The Great Return of Field Marketing
Top agencies and brands turn to MainEvent to manage an influx of field and experiential initiatives.
With events, samplings, and experiential campaigns in full bloom this spring, field marketing is back in a big way in 2022. We’ve recently welcomed several new brands and agencies to the MainEvent platform, all marketing leaders seeking solutions to challenges like:
- How do we reduce manual effort and streamline tasks to properly manage programs?
- How can we use dashboards and automated reports to provide the analysis we need?
- How do we make it as easy as possible for our field staff to work with us?
- Can we use software integrations (like sales & accounts) to capture a fuller picture, and to measure the effectiveness of our program and executions?
Let’s meet some of the amazing groups that recently adopted MainEvent to solve these data-driven issues.
Advantage Solutions provides outsourced sales and marketing services in the retail and foodservice industries, where they work with over 2,000 of the world’s largest consumer packaged goods suppliers and retailers. With almost two dozen agencies under one roof, Advantage is truly “powering commerce and driving growth.”
Auctus Agency boasts more than 50,000 brand engagement and brand activation professionals across the United States, creating immersive experiences for brands like Warner Brothers, Boost Mobile, CVS Health, and Hallmark.
Clase Azul Spirits is a producer of luxury tequilas - and also happens to be dedicated to supporting native Mexican artists. Their charitable foundation, Fundación con Causa Azul, helps “strengthen communities of artisans so that they lead a dignified life while preserving their heritage and cultural legacy.”
Disaronno produces the gold standard in amaretto liqueur, made in Saronno, Lombardy, Italy, and distributed worldwide. Legend has it that the spirit was first invented in 1525, and it’s more popular now than ever.
Encore Worldwide is a full-service experiential marketing agency whose services range from mobile tours and pop-up shops to publicity stunts and in-store events. According to a recent client satisfaction survey, 92% of their clients - which include Samsung, jetBlue, Converse, and Lysol - are “extremely satisfied” with their field marketing efforts.
Evolve Activation is an event marketing activation agency whose impressive client list includes Google, Amazon, Cisco, and Showtime. Their team includes experiential marketing experts dedicated to ensuring “an authentic and relevant in-person consumer experience.”
GMR Marketing produces world class experiential campaigns for brands like Nissan, Hershey’s, and the NFL. What began in 1979 with a concert series for a beer brand has grown into a firm “Making unforgettable stories born of humanity.”
Momentum Worldwide “helps brands imagine, create, curate and manage their Total Brand Experience.” They do so via experiential and virtual campaigns with brands like Nike (at Cannes), Verizon (at the Super Bowl), and American Express (at the U.S. Open).
Based in San Diego, Suja Juice is the largest independent producer of cold-pressed juice sold in the United States. With dozens of beverage varieties, including slow brewed kombucha and functional shots, it’s hard to believe the company started with homemade juice delivered via skateboard around town.
Switch is a full-service marketing agency with particular prowess in field and experiential marketing. From mobile tours and immersive experiences to in-store sampling and influencer programs, these folks have worked with premium brands like FedEx, NASCAR, Coca-Cola, and Wells Fargo to deliver memorable experiences.
Vegan dog food? Yup, Wild Earth is doing it - thanks in part to an appearance on ABC’s Shark Tank and a sizable investment from Mark Cuban. Their delicious and nutritious plant-based formula helps our four-legged friends overcome allergies and food sensitivities, all while remaining cruelty-free.
Why They All Chose MainEvent
More than ever, field marketers are being asked to demonstrate the value of their efforts, and to do so without paying developers and data scientists to do the heavy lifting. By listening to and learning from new and existing customers, MainEvent is evolving to help you deliver on your field marketing goals.
Book a demo today to see how MainEvent can take your activations to the next level.