the Reporting Gap</h2>
<p>After polling a group of MainEvent users about their most-wanted features, the feedback was clear. These marketers needed to:</p>
<ul>
<li>Automate the Report creation process and reduce the time to build reports,</li>
<li>Add Report delivery options with integrations and email delivery at scheduled times,</li>
<li>Provide flexible Reporting to accommodate unique requests from customers, and</li>
<li>Configure the output format and delivery methods of Reports (Excel, PDF, API integration).</li>
</ul>
<h2>Introducing the Automated Reporting Tool</h2>
<p>Automated Reporting in MainEvent is <strong>a simpler way to deliver results</strong>. Your can set regular schedules to generate Reports, and access them any time. The Reports can also be delivered to specific people on the date and time desired by yours customers, complete with customized fields - in whatever format they need.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/automated-report-scheduler.jpg" alt="automated reports scheduler" class="screenshot" /></p>
<p>You can just “set it and forget it,” dramatically decreasing the time needed to build Reports. With the delivery system in place, key contacts receive <strong>the Reports they want, with the data they need, at the time they choose.</strong></p>
<p><img src="https://maineventsoftware.com/assets/posts/news/automated-report-delivery-schedule.jpg" alt="automated reports delivery schedule" class="screenshot" /></p>
<p>The tool also boosts transparency and accountability, since you can now supply Reports to customers’ exact specifications, including:</p>
<ul>
<li>Dynamically generated reports based on completed recaps for any execution,</li>
<li>Improved integration capabilities with 3rd party vendors,</li>
<li>Emailed reports to any individual based on assignments and delivery schedules (e.g. Daily, Weekly Monthly), and</li>
<li>The ability to create templates for all reports, and emails for any customer.</li>
</ul>
<p>https://vimeo.com/428391234</p>
<h2>Impress Your Customers, Please Your Staff</h2>
<p>The Automated Reporting tool is one of many competitive advantages that MainEvent can provide for your brand or agency. To see it and other <a href="https://maineventsoftware.com/features/">MainEvent features</a> in action, <a href="https://maineventsoftware.com/contact/">contact us</a> to setup a demo.</p>
Michael Orloff of Dietz & Watson Serves Up Samples, Becomes Ninja of the Month2019-02-19T00:00:00Zhttps://maineventsoftware.com/news/michael-orloff-of-dietz-and-watson-serves-up-samples-becomes-ninja-of-the-month/<p>Food companies have used experiential marketing to boost product awareness for many years. Well-placed, deliciously presented samples can set brands apart in consumers’ minds, but managing hundreds of brand ambassadors and merchandisers across thousands of stores requires sophisticated software and a deft touch.</p>
<p>Michael Orloff of <a href="https://dietzandwatson.com/">Dietz & Watson</a> has both, and he’s our <a href="https://maineventsoftware.com/ninja-of-the-month/">Ninja of the Month</a> as a result.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“Michael is open minded, creative, and very empathetic, which makes him deserving of special recognition. Congratulations, and keep up the great work!”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/andy-plax.jpg" alt="Headshot of Andy Plax." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Andy Plax</strong>, MainEvent </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
</div>
</div>
</div>
</figure>
<p>Michael got started with Dietz & Watson many moons ago as an entry-level merchandiser. Working his way up the ranks over the years, he’s become a jack-of-all-trades. Now a Senior Special Projects Coordinator, he’s responsible for helping protect the company’s high-end reputation.</p>
<p>“Dietz & Watson insists on the best possible quality,” Michael says. You can sense the pride in his voice as he describes a sense of commitment that extends beyond the 80 year-old company’s growing lineup of delicatessen meats, cheeses, snacks, and condiments. “We’re very hands on. We don’t just put our product in the store, we make sure it looks the best it can, and make sure accounts get serviced properly.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/dietzandwatson.svg" alt="Dietz & Watson Marketing logo." class="w-52" /></p>
<p>Unlike many foodmakers, Dietz & Watson staffs and supplies their own samplers for in-store product promotions. Michael’s job includes overseeing 450 brand ambassadors and 150 merchandisers that visit nearly 2,000 stores per week - a task that would be nearly impossible without a specialized software platform. “We do all of our all our brand ambassador scheduling, reporting, and payroll processing with MainEvent,” Michael says. “It allows us to manage the entire program in a powerful and transparent way,” he notes.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“MainEvent allows us to keep everything to a high standard, to know we’re all doing executing on the same level. We get to see how everything is working on a daily basis.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/michael-orloff.jpg" alt="Headshot of Michael Orloff." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Michael Orloff</strong>, Senior Special Projects Coordinator </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://dietzandwatson.com/">Dietz & Watson</a> </p>
</div>
</div>
</div>
</figure>
<p>Dietz & Watson has introduced many new products in the past few years (including organic and gluten-free options), and sampling is an important part of introducing customers to them. The company even hires professional chefs to develop recipes - like a buffalo chicken-based dip - to show off in stores.</p>
<p>Michael’s job involves trying a wide variety of new food combinations that D&W chefs come up with, though he admits he’s personally more of a traditionalist. “I love a lot of the charcuterie stuff like genoa salami, sopressata, and pepperoni,” Michael says. “Pretty much all the Italian meats.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/italian-meats.jpg" alt="italian meats" /></p>
<p>When he isn’t using MainEvent to oversee staffing, payroll, and recaps, Michael roots wholeheartedly for Philadelphia sports teams and attends as many concerts as he can. “I also play a lot of golf,” he says, “especially down the [Southern New Jersey] shore.”</p>
<p>In the office and behind the deli counter, Michael is a great representative for Dietz & Watson. His dedication to all phases of the experiential marketing process is apparent, and makes him a natural choice for Ninja of the Month. Congrats!</p>
MainEvent Clients Well Represented in Event Marketer’s “It List”2019-02-01T00:00:00Zhttps://maineventsoftware.com/news/mainevent-clients-well-represented-in-event-marketers-it-list/<p>Each year, the venerable <a href="https://www.eventmarketer.com/">Event Marketer</a> publishes their “<a href="https://www.eventmarketer.com/article/the-2018-it-list-top-100-event-agencies/">It List</a>” of the top event marketing agencies. According to the publisher, these firms are the crème de la crème in the experiential space:</p>
<blockquote>
<p>From cutting-edge interactives to unparalleled storytelling to out-of-box venues (think: laundromats and wine caves), the agencies on this list - and the tireless soldiers behind them represent the absolute best in the biz.</p>
</blockquote>
<p>What do many of these agencies who deliver “exceptional experiences backed by impactful creative and well-defined strategy” have in common? MainEvent’s experiential marketing platform. In fact, over a dozen MainEvent clients were named among the world’s best for 2018.</p>
<p class="grid grid-cols-2 md:grid-cols-6 gap-x-8"><a href="http://eventivemarketing.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/eventivemarketing.png" alt="Eventive Marketing logo." class="h-12 object-contain" /></a>
<a href="http://thisisfusion.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/thisisfusion.png" alt="Fusion Marketing logo." class="h-12 object-contain" /></a>
<a href="http://imglive.com/"><img src="https://maineventsoftware.com/assets/posts/logos/imglive.png" alt="IMG Live logo." class="h-12 object-contain" /></a> <a href="http://inspiramarketing.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/inspiramarketing.svg" alt="Inspira Marketing logo." class="h-12 object-contain" /></a>
<a href="http://leaddogmarketing.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/leaddogmarketing.png" alt="Lead Dog logo." class="h-12 object-contain" /></a>
<a href="http://momentumww.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/momentumww.svg" alt="Momentum Worldwide logo." class="h-12 object-contain" /></a>
<a href="http://mosaic.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/mosaic.svg" alt="Mosaic logo." class="h-12 object-contain" /></a>
<a href="http://thinkmotive.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/thinkmotive.svg" alt="Motive logo." class="h-12 object-contain" /></a>
<a href="http://nextmarketing.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/nextmarketing.png" alt="Next Marketing logo." class="h-12 object-contain" /></a>
<a href="http://obexp.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/obexp.png" alt="On Board Experiential Marketing logo." class="h-12 object-contain" /></a>
<a href="http://sohoexp.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/sohoexp.svg" alt="SoHo Experiential logo." class="h-12 object-contain" /></a>
<a href="http://havas.com/" class="flex justify-center"><img src="https://maineventsoftware.com/assets/posts/logos/havas.png" alt="Havas logo." class="h-12 object-contain" /></a></p>
<p>Two of our newest MainEvent clients also appear on the “It List.” Here’s a little more about them, and how we’ll be working together.</p>
<h2>Newbridge Marketing</h2>
<p><img src="https://maineventsoftware.com/assets/posts/logos/newbridgemg.svg" alt="Newbridge Marketing logo." class="w-52" /></p>
<p>Specializing in marketing to young adults, <a href="https://newbridgemg.com/">Newbridge Marketing</a> has been making a splash on college campuses for over 14 years. The firm boasts 7,500 event staff delivering brand activations across 2,750 college venues - all managed via MainEvent.</p>
<p><strong>Big-name clients:</strong> Apple, L.L. Bean, Chevrolet</p>
<p><strong>Event Marketer says:</strong> <em>“Newbridge is your go-to source for reaching college students.”</em></p>
<h2>United Entertainment Group</h2>
<p><img src="https://maineventsoftware.com/assets/posts/logos/uegworldwide.png" alt="United Entertainment Group logo." class="w-52" /></p>
<p><a href="http://www.uegworldwide.com/">United Entertainment Group</a> is a premier agency in the entertainment, sports, and lifestyle spaces. A new office in Tokyo will help the firm prepare for the 2020 Summer Olympics there, with MainEvent providing data-driven insights along the way.</p>
<p><strong>Big-name clients:</strong> The North Face, Adobe, Doritos</p>
<p><strong>Event Marketer says:</strong> <em>“[UEG is] known for its monthly “first look” performances in both of its U.S. offices, allowing the team to stay current on the latest artists.”</em></p>
<p>Congratulations to all of our MainEvent clients who were honored on the “It List”, and we look forward to helping you achieve continued excellence in the field!</p>
Cannabis Field Marketing, Simplified2018-10-25T00:00:00Zhttps://maineventsoftware.com/news/high-hopes-for-experiential-marketing-in-the-cannabis-industry/<p>The budding cannabis industry is on the rise in both the U.S. and Canada. In response, cannabis companies are formulating innovative strategies to market their products.</p>
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<a class="flex flex-col gap-4 sm:flex-row bg-gray-50 rounded shadow hover:shadow-lg hover:-translate-y-1 transition-transform p-4" href="https://maineventsoftware.com/cannabis-field-marketing/">
<div class="w-48"><img src="https://maineventsoftware.com/assets/img/hero-cannabis.svg" alt="" /></div>
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<p class="h3">Your Ideal Cannabis Field Marketing Solution</p>
<p>Configured software and an experienced team take the guesswork out of cannabis field marketing.</p>
<p class="btn-arrow">Execute cannabis field marketing</p>
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<p>Experiential and field marketing - where potential customers interact with and learn about products first-hand - are playing a growing role in this consumer-facing space. Two prominent cannabis businesses, <a href="https://www.paxvapor.com/">PAX Labs</a> and <a href="https://medmen.com/">MedMen</a>, recently tapped MainEvent to manage their field and experiential executions on a cloud-based platform.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/pax3-vaporizers.jpg" alt="pax vaporizer" /></p>
<p>Based in San Francisco, PAX Labs is a technology-focused firm that develops loose leaf and extract vaporizer products. The company is expanding rapidly, and MainEvent provides a sophisticated way to manage PAX’s increasing number of activations.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/medmen-store.jpg" alt="medmen store" /></p>
<p>Headquartered in Culver City, California, MedMen operates state-of-the-art growing facilities, along with ultra modern retail stores that sell cannabis and related products. With 19 locations in four states, MedMen is one of the largest marijuana dispensary operators in the world.</p>
<p>https://youtu.be/Xh6gNp4Kf5g</p>
<p>Though they operate in different segments of the industry, these cannabis companies have similar marketing needs. MainEvent allows them to <a href="https://maineventsoftware.com/features/">manage field activations</a>, <a href="https://maineventsoftware.com/features/">track accounts</a>, and <a href="https://maineventsoftware.com/features/">measure outcomes</a> of all executions. Integrations with other platforms, including CRMs and 3rd party reporting systems, provide additional insights.</p>
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<p class="font-serif italic text-md font-normal leading-7">“In today's competitive cannabis industry, experiential and field marketing can make the difference in the minds of a new and growing consumer base. We're excited to be working with premier firms in this space, tailoring MainEvent to meet their unique needs.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/nick-lafoy.jpg" alt="Headshot of Nick LaFoy." />
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<div class="mt-0 leading-6">
<p> <strong>Nick LaFoy</strong>, MainEvent Project Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
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Mosaic’s QA Analysts Earn Ninja of the Month Honors2018-10-16T00:00:00Zhttps://maineventsoftware.com/news/mosaics-qa-analysts-earn-ninja-of-the-month-honors/<p><a href="http://mosaic.com/">Mosaic</a> is one of the largest experiential agencies in the world, and is unique among <a href="https://maineventsoftware.com/clients/">MainEvent clients</a> for many reasons. One of those reasons is that Mosaic has its own in-house quality assurance (QA) team. This detail-oriented group ensures that the technology powering millions of event and field activations is working properly - precisely to spec, every time.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/mosaic.svg" alt="Mosaic logo." class="w-52" /></p>
<p>We chose two of Mosaic’s QA analysts, Sudeep Dalela and Gundeep Vohra, as our co-<a href="https://maineventsoftware.com/news/category/ninja-of-the-month/">Ninjas of the Month</a> because of their dedicated work alongside the Network Ninja team.</p>
<p>Dalela and Vohra help make the software the best it can possibly be, often testing complicated requirements from client teams within very short timeframes. Thanks to Sudeep and Gundeep, Mosaic is able to support 40,000 staff, 73 unique clients, and 617 programs in multiple languages and countries.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/sudeep-and-gundeep.jpg" alt="sudeep and gundeep" /></p>
<p>We sat down with these two recently to learn more about what makes them tick.</p>
<p>“Right from my early childhood days, I was inclined towards I.T.,” says Dalela. “But I was never interested in doing development work. Rather, I was wondering how things work, and how things break.”</p>
<p>Vohra took a bit of a different path to get to QA. “I initially started out with development, and quickly also got involved in some testing activities, web testing, mobile testing,” he says. Six years ago, he pivoted to a full-time QA position, “and the rest is history.”</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/mosaicfield-logo.svg" alt="sudeep and gundeep" class="w-72" /></p>
<p>Mosaic’s custom MainEvent implementation is called <em>MosaicField</em>. A big part of Dalela and Vohra’s job is to put the application through its paces each day, starting by gathering requirements, then running analyses and evaluating test cases. Along the way, the analysts frequently interface with several members of the Mosaic and MainEvent teams.</p>
<p>One day, the analysts may be stressing the limits of the event mass-creation import tools, and the next could involve verifying the accuracy of data sent via a brand-specific reporting integration.</p>
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<p class="font-serif italic text-md font-normal leading-7">“MosaicField is such a logical application that testing it is fun, every day we learn something new.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/sudeep-dalela.jpg" alt="Headshot of Sudeep Dalela." />
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<p> <strong>Sudeep Dalela</strong>, QA Analyst </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://mosaic.com/">Mosaic</a> </p>
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<p>When they aren’t busy testing a massive application like MosaicField to make it the best, most usable tool it can be, the analysts are pursuing other interests. “I do a lot of home automation stuff,” says Dalela, who also writes for tech blogs and develops mobile apps. In contrast, Vohra says “I don’t do too much of the technical stuff [outside of work],” preferring to spend his time reading and playing ping-pong.</p>
<p>We certainly learned a lot working together over the past six months with Mosaic’s QA analysts, both personally and professionally. “It is a very nice collaboration between <a href="https://networkninja.com/">Network Ninja</a> and Mosaic’s teams,” concluded Dalela and Vohra, our Ninjas of the Month.</p>
<p>We couldn’t have said it better ourselves!</p>
Eric Baca’s Commitment to Excellence Makes Him Ninja of the Month2018-08-23T00:00:00Zhttps://maineventsoftware.com/news/eric-bacas-commitment-to-excellence-makes-him-ninja-of-the-month/<p>In MainEvent (by <a href="https://networkninja.com/">Network Ninja</a>), we have users of all different levels and responsibilities. Some are casual staff users who log in, check their Shifts, maybe fill out a Recap or two. Others are power users who dabble in things like Report building and user Role management. Guru-level users may get involved in designing new functionality or workflows to make their business easier to manage.</p>
<p>Then, there’s Eric Baca, Director of Compliance, Systems & Training at <a href="https://www.strategicgroup.tv/">Strategic Group</a>. Eric architects new features, examines workflows, analyzes data, and trains thousands of field staff in a completely unprecedented way. All this and more is why we’re proud to name Eric <a href="https://maineventsoftware.com/news/category/ninja-of-the-month/">Ninja of the Month</a>.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/strategicgroup.png" alt="Strategic Group logo." class="w-72" /></p>
<p>Strategic Group is a Field Marketing/Experiential Marketing powerhouse. Based in New York City, SG manages over 130,000 executions annually primarily to Spirit clientele. Eric is key to Strategic Group’s success, ensuring the MainEvent Portal manages the 4,000 field staff, 850,000+ unique accounts, and associated budgets and payroll run smoothly for SG and its customers.</p>
<p>Eric’s attention to detail and willingness to work with our development team has been instrumental in our partnership over the past 10 years in the Network Ninja/Strategic Group project.</p>
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<p class="font-serif italic text-md font-normal leading-7">“Eric is diligent, disciplined and is always looking for ways to improve our process to make it easier for SG Field Managers to do their jobs and be more productive. His commitment to excellence makes the product better and our team better as a whole.”</p>
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<p> <strong>Josh Mullin</strong>, MainEvent Developer </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://networkninja.com/">Network Ninja</a> </p>
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<p>When not tinkering on the portal, Eric enjoys “gardening” out on his 3rd floor NYC terrace (a sliver of urban outdoor paradise), new music, art and as a Buddhist maintains a daily meditation practice. Here he is wearing a sweet custom meditation-inspired <a href="https://github.com/networkninja/Ninja-of-the-Month">Ninja of the Month shirt</a>!</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/eric-baca-garden.jpg" alt="eric in his garden" /></p>
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<p class="font-serif italic text-md font-normal leading-7">“The MainEvent/Network Ninja team and I have collaborated for nearly a decade now. This relationship of understanding the product, the process, and the people that support SG allows me to better serve the organization because I can provide insight from a variety of perspectives.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/eric-baca.jpg" alt="Headshot of Eric Baca." />
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<p> <strong>Eric Baca</strong>, Director of Compliance, Systems & Training </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://strategicgroup.tv/">Strategic Group</a> </p>
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<p>Congrats Eric - you are a great partner and person!</p>
Gina Jackson Slays All Day to Become Ninja of the Month2018-06-26T00:00:00Zhttps://maineventsoftware.com/news/gina-jackson-slays-all-day-to-become-ninja-of-the-month/<p>When building and managing Brand Ambassador programs for retail executions, companies naturally look to Gina Jackson and her team at <a href="http://visualmerchandisingservices.com/">Visual Merchandising Services</a> (VMS).</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/visualmerchandisingservices.svg" alt="Visual Merchandising Services logo." class="w-24" /></p>
<p>With over 20 years of experience working with top fashion companies including Lucky Brand, GAP, and Liz Claiborne, VMS applies their vast knowledge to assist clients with merchandising and strategy to increase sales and improve outcomes. To manage hundreds of Field Staff and Brand Ambassadors at thousands of locations, VMS needed a software solution to track accounts, executions, and visit history in real time - that’s why they chose MainEvent.</p>
<h2>Ninjas Use Teamwork</h2>
<p>So what makes Gina Jackson the <a href="https://maineventsoftware.com/news/category/ninja-of-the-month/">Ninja of the Month</a>? In addition to her indelible charm, superior intellect, and tireless hustle (Gina led a team of 200 ambassadors to train and onboard a new site up within weeks), Gina’s collaboration and willingness to work with the Network Ninja account team was instrumental to VMS’ MainEvent implementation.</p>
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<p class="font-serif italic text-md font-normal leading-7">“My job is to to provide our Ambassadors with the best tools in the marketplace to execute their visits while allowing our clients accessibility and reporting to every visit and the reports they require in real-time.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/gina-jackson.jpg" alt="Headshot of Gina Jackson." />
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<p> <strong>Gina Jackson</strong>, CEO, Founder </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://visualmerchandisingservices.com/">Visual Merchandising Services</a> </p>
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<p><img src="https://maineventsoftware.com/assets/posts/news/vms-dashboard.jpg" alt="vms dashboard" class="screenshot" /></p>
<p>Visual Merchandising Services tracks and measures every visit by ambassador, store type, and location throughout their growing network. Real time reporting provides transparency and accountability for every customer.</p>
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<p class="font-serif italic text-md font-normal leading-7">“MainEvent and the team at Network Ninja applied our vision of Brand Ambassador visits and executions to best serve our customers. As a result of this implementation, we can provide our clients more insight and analytics for their programs while enabling our ambassadors to do what they do best - spread the gospel of the brand.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/gina-jackson.jpg" alt="Headshot of Gina Jackson." />
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<p> <strong>Gina Jackson</strong>, CEO, Founder </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://visualmerchandisingservices.com/">Visual Merchandising Services</a> </p>
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<p>To symbolize the collaborative efforts between Gina and Network Ninja, we created a special version of the VMS logo with custom Ninja theming, slapped it on a comfy t-shirt, and shipped it off to Gina.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/vms-ninjas.jpg" alt="vms ninjas" class="w-40" /></p>
<p>Gina is an innovator, a trailblazer, and now, an official Ninja. We are fortunate to work with the entire team at VMS, and Gina’s Ninja of the Month Award is well-deserved!</p>
RedPeg and MainEvent: Evolving Together2018-05-17T00:00:00Zhttps://maineventsoftware.com/news/redpeg-and-mainevent-evolving-together/<p>Things move quickly in the experiential world, and so does <a href="https://maineventsoftware.com/clients/redpeg-marketing/">RedPeg</a>. This creative marketing agency runs major campaigns for big names like GEICO, Jägermeister, DISH Network, MetroPCS, TD Bank, and many others.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/redpeg.svg" alt="RedPeg logo." class="w-32" /></p>
<p>When RedPeg required an upgrade from their in-house marketing software, The MainEvent team stepped in with a standard application that could be tailored for each new client - and the rest is history.</p>
<p><a href="https://maineventsoftware.com/clients/redpeg-marketing/">View the RedPeg Case Study »</a></p>
<p>Through custom MainEvent implementations, RedPeg can now schedule and map events, log photos and customer interactions, train staff more effectively, and mine important data for their clients. The result is an ever-evolving relationship that delivers deep value to the agency and its growing lineup of customers.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/redpegmarketing-map-thumb.jpg" alt="map" class="screenshot w-64" />
<img src="https://maineventsoftware.com/assets/posts/news/redpegmarketing-analysis-thumb.jpg" alt="dashboard" class="screenshot w-64" /></p>
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<p class="font-serif italic text-md font-normal leading-7">“The partnership RedPeg has fostered with Network Ninja has grown throughout the years and enhanced our ability to analyze program performance and, ultimately, optimize results for our clients.”</p>
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<p> <strong>Matt Sincaglia</strong>, Director of Strategy </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://redpeg.com/">RedPeg Marketing</a> </p>
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<p>Check out the <a href="https://maineventsoftware.com/clients/redpeg-marketing/">full case study</a> to learn more, and <a href="https://maineventsoftware.com/contact/">reach out to us</a> to find out how MainEvent can help redefine your experiential and field marketing efforts.</p>
Wil Monestime of Do It Outdoors is Our Ninja of the Month for April2018-04-08T00:00:00Zhttps://maineventsoftware.com/news/wil-monestime-of-do-it-outdoors-is-our-ninja-of-the-month-for-april/<p>Occasionally, we’ll select a worthy client across the <a href="https://networkninja.com/">Network Ninja</a> product spectrum for a special call-out and a unique award. We’re calling it the <a href="https://maineventsoftware.com/news/category/ninja-of-the-month/">Ninja of the Month</a>.</p>
<p>Wil Monestime, National Field Marketing Manager over at <a href="https://www.doitoutdoors.com/">Do It Outdoors</a> (a MainEvent client), really can do it all. He’s equally effective on the basketball court, working the turntables as a DJ, or running cutting edge marketing campaigns from the office – or out in the field.</p>
<p>That’s why we chose him as our <strong>Ninja of the Month</strong> for April 2018!</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/wil-monestime-reporting.jpg" alt="wil reporting." /></p>
<p>Running the largest national mobile billboard and field marketing company isn’t easy, and Do It Outdoors leverages MainEvent’s <a href="https://maineventsoftware.com/features/">experiential marketing platform</a> to help manage their clients’ ever-changing needs.</p>
<p>Wil and his teammates use MainEvent to track all kinds of details about their clients’ events, including weather conditions, daily impressions, samples distributed, and quotes from consumers. They even upload photos of these interactions right in MainEvent, then use our advanced Reporting features to mine that data. Wil also creates some amazing training manuals for his team to use during Do It Outdoors’ fun and interactive events, to ensure everything runs smoothly.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/logos/doitoutdoors.png" alt="Do it outdoors logo." class="w-40" /></p>
<p>Serving the needs of so many field marketing clients also requires a special skill set that few ninjas possess. With that in mind, Do It Outdoors recommended Wil to receive our Ninja of the Month award, citing his adherence to the “Extreme Ninja” way of marketing.</p>
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<p class="font-serif italic text-md font-normal leading-7">“A ninja or shinobi is a covert agent or mercenary at Do It Outdoors. The functions of the Extreme Ninja include, but are not limited to being an: Experiential Mixologist, Thought Leader, Experiential Engineer, EMT (Emergency Marketing Technician), Craftsman, Transformer, Brand Strategist + Highly Imaginative and Inspiring Experiential Creative Guru… who is an expert in infiltrating behind the Brands Lines using guerrilla warfare!”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/rick-pace.jpg" alt="Headshot of Rick Pace." />
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<p> <strong>Rick Pace</strong>, VP Experiential & New Business Development </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://doitoutdoors.com/">Do It Outdoors</a> </p>
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<p>Do It Outdoors’ clients see them as a well-oiled fighting machine, and Wil Monestime’s ninja skills are clearly on point. A special ninja deserves a special gift, so our design team whipped up a snappy t-shirt just for him, modeled after the official PyeongChang 2018 Olympic Winter Games gold medal.</p>
<p class="text-center"><a href="https://github.com/networkninja/Ninja-of-the-Month/tree/master/pyeongchang-gold-medal"><img src="https://maineventsoftware.com/assets/posts/news/pyeongchang-gold-medal.jpg" alt="pyeongchang gold medal" class="w-72" /></a></p>
<p>Check out the full t-shirt design in all its glory. You can even <a href="https://github.com/networkninja/Ninja-of-the-Month/tree/master/pyeongchang-gold-medal">download</a> an open source full version of the graphic to make a custom shirt of your own if you like!</p>
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<p class="font-serif italic text-md font-normal leading-7">“Thank you so much and I’m honored to have the Olympic Ninja shirt as a sweet trophy!”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/wil-monestime.jpg" alt="Headshot of Wil Monestime." />
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<div class="mt-0 leading-6">
<p> <strong>Wil Monestime</strong>, National Field Marketing Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://maineventsoftware.com/news/wil-monestime-of-do-it-outdoors-is-our-ninja-of-the-month-for-april/"></a> </p>
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<p>Do you know a special ninja that deserves recognition? <a href="https://maineventsoftware.com/contact/">Contact us</a> to nominate an experiential or field marketing operative to receive our next award!</p>
MainEvent Scales Up To Support Next Level Marketing’s Big Growth In The Beverage Industry2018-04-04T00:00:00Zhttps://maineventsoftware.com/news/mainevent-scales-up-to-support-next-level-marketings-big-growth-in-the-beverage-industry/<p>When just about anyone in the beverage industry wants to build a premium brand, they call <a href="https://nextlevel-co.com/">Next Level Marketing</a>.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/nextlevel-co.png" alt="Next Level Marketing logo." class="w-96" /></p>
<p>As a true leader in the brand activation space, Next Level handles <strong>over 40,000 executions</strong> in the U.S. each year, <strong>serving 200 markets</strong> with a wide variety of brand brand ambassador, consumer sampling, and field marketing campaigns.</p>
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<a class="flex flex-col gap-4 sm:flex-row bg-gray-50 rounded shadow hover:shadow-lg hover:-translate-y-1 transition-transform p-4" href="https://maineventsoftware.com/beverage-field-marketing/">
<div class="w-48"><img src="https://maineventsoftware.com/assets/img/hero-beverage.svg" alt="" /></div>
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<p class="h3">Field Marketing Software for Beer, Wine, and Spirit</p>
<p>MainEvent is the ideal solution to manage your beverage experiential and field marketing programs.</p>
<p class="btn-arrow">Activate beverage field marketing</p>
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<p>Naturally, Next Level needed a software vendor that could keep up with their fast-moving campaigns, and provide the right technology to scale to their clients’ needs. That’s why they turned to MainEvent to provide the intensive logistics, reporting, and management of their activities.</p>
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<p class="font-serif italic text-md font-normal leading-7">“In partnership with Network Ninja, we collaboratively developed an application that allows us to not only survive but to thrive in the marketplace.”</p>
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<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/paige-seager.jpg" alt="Headshot of Paige Seager." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Paige Seager</strong>, Partner </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://nextlevel-co.com/">Next Level Marketing</a> </p>
</div>
</div>
</div>
</figure>
<p><a href="https://maineventsoftware.com/clients/next-level-marketing/">View the Next Level Case Study »</a></p>
<p>In fact, MainEvent is now managing the scheduling, recapping, and custom reporting for Next Level’s programs at <strong>over 20,000 locations</strong>. MainEvent also handles the payroll and expenses for over <strong>3,000 field staff</strong>, while a custom Dashboard provides real-time insights about how well their various initiatives are working.</p>
<p class="text-center"><img src="https://maineventsoftware.com/assets/posts/news/nextlevel-events-summary.jpg" alt="Screenshot of event summary dashboard." class="screenshot w-64" />
<img src="https://maineventsoftware.com/assets/posts/news/nextlevel-dashboard.jpg" alt="screenshot of app with bar charts." class="screenshot w-64" /></p>
<h4>Social media, Google maps, and multimedia integration? ✔, ✔, and ✔. MainEvent does it all.</h4>
<p>For more in-depth information on how MainEvent is impacting Next Level’s business, <a href="https://maineventsoftware.com/clients/next-level-marketing/">view the case study</a>. And if you’d like to know how MainEvent can help take your experiential marketing campaigns from zero to a hundred, <a href="https://maineventsoftware.com/contact/">contact us</a>.</p>
MainEvent Brings Big Data To U.S. Cellular’s Experiential Marketing Efforts2018-01-11T00:00:00Zhttps://maineventsoftware.com/news/mainevent-brings-big-data-to-us-cellulars-experiential-marketing-efforts/<p><a href="https://www.uscellular.com/"></a> is the nation’s fifth largest wireless carrier, serving over 5 million customers in 23 states. Their 4G LTE network delivers serves ultra high speed data to users’ cutting edge smartphones, tablets, and more</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/uscellular.svg" alt="U.S. Cellular logo." class="w-64" /></p>
<p>A major network like theirs means big marketing initiatives, so the company naturally turned to MainEvent – the biggest and baddest experiential marketing platform on earth – to manage their field marketing and experiential activities.</p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“Since day one, U.S. Cellular and the MainEvent team have had a collective approach towards the development of our solution.”</p>
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<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/rachel-bowman.jpg" alt="Headshot of Rachel Bowman." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Rachel Bowman</strong>, Local Marketing & Brand Activation Manager </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://uscellular.com/">U.S. Cellular</a> </p>
</div>
</div>
</div>
</figure>
<p><a href="https://maineventsoftware.com/clients/us-cellular/">View the U.S. Cellular Case Study »</a></p>
<p>Some of MainEvent’s key benefits for U.S. Cellular include:</p>
<ul>
<li>Managing requests, approvals, and generating automated notifications</li>
<li>Capturing customer data and report on leads, and</li>
<li>Generating beautiful dashboards that makes analyzing marketing results simple.</li>
</ul>
<p>U.S. Cellular has one of the largest and most detailed local marketing programs in the country, and they rely on MainEvent to make sure it’s adding to their bottom line. For more information on how we’re empowering U.S. Cellular’s marketing programs, <a href="https://maineventsoftware.com/clients/us-cellular/">check out the case study</a>.</p>
Rémy Martin Uses Mainevent to Share Event Details2018-01-11T00:00:00Zhttps://maineventsoftware.com/news/remy-martin-uses-mainevent-to-share-event-details/<p>We’re proud that <a href="http://www.remy-cointreau.com/en/">Rémy Cointreau</a> will use MainEvent as their platform for customers to access their executions. The solution lets consumers view upcoming nearby events and share events on various social media platforms, all from their smartphone.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/remy-cointreau.svg" alt="Rémy Cointreau logo." class="w-64" /></p>
<p>Rémy Cointreau USA, Inc. is a leader in providing exceptional liqueurs & spirits throughout the country.</p>
MoZeus Works With MainEvent2018-01-11T00:00:00Zhttps://maineventsoftware.com/news/mozeus-works-with-mainevent/<p>We’re extremely fortunate to work with amazing clients to assist with the management and analytics of their executions.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/mozeus.png" alt="Mozeus logo." class="w-64" /></p>
<p><a href="http://www.mozeus.com/">MoZeus Worldwide</a> is a prime example of this. MoZeus delivers world-class engagement solutions paired with data-driven analysis and insights. They support over 500 brands on 5 continents!</p>
MainEvent Gets Lucky with Visual Merchandising Services2018-01-10T00:00:00Zhttps://maineventsoftware.com/news/visual-merchandising-services-gets-lucky-with-mainevent/<p>We’re excited to bring in Visual Merchandising Services, out of The Big Apple, NYC, as a new client of MainEvent.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/visualmerchandisingservices.svg" alt="Visual Merchandising Services logo." class="w-24" /></p>
<p>VMS is a brand ambassador organization that provides merchandising and sales assistance services for retail organizations.</p>
<p>Our software will manage and track all schedules, executions, and reporting for 200 VMS field staff that conduct activity at <a href="http://www.luckybrand.com/">Lucky Brand</a> locations.</p>
Simon Pure Marketing Picks MainEvent2018-01-09T00:00:00Zhttps://maineventsoftware.com/news/simon-pure-marketing-picks-mainevent/<p>We’re super excited to announce that <a href="https://www.simonpure.ca/">Simon Pure Marketing</a> will use <a href="https://maineventsoftware.com/features/">our software</a> to manage mobile tours and guerrilla activations for organizations that include Subway and Walt Disney Studios.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/simonpure.png" alt="Simon Pure Marketing logo." class="w-48" /></p>
<p>Based in Toronto, Canada, Simon Pure Marketing is an independently owned marketing agency that specializes in experiential and promotional marketing.</p>
<p>https://youtu.be/nHWZCOMlP4s</p>
Engage & Resonate & MainEvent2017-08-15T00:00:00Zhttps://maineventsoftware.com/news/engage-resonate-mainevent/<p>Based in Chicago, <a href="http://engageresonate.com/">Engage & Resonate</a> is led by an award winning experiential marketing and branded content team who specialize in the creation of meaningful consumer engagements to increase impact, build brand, and drive purchase intent. They believe in experiential as a strategy, not a tactic.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/engageresonate.png" alt="Engage & Resonate logo." class="w-64" /></p>
<p>We believe in great <a href="https://maineventsoftware.com/features/">experiential analytics software</a> and are super excited to support Engage & Resonate with their client’s experiential campaigns!</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/engage-and-resonate.gif" alt="animated hype gif" /></p>
All Terrain Goes All in With MainEvent2017-08-07T00:00:00Zhttps://maineventsoftware.com/news/all-terrain-goes-all-in-with-mainevent/<p>We’re thrilled to add <a href="http://allterrain.net/">All Terrain</a>, a top agency on the <a href="http://www.eventmarketer.com/2016-it-list/">Event Marketer’s IT list</a>, to our growing collection of <a href="https://maineventsoftware.com/clients/">badass clients</a>.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/allterrain.png" alt="All Terrain logo." class="w-64" /></p>
<p>All Terrain is a full service experiential marketing agency from Chicago. They are powered by experiences and design them to fuel meaningful connections between people and brands. Their experiences are people-centered, digitally integrated and socially amplified.</p>
<p>All Terrain will be utilizing our experiential analytics software to keep track of their marketing campaigns.</p>
<p>https://vimeo.com/199198647</p>
CORE Hydration Balances Things out with Mainevent2017-08-04T00:00:00Zhttps://maineventsoftware.com/news/core-hydration-balances-things-out-with-mainevent/<p>We’re super excited to bring in <a href="http://core-hydration.com/">CORE Hydration</a> as a new client. CORE Hydration is the premium bottled water that is perfectly balanced to work in harmony with your body’s natural pH.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/core-hydration.svg" alt="CORE Hydration logo." class="w-48" /></p>
<p>CORE will be utilizing our experiential marketing analytics software to bring their amazing product to thirsty customers. And with multi-platinum recording artist, Ellie Goulding, as their spokesperson, we’re pretty sure this brand will be a smash hit.</p>
<p>https://vimeo.com/217851094</p>
Front & Center Marketing Selects MainEvent For The Main Course2017-04-05T00:00:00Zhttps://maineventsoftware.com/news/front-center-marketing-selects-mainevent-for-the-main-course/<p><a href="https://www.front-centermarketing.com/">Front & Center Marketing</a> is a boutique marketing agency located in the heart of the natural foods world in Boulder, Colorado. We’re thrilled that these marketing ninjas will be using our software to keep track of their field marketing campaigns.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/front-centermarketing.png" alt="Front & Center Marketing logo." class="w-48" /></p>
<p>We love this quote from <a href="https://www.facebook.com/fcmarketing0/">their Facebook page</a>:</p>
<blockquote>
<p>We believe that everyone should have the opportunity to learn about what they are putting into their bodies. We believe that the food you eat can help you become the person you want to be.</p>
</blockquote>
<p>We couldn’t agree more!</p>
<p>https://vimeo.com/121320150</p>
Do It Outdoors Rolls With Mainevent2017-03-22T00:00:00Zhttps://maineventsoftware.com/news/do-it-outdoors-rolls-with-mainevent/<p><a href="http://www.doitoutdoors.com/">Do it outdoors</a> very first mobile billboards made a debut at the World Series in 1997. Eighteen years later, they are still going strong, owning the largest fleet of mobile billboards in the U.S.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/doitoutdoors.png" alt="Do it outdoors logo." class="w-40" /></p>
<p>The company has evolved to incorporate new non-traditional media into their ever-growing portfolio. Today, their field marketing services enhance out-of-home ad campaigns by sharing a brand message in a more personal – and memorable – way.</p>
<p>We’re happy they will utilize our software to manage their field and experiential programs.</p>
Fuse Marketing Drops in with Mainevent2017-03-21T00:00:00Zhttps://maineventsoftware.com/news/fuse-marketing-drops-in-with-mainevent/<p>Honored to have MainEvent support <a href="http://www.fusemarketing.com/">Fuse Marketing</a> with their experiential marketing and brand ambassador programs. For 20+ years fuse specializes in marketing to Gen Z and Millenials. <code>#burlingtonrocks</code></p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/fusemarketing.svg" alt="Fuse Marketing logo." class="w-64" /></p>
Brand Sense Partners Takes the Wheel with Mainevent2016-10-31T00:00:00Zhttps://maineventsoftware.com/news/brand-sense-partners-takes-the-wheel-with-mainevent/<p>Thrilled to have <a href="http://bsp.com/">Brand Sense Partners</a> on board! BSP is an Experiential Agency based on Los Angeles founded by Brian France, the current CEO and Chairman of NASCAR. BSP manages a variety of clients from Gatorade, AT&T and Starbucks. Welcome BSP!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/bsp.png" alt="Brand Sense Partners logo." class="w-32" /></p>
Publicis Hawkeye Connects With MainEvent2016-07-05T00:00:00Zhttps://maineventsoftware.com/news/publicis-hawkeye-connects-with-mainevent/<p><a href="http://publicishawkeye.com/">Publicis Hawkeye</a>, a 300-person, full-service, fully integrated marketing agency, headquartered in Dallas, TX, is ready to take their marketing campaigns to the next level with our experiential marketing software.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/publicishawkeye.png" alt="Publicis Hawkeye logo." class="w-72" /></p>
<p>From mobile marketing to consumer mega-events, these Texans know how to infuse brands into unforgettable experiences that leave lasting impressions. We’re excited to see were they will take our analytics software.</p>
MainEvent on the hook with Gold N Fish Marketing2016-06-16T00:00:00Zhttps://maineventsoftware.com/news/mainevent-on-the-hook-with-GNF-marketing/<p><a href="http://gnfmarketing.com/">GNF</a> will use MainEvent to manage their experiential campaigns and programs focused around food, spirits, and even tech - we’re big fans of all 3!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/gnfmarketing.svg" alt="GNF logo." class="w-72" /></p>
The Hype Agency Teams up With MainEvent2016-05-04T00:00:00Zhttps://maineventsoftware.com/news/the-hype-agency-teams-up-with-mainevent/<p>We’re super stoked that <a href="http://thehypeagency.com/"></a> will utilize MainEvent to manage its programs.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/thehypeagency.svg" alt="The Hype Agency logo." class="w-40" /></p>
<p>Based in New Hampshire, Hype has leverages its 10+ years of experience to provide implementation, staffing, and execution for a variety of field and experiential programs.</p>
MainEvent Gets Put To Full Use by Pro Motion!2016-02-09T00:00:00Zhttps://maineventsoftware.com/news/mainevent-gets-put-to-full-use-by-pro-motion/<p><a href="http://promotion1.com/">Pro Motion!</a>, an experiential agency based in St. Louis, will use MainEvent for the management and analytics of its experiential marketing campaigns.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/promotion1.png" alt="Pro Motion Logo." class="w-56" /></p>
<p>With over 20 years of experience working with some of the best brands in the industry, we look forward to the opportunity to support this great organization.</p>
<p>https://youtu.be/jHLUrHlefLs</p>
Hollywood’s Productions Brings the Party to MainEvent2016-01-21T00:00:00Zhttps://maineventsoftware.com/news/hollywoods-productions-brings-the-party-to-mainevent/<p><a href="http://hwprod.com/">Hollywood’s Productions, Inc.</a> will use MainEvent to manage its Experiential Marketing campaigns.</p>
<p>Since 1985, Hollywood’s Productions, Inc., has been providing mobile marketing experiences, experiential marketing, event staffing and logistics, specialized vehicles, product showcases, hospitality planning, and more to help companies promote brand awareness through interactive promotions and live experiences.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/hwprod.png" alt="Hollywood Productions Logo." class="w-48" /></p>
<p>Some of their customers include <a href="http://www.millercoors.com/">MillerCoors</a>, <a href="http://www.underarmour.com/">UnderArmour</a>, and the <a href="http://www.dallascowboys.com/">Dallas Cowboys</a> to name a few.</p>
<p>We look forward to the opportunity to support this great organization.</p>
DirecToHispanic Case Study2015-12-18T00:00:00Zhttps://maineventsoftware.com/news/directohispanic-case-study/<p><a href="http://directohispanic.com/">DirecToHispanic</a> is a full-service experiential marketing promotions company that executes over <strong>15,000+</strong> in-store events annually. DirecToHispanic’s brand ambassadors provide a breadth of services at these promotions, including increasing awareness through displays, POS, and coupons, as well as thousands of one-on-one customer engagements.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/directohispanic.png" alt="DirecToHispanic Logo." class="w-72" /></p>
<p>We worked closely with DirecToHispanic to create customized recaps which track each client’s inventory and sales on a per event basis. Using that data, DirecToHispanic is able to analyze where certain products perform most successfully, and determine how they might improve those stores that are underperforming.</p>
<p><a href="https://maineventsoftware.com/clients/directohispanic/"><img src="https://maineventsoftware.com/assets/posts/news/directohispanic-data-collection.jpg" alt="dashboard screenshot" class="screenshot" /></a></p>
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<p class="font-serif italic text-md font-normal leading-7">“As an organization that executes thousands of events per month, with hundreds of brand ambassadors in the field, we need a resource to manage our scheduling, recapping and reporting needs. MainEvent fills that void.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/sonia-friedman.jpg" alt="Headshot of Sonia Friedman." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Sonia Friedman</strong>, Field Marketing Director </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://directohispanic.com/">DirecToHispanic</a> </p>
</div>
</div>
</div>
</figure>
<p><a href="https://maineventsoftware.com/clients/directohispanic/">Read the full Case Study »</a></p>
Momentum and the Share a Coke Tour Case Study2015-11-24T00:00:00Zhttps://maineventsoftware.com/news/momentum-and-the-share-a-coke-tour-case-study/<p><a href="http://www.momentumww.com/">Momentum</a> wanted to provide a more streamlined solution to scheduling and reporting for the <a href="http://www.shareacoke.com/">Share a Coke Campaign</a>, allowing access for all shareholders involved in the program. That’s where MainEvent came in.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/momentumww.svg" alt="Momentum Worldwide Logo." class="w-24" /></p>
<p>We developed a custom client request interface that worked in tandem with their agency event approval workflow, resulting in a very automated and user-friendly system for all.</p>
<p><a href="https://maineventsoftware.com/clients/momentum-coca-cola/"><img src="https://maineventsoftware.com/assets/posts/news/momentumww-scheduling.png" alt="app screenshot" class="screenshot" /></a></p>
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<p class="font-serif italic text-md font-normal leading-7">“The technology was flexible — allowing us to customize and connect several different pieces of technology creating one system to help us manage the tour from beginning to end.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/melissa-hamilton.jpg" alt="Headshot of Melissa Hamilton." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Melissa Hamilton</strong>, Director of Integrated Production </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://momentumww.com/">Momentum Worldwide</a> </p>
</div>
</div>
</div>
</figure>
<p><a href="https://maineventsoftware.com/clients/momentum-coca-cola/">Read the full Case Study »</a></p>
Moosylvania and ASSA ABLOY Case Study2015-11-13T00:00:00Zhttps://maineventsoftware.com/news/moosylvania-and-assa-abloy-case-study/<p><a href="http://moosylvania.com/">Moosylvania</a> enlisted MainEvent as their partner, with the aim of creating a <a href="https://maineventsoftware.com/clients/moosylvania-assa-abloy/">custom software solution</a> that could be a central portal for <a href="http://www.assaabloydss.com/">ASSA ABLOY</a>’s ever growing Mobile Innovation Fleet.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/moosylvania.svg" alt="Moosylvania Logo." class="w-24" /></p>
<p>With the ASSA ABLOY Mobile Innovation Fleet being a yearly experiential program, Moosylvania and their client benefit greatly from the historical routing and performance data now available at their fingertips. Providing all parties with immediate access to past successes greatly helps inform future decisions.</p>
<p><a href="https://maineventsoftware.com/clients/moosylvania-assa-abloy/"><img src="https://maineventsoftware.com/assets/posts/news/assaabloydss-routing-analysis.png" alt="routing analysis screenshot." class="screenshot" /></a></p>
<figure class="not-prose md:mx-8 flex max-w-xl py-2 my-8">
<div class="space-y-2">
<p class="font-serif italic text-md font-normal leading-7">“The system has enabled us to create a well defined, streamlined process for the creation, confirmation, and recapping of over <strong>1,000 events</strong> per year.”</p>
<div class="w-none flex sm:items-center">
<div class="mr-3 flex-shrink-0">
<img class="m-0 h-14 w-14 rounded-full ring-1 ring-gray-200 object-cover shadow-sm" src="https://maineventsoftware.com/assets/posts/headshots/daniel-foppe.jpg" alt="Headshot of Daniel Foppe." />
</div>
<div class="mt-0 leading-6">
<p> <strong>Daniel Foppe</strong>, Event Producer </p>
<p class="leading-5"> <a class="leading-4 text-green-500" href="https://moosylvania.com/">Moosylvania</a> </p>
</div>
</div>
</div>
</figure>
<p><a href="https://maineventsoftware.com/clients/moosylvania-assa-abloy/">Read the full Case Study »</a></p>
Market Share Sports Partners with MainEvent2015-09-17T00:00:00Zhttps://maineventsoftware.com/news/market-share-sports-partners-with-mainevent/<p><a href="http://marketsharesports.com/">Market Share Sports</a>, a Sports & Entertainment focused Experiential Agency based in North Carolina will utilize MainEvent to manage its campaigns. We look forward to the opportunity to support this great organization!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/marketsharesports.png" alt="Market Share Sports Logo." class="w-64" /></p>
Groundswell Shreds the Gnar with MainEvent2015-09-15T00:00:00Zhttps://maineventsoftware.com/news/groundswell-shreds-the-gnar-with-mainevent/<p>Do you feel it, we sure do! <a href="http://groundswell.buzz/">Groundswell</a>, a brand new Experiential Agency based in the Lonestar State will use MainEvent to manage its programs and executions.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/groundswell.png" alt="Groundswell Logo." class="w-64" /></p>
<p>With leadership second to none, we are fortunate to collaborate with Groundswell!</p>
Event Marketer 2015 It List2015-07-01T00:00:00Zhttps://maineventsoftware.com/news/event-marketer-2015-it-list/<p>Event Marketer Magazine, the world’s most respected provider of content for the event and trade show category, published the <a href="http://www.eventmarketer.com/article/2015-list-check-industrys-top-100-event-agencies/">2015 It List</a>, the Top 100 Event Agencies. We’re very proud to see several of our <a href="https://maineventsoftware.com/clients/">clients</a> on the list.</p>
<p>Congrats to all!</p>
Allied Integrated Marketing Picks up MainEvent2015-05-12T00:00:00Zhttps://maineventsoftware.com/news/allied-integrated-marketing-picks-up-mainevent/<p>Recently named #1 for Entertainment Marketing in the <a href="http://www.chiefmarketer.com/">Chief Marketer</a> PROMO 100 rankings and regularly being listed in the <a href="http://www.eventmarketer.com/">Event Marketer</a> It List, <a href="http://alliedim.com/">Allied</a> has a strong lead in the experiential marketplace.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/alliedim.svg" alt="Allied Logo." class="w-32" /></p>
<p>With offices spread throughout the country and the world, we look forward to supporting the continued growth of Allied Integrated Marketing.</p>
Cárdenas Marketing Network Picks MainEvent2015-05-11T00:00:00Zhttps://maineventsoftware.com/news/cardenas-marketing-network-picks-mainevent/<p>Recently named one of the top U.S. Hispanic agencies by Ad Age, <a href="https://cmnevents.com/">Cárdenas Marketing Network</a> (CMN) is entrenched in the Sports Event and Entertainment Marketing world.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/cmnevents.png" alt="Cárdenas Logo." class="w-48" /></p>
<p>With over 2,500 experiential promotions a year, we are humbled to have CMN use MainEvent to manage their campaigns.</p>
Momentum Worldwide Leading the Way With MainEvent2015-05-07T00:00:00Zhttps://maineventsoftware.com/news/mommentum-worldwide-leading-the-way-with-mainevent/<p>We’re proud to support <a href="http://momentumww.com/">Momentum Worldwide</a>’s Experiential programs. With 30 offices in six continents, this <a href="http://www.interpublic.com/">IPG</a> agency is a leader in the marketplace.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/momentumww.svg" alt="Momentum Worldwide Logo." class="w-24" /></p>
<p>With a full trophy shelf, their <a href="https://www.momentumww.com/news-old-new/tag/Awards">awards page</a> is truly impressive with some amazing content.</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/momentumww-awards.jpg" alt="awards" /></p>
Fusion Marketing Is Our Newest MainEvent Customer2015-02-05T00:00:00Zhttps://maineventsoftware.com/news/fusion-marketing-is-our-newest-mainevent-client/<p>We’re is thrilled to announce <a href="http://thisisfusion.com/">Fusion Marketing</a> as our newest customer to be using our software to handle their experiential campaigns.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/thisisfusion.png" alt="Fusion Marketing Logo." class="w-32" /></p>
<p>Hailing out of St. Louis, these guys have the talent and capabilities to make big ideas happen.</p>
<ul>
<li>2013 EX Award Winner</li>
<li><a href="http://maineventsoftware.com/news/event-marketer-2014-it-list/">2014 IT list member</a></li>
<li>#fusiongun designer</li>
<li>Coder Girl hirer</li>
</ul>
<p>The list goes on and on and we’re excited to support this amazing organization!</p>
<p>https://youtu.be/8gN_-kvzj0c</p>
AMCI Gets into Gear with MainEvent2015-01-20T00:00:00Zhttps://maineventsoftware.com/news/amci-gets-into-gear-with-mainevent/<p>Based in sunny California, <a href="http://amciglobal.com/">AMCI</a> is the automotive industry leader in providing OEMs with a wide range of innovative brand and product launch solutions. Their exclusive automotive focus and structure yields the unparalleled product and brand insights needed to integrate Product, Consumer and Retail initiatives while providing global reach and experience.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/amciglobal.png" alt="AMCI Logo." class="w-24" /></p>
<p>We’re super excited to be managing the impact of their events and executions with our software. Vroom! Vroom!</p>
Motive Chases Greatness with MainEvent2015-01-16T00:00:00Zhttps://maineventsoftware.com/news/motive-chases-greatness-with-mainevent/<p>Another <a href="https://maineventsoftware.com/news/event-marketer-2014-it-list/">Event Marketer It List</a> Agency has picked MainEvent to handle all their experiential and engagement marketing programs.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/thinkmotive.svg" alt="Motive Logo." class="w-64" /></p>
<p><a href="http://thinkmotive.com/">Motive</a> is an agency and creative studio focusing on the development of integrated ideas. They’re a collective of deep thinkers, artistic mavens, executional top guns and cultural connoisseurs, working the cutting edge of digital, experiential, promotional and social marketing. They develop and execute ideas that create relationships through deep levels of engagement between brands and their consumers. And they do it with sharp creative, across a range of tactical channels.</p>
<p>https://vimeo.com/65858084</p>
<p>We love Motive and will do our best to chase greatness!</p>
Next Marketing Chooses MainEvent2015-01-14T00:00:00Zhttps://maineventsoftware.com/news/nextmarketing-picks-mainevent/<p>Independently owned and operated (since 1993) <a href="http://nextmarketing.com/">Next Marketing</a> has been developing and executing marketing campaigns that raise awareness, sway opinion, develop preferences, encourage trial, and drive sales.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/nextmarketing.png" alt="Next Marketing Logo." class="w-64" /></p>
<p>They were one of the standout agencies included in the <a href="https://maineventsoftware.com/news/event-marketer-2014-it-list/">Event Marketer 2014 It List</a> and therefore we are extremely proud that Next Marketing picked MainEvent to manage their experiential marketing programs.</p>
Greenhouse Agency Selects MainEvent2014-10-14T00:00:00Zhttps://maineventsoftware.com/news/greenhouse-agency-selects-mainevent/<p><a href="http://greenhouseagency.com/">Greenhouse Agency</a> out of Irvine, CA has partnered with MainEvent to manage their Experiential and Engagement Marketing programs. Greenhouse Agency offers integrated solutions to brands maximizing customer engagement and analysis.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/greenhouseagency.png" alt="Greenhouse Agency Logo." class="w-48" /></p>
<p>Big things happen from the ground up. We’re excited to grow brands together!</p>
Newbridge Picks MainEvent2014-08-18T00:00:00Zhttps://maineventsoftware.com/news/newbridge-picks-mainevent/<p>We’re thrilled to announce that <a href="http://newbridgemg.com/">Newbridge Marketing Group</a> will be using MainEvent to manage their Newbridge Live experiential programs.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/newbridgemg.svg" alt="Newbridge Marketing Logo." class="w-72" /></p>
<p>Newbridge Live is a division of Newbridge Marketing Group that specializes in experiential marketing, with a focus on college, mobile marketing, and events.</p>
IMG Will Use MainEvent2014-08-13T00:00:00Zhttps://maineventsoftware.com/news/img-will-use-mainevent/<p>Operating in over 30 countries around the world, <a href="http://imglive.com/">IMG</a> is a leader in the sports and entrainment industries. IMG Consulting has contracted with Network Ninja and will use MainEvent to assist with its campaigns. We’re excited to have them as a client.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/imglive.png" alt="IMG Logo." class="w-72" /></p>
Terry Hines Chooses MainEvent2014-08-07T00:00:00Zhttps://maineventsoftware.com/news/terry-hines-chooses-mainevent/<p><a href="http://www.terryhines.com/">Terry Hines & Associates</a>, a trusted agency for over 40 years specializing in promoting brands and properties have decided to use MainEvent to manage some of their experiential campaigns.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/terryhines.png" alt="Terry Hines Logo." class="w-32" /></p>
Match Action Goes on Tour With MainEvent2014-08-04T00:00:00Zhttps://maineventsoftware.com/news/match-action-goes-on-tour-with-mainevent/<p><a href="http://www.matchmg.com/">Match Marketing Group</a> is an awesome experiential agency that creates moments of brand play. We’re super excited that MainEvent will be used to track every aspect of Match Action’s executions.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/matchmg.png" alt="Match Marketing Group Logo." class="w-64" /></p>
<p>Check out the video below of a national tour that Match produced to promote the Progressive RV brand at the most popular events attended by RV enthusiasts.</p>
<p>https://vimeo.com/72938031</p>
Welcome Aboard PMK•BNC2014-07-31T00:00:00Zhttps://maineventsoftware.com/news/welcome-aboard-pmkbnc/<p>With more than 250 employees spanning offices in Los Angeles, New York and London, <a href="http://www.pmkbnc.com/">PMK•BNC</a> engages in public relations, event marketing, experiential marketing strategies, celebrity/influencer marketing and outreach, product integration, sponsorship, content creation and brand consultation. We’re honored they picked MainEvent to use for their event activations.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/pmkbnc.png" alt="PMK•BNC Logo." class="w-64" /></p>
<p>PMK•BNC has already been using our Experiential Marketing Software for the <a href="https://www.genworth.com/aging-and-you/family/conversation-starters.html">Genworth #LetsTalk Tour</a>. The tour was recently in town and of course had to swing by to check out the world’s largest coffee cup!</p>
<p><img src="https://maineventsoftware.com/assets/posts/news/genworth-cup.jpg" alt="3 people standing in front of a giant cup." /></p>
Event Marketer 2014 It List2014-07-02T00:00:00Zhttps://maineventsoftware.com/news/event-marketer-2014-it-list/<p>Event Marketer Magazine, the world’s most respected provider of content for the event and trade show category, recently published the <a href="http://www.eventmarketer.com/2014-list/">2014 It List</a>, the Top 100 Event Agencies. We’re extremely proud to see a handful of our MainEvent clients on this list.</p>
<ul>
<li><a href="http://bfgcom.com/">BFG Communications</a></li>
<li><a href="http://eventivemarketing.com/">Eventive Marketing</a></li>
<li><a href="http://ignitioncreative.net/">Ignition</a></li>
<li><a href="http://imglive.com/">IMG Live</a></li>
<li><a href="http://marketingwerks.com/">Marketing Werks</a></li>
<li><a href="http://matchmg.com/">Match Action</a></li>
<li><a href="http://redpeg.com/">RedPeg Marketing</a></li>
<li><a href="http://sohoexp.com/">SoHo Experiential</a></li>
<li><a href="http://liberateyourbrand.com/">Switch</a></li>
</ul>
<p>Congrats to all!</p>
Burst Teams Up with MainEvent2014-06-09T00:00:00Zhttps://maineventsoftware.com/news/burst-teams-up-with-mainevent/<p>Toronto based <a href="http://www.burstxmg.com/">Burst Marketing</a> has teamed up with MainEvent to manage their experiential marketing efforts.</p>
<p>Burst takes things to the road and into the hands of the consumer in every possible way through mobile tours, sampling events, and PR stunts measuring everything along the way.</p>
<p>We welcome Burst into the fold!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/burstxmg.png" alt="Burst Marketing Logo." class="w-64" /></p>
MainEvent and Escalate Now to Partner2014-05-30T00:00:00Zhttps://maineventsoftware.com/news/mainevent-and-escalate-now-to-partner/<p>NYC based <a href="http://escalatenow.com/">Escalate Now</a>, gurus of real-time marketing, have chosen MainEvent to manage their experiential marketing initiatives.</p>
<p>Together with MainEvent, Escalate Now will further customer relationships to the level of brand advocacy with their signature results- driven brand activation.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/escalatenow.png" alt="Escalate Now Logo." class="w-64" /></p>
MainEvent and Walton Isaacson Partner2014-05-14T00:00:00Zhttps://maineventsoftware.com/news/mainevent-and-walton-isaacson-partner/<p>Walton Isaacson, industry leading creative and strategic leaders, have partnered with MainEvent to take their client’s experiential marketing campaigns to the next level.</p>
<p>Having worked with numerous Fortune 500 brands in various capacities, <a href="http://www.waltonisaacson.com/">Walton Isaacson</a> has been lauded for their innovative branding and ground breaking execution. Here’s to great things happening in brand activation!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/waltonisaacson.png" alt="Walton Isaacson Logo." class="w-48" /></p>
MainEvent and SoHo Experiential to Increase “Experiential Currency”2014-04-24T00:00:00Zhttps://maineventsoftware.com/news/mainevent-and-soho-experiential-to-increase-experiential-currency/<p>Outside of the box thinking comes easily to <a href="https://sohoexp.com/">SoHo Experiential</a>. They’ve earned a place in the Who’s Who of brand strategists by bringing nontraditional events to the public, and thus connecting in an unparalleled way.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/sohoexp.svg" alt="SoHo Experiential Logo." class="w-48" /></p>
<p>We’re honored to have MainEvent play a part in their organization.</p>
MainEvent and Genuine Health to Make the World a Healthier Place2014-02-06T00:00:00Zhttps://maineventsoftware.com/news/mainevent-and-fluid-holdings-to-carve-path-in-marketplace/<p><a href="http://fluidholdings.com/">Fluid Holdings</a> and MainEvent are making waves together in the experiential marketing world. Managing creative and marketing campaigns across the country, the Florida based company maximizes brand value and growth in a free-flowing, creative way.</p>
<p>We can’t wait to venture forward with these great partners!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/fluidholdings.png" alt="Fluid Holdings Logo." class="w-72" /></p>
MainEvent and Genuine Health to Make the World a Healthier Place2014-02-06T00:00:00Zhttps://maineventsoftware.com/news/mainevent-and-genuine-health-to-make-the-world-a-healthier-place/<p>Genuine Health, maker of non-GMO health products has chosen MainEvent as a partner to manage their experiential marketing campaigns.</p>
<p>A leading brand in health and wellness supplements, <a href="http://genuinehealth.com/">Genuine Health</a> continues on its innovative path launching new products across the category. Welcome aboard, Genuine Health!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/genuinehealth.png" alt="Genuine Health Logo." class="w-64" /></p>
Moosylvania Chooses MainEvent2014-01-24T00:00:00Zhttps://maineventsoftware.com/news/moosylvania-chooses-mainevent/<p>Digital and interactive powerhouse, <a href="http://www.moosylvania.com/">Moosylvania</a> has chosen MainEvent as a partner in managing their experiential marketing campaigns.</p>
<p>Named one of Event Marketer’s “It List” Top 100 members, they’ve combined their digital prowess and experiential reach on award winning projects for clients such as Enterprise Car Share, Capitol One and Naked Bacon. Welcome aboard!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/moosylvania.svg" alt="Moosylvania Logo." class="w-32" /></p>
MainEvent Making Waves with Amplitude Marketing2013-12-20T00:00:00Zhttps://maineventsoftware.com/news/mainevent-making-waves-with-amplitude-marketing/<p><a href="http://amplitudemarketing.com/">Amplitude Marketing</a> manages the branding of clients via a multi-pronged approach implementing social media, live events and consumer promotions.</p>
<p>MainEvent will be managing their experiential marketing campaigns by offering scheduling, reporting, executions and applying our dashboards and analytics to provide insights to their customers.</p>
<p>Make waves, not noise!</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/amplitudemarketing.png" alt="Amplitude Marketing Logo." class="w-64" /></p>
TrojanOne Chooses MainEvent2013-08-16T00:00:00Zhttps://maineventsoftware.com/news/trojanone-chooses-mainevent/<p><a href="http://www.trojanone.com/">TrojanOne</a>, based out of Toronto, has helped brands to interact with consumers directly for nearly 20 years, by creating award-winning brand experiences that are on message, on target, and compel consumers to act.</p>
<p>To help further their success, TrojanOne has selected MainEvent to manage their event marketing campaigns.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/trojanone.png" alt="TrojanOne Logo." class="w-64" /></p>
Desperado Selects MainEvent2013-08-12T00:00:00Zhttps://maineventsoftware.com/news/desperado-chooses-mainevent/<p><a href="http://desperadomarketing.com/">Desperado</a>, a client side sponsorship and experiential marketing agency based out of Toronto and Chicago, has selected MainEvent to manage their experiential marketing initiatives.</p>
<p>Desperado delivers outstanding experiential marketing programs that deliver measurable business results, flawlessly and with a painstaking, maniacal attention to detail.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/desperadomarketing.png" alt="Desperado Logo." class="w-64" /></p>
TEAM Enterprises Chooses MainEvent2013-08-09T00:00:00Zhttps://maineventsoftware.com/news/team-enterprises-chooses-mainevent/<p><a href="http://www.teamenterprises.com/">TEAM Enterprises</a>, founded in 1989, specialize in physical and digital, branded engagements to bring products to life where consumers live, work, & play.</p>
<p>TEAM, the agency behind such memorable events as Coors Light Cold Snap where their customizable “Snap Coozies” boldly took the spotlight, works hard to provide the best services for their all of their clients like Bacardi USA, Volkswagen, Crispin Porter + Bogusky, and Sparkling Ice.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/teamenterprises.svg" alt="TEAM Enterprises Logo." class="w-72" /></p>
<p>MainEvent now joins in on the fun with TEAM to help them manage their event marketing and experiential campaigns.</p>
BFG Selects MainEvent2013-08-05T00:00:00Zhttps://maineventsoftware.com/news/bfg-chooses-mainevent/<p><a href="http://bfgcom.com/">BFG</a>, a passionate and growing creative agency located near Hilton Head with offices in both NYC and Atlanta, has selected MainEvent to help manage their experiential marketing campaigns and to turn their events into epic memories.</p>
<p>With their recent success at Charlotte Motor Speedway for a 100th birthday celebration for Lance Sandwich Crackers, BFG has a bright future with the exceptional services they offer to the brands that they serve.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/bfgcom.png" alt="BFG Logo." class="w-32" /></p>
MDC Partners Utilizes MainEvent2013-07-01T00:00:00Zhttps://maineventsoftware.com/news/mdc-partners-chooses-mainevent/<p>MDC Partners, a global Marketing Services holding company, has contracted with Network Ninja to utilize MainEvent to manage its Experiential programs and campaigns.</p>
<p>With offices throughout the world and over 1500 clients worldwide, <a href="https://www.mdc-partners.com/">MDC</a> is a global leader in the experiential and general advertising marketplace.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/mdc-partners.png" alt="MDC Partners logo." class="w-96" /></p>
United Distributors Chooses MainEvent2013-06-17T00:00:00Zhttps://maineventsoftware.com/news/united-distributors-chooses-mainevent/<p><a href="http://udiga.com/">United Distributors</a>, one of the largest beverage distributors in the United States, has chosen MainEvent to manage its experiential programs.</p>
<p>With a 70+ year history in the Beverage industry, United will apply its wealth of knowledge and success to utilize MainEvent to gauge the impact of its executions have on sales to the accounts that they cater to.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/udiga.png" alt="United Distributors logo." class="w-32" /></p>
Inspira Picks MainEvent2013-06-10T00:00:00Zhttps://maineventsoftware.com/news/inspira-chooses-mainevent/<p><a href="http://www.inspiramarketing.com/">Inspira Marketing</a> has selected MainEvent to assist with the management of its Experiential Campaigns.</p>
<p>Winner of numerous achievements, from The Inc 500 (#44) to EX Awards, Inspira has a wide spectrum of clients in the Spirit and Consumer Goods industries.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/inspiramarketing.svg" alt="Inspira Marketing logo." class="w-64" /></p>
SPI Chooses MainEvent2013-06-03T00:00:00Zhttps://maineventsoftware.com/news/spi-chooses-mainevent/<p><a href="http://www.spimarketing.com/">SPI Marketing</a> a leading gay and lesbian focused Experiential Agency will use MainEvent to manage its programs.</p>
<p>Since 1996, SPI has supported such customers as ABSOLUT Vodka, American Airlines and IBM.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/spimarketing.png" alt="SPI Marketing logo." class="w-32" /></p>
206 Inc. Chooses MainEvent2013-05-17T00:00:00Zhttps://maineventsoftware.com/news/206-inc-chooses-mainevent/<p><a href="http://206inc.com/">206 Inc</a>, an Experiential Agency based in Seattle, will use MainEvent to manage its programs. Counting clients from Microsoft, Disney and Toyota, we’re fortunate to have 206 on board.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/206inc.png" alt="206 Inc logo." class="w-32" /></p>
Traver Picks MainEvent2013-02-01T00:00:00Zhttps://maineventsoftware.com/news/traver-chooses-mainevent/<p>Based out of sunny Newport Beach, California (which we, Chicagoans, are slightly jealous during winter months), <a href="http://www.travermg.com/">Traver</a> will implement MainEvent to manage their Experiential campaigns.</p>
<p>Over the past two plus decades, when not out enjoying the Cali sun, Traver has focused on providing well executed experiential activations for their clients.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/travermg.png" alt="Traver logo." class="w-64" /></p>
Group CSE chooses MainEvent2013-02-01T00:00:00Zhttps://maineventsoftware.com/news/group-cse-chooses-mainevent/<p><a href="http://www.groupcse.com/">CSE</a>, an Atlanta based marketing agency with roots that stretch back 25 years, will use MainEvent to help manage their experiential marketing campaigns.</p>
<p>A multi-faceted and dynamic agency, CSE is led by a team of passionate experts in Marketing, Advertising, Digital, Media Services, and Client Representation.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/groupcse.png" alt="CSE logo." class="w-64" /></p>
GoBee chooses MainEvent2012-10-08T00:00:00Zhttps://maineventsoftware.com/news/gobee-chooses-mainevent/<p><a href="http://www.gobeegroup.com/">GoBee Group</a> is using MainEvent to manage the experiences that carve the path between consumers and brands.</p>
<p>With offices in both Canada and the States, GoBee engineers and activates creative, full service, integrated marketing concepts and strategies for clients and their consumers.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/gobeegroup.png" alt="GoBee Group logo." class="w-64" /></p>
MainEvent and Sense Go for the Gold2012-08-17T00:00:00Zhttps://maineventsoftware.com/news/mainevent-and-sense-go-for-the-gold/<p>Like Gabby Douglas, the Network Ninja team strived to get the gold at the women’s all around in gymnastics in London. While we did not personally gain a medal, we did gain an exceptional new UK customer.</p>
<p><a href="http://www.senselondon.com/">Sense</a>, whose dedicated team creates flawless brand experiences for their clients, chose MainEvent™ for all of their experiential marketing management needs.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/senselondon.svg" alt="Sense logo." class="w-96" /></p>
BARetc chooses MainEvent2012-08-07T00:00:00Zhttps://maineventsoftware.com/news/baretc-chooses-mainevent/<p><a href="http://baretc.com/">BARetc</a>, a national spirits promotion agency hailing from Plano, Texas, has selected MainEvent to help manage its events and analyze information captured.</p>
<p>BARetc provides promotional specialists, custom events, and guerilla marketing teams in most major markets throughout the United States.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/baretc.png" alt="BARetc logo." class="w-96" /></p>
MainEvent Goes Mobile2010-01-10T00:00:00Zhttps://maineventsoftware.com/news/mainevent-goes-mobile/<p>Users of Network Ninja’s MainEvent software solution for managing experiential marketing campaigns can now use their mobile devices to access key program information in real time.</p>
<p>Now you can track your event metrics and more on your iPhone, Palm Pre, Blackberry and other web enabled mobile devices from the field.</p>
Next Level Chooses MainEvent2008-11-08T00:00:00Zhttps://maineventsoftware.com/news/next-level-chooses-mainevent/<p><a href="https://nextlevel-co.com/">Next Level Marketing</a> has decided to use MainEvent to manage their experiential campaigns.</p>
<p>Located in Westport, CT, Next Level strives to provide consumers with unforgettable experiences and help their clients successfully achieve their brand building objectives.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/nextlevel-co.png" alt="Next Level Marketing logo." class="w-96" /></p>
Makai Picks MainEvent2008-11-08T00:00:00Zhttps://maineventsoftware.com/news/makai-picks-mainevent/<p>With a name like <a href="http://makaiinc.com/">Makai</a> (translated from Hawaiian as “By the Sea”), it is no surprise that their experiential campaigns feel almost as good as sitting seaside on a tropical beach.</p>
<p>Working together, with mutual respect and understanding, Makai will be using MainEvent to manage their campaigns that build a passionate relationship between brands and consumers.</p>
<p><img src="https://maineventsoftware.com/assets/posts/logos/makaiinc.png" alt="Makai logo." class="w-96" /></p>