Beverage Field Marketing Software to Power Your Campaigns

Discover why the world’s finest beverage brands conduct their experiential and field marketing operations with MainEvent.

Beverage marketing team sitting on a conference table shaped like a bottle.

Robust Software Built for Beverage Field Marketing

  • Mainevent is used by top agencies and brands in the beverage world and beyond
  • Full support for Brand Ambassadors
  • Efficiently handle any beer, wine, or spirits experiential program
  • Manage staff, recaps, and prospecting
  • Measure the effectiveness of your sampling activities
  • Comprehensive software and an experienced team to help you deliver results

The Optimal Beverage Field Marketing Platform

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Automated Reporting

Stay in the know with program summaries delivered via email - automatically. Measure improvements by comparing completed executions vs. historical data for your beer, wine, or spirits activities.

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All Your Accounts In One Place

Stay organized and quickly access executions, key contacts, and reps associated with each beverage account. Built-in document, photo, and video storage adds more color to accounts, while sales integrations keep your team in the know.

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Goal Management with Elegant Dashboards

Quickly view progress of KPIs and completed activities with intuitive visuals. Track coverage by time period and accounts by beverage region, market, or district.

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Mobile In-Field App

The MainEvent staff application is a dedicated portal for desktop, tablet, and mobile devices. Your beverage field marketing staff will efficiently interact with upcoming opportunities, assigned shifts, payment history, and employee profile information.

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Your New Plan for Beverage Field Marketing Success

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We’ll Be Your Guide

Our team of experts has decades of experience in beer, wine, and spirits field marketing.

We’ll help you define your program requirements and empower you to execute them - all in a single cloud-based app.

Two people looking over a paper.

Tailor Your Software Experience

Your MainEvent app will be configured based on your beverage markets, programs, activation types, and recaps.

Our team of client service managers will guide you through industry best practices we've learned while collaborating with beverage companies over the past decade.

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Train with the Best and Run Your Programs

We’ll roll out your new app and help train your users.

You’ll quickly start collecting important data, accurately and securely, with full documentation and support.

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Use Data to Bolster Results

Dashboards and automated reports make MainEvent your competitive advantage.

Learn where your efforts are making an impact and why. Hone your approach and make data-driven decisions to improve your beverage marketing programs.

Ready to supercharge your field marketing program?

Get a demo