A 27 foot-long tube of shiny, polished fiberglass motors down I-10 across the Florida panhandle. Its destination? The Tallahassee Automobile Museum, where the hot-dog-on-wheels will bring smiles to hundreds of enthusiasts.

People dressed up as hot dog condiments in front of the Oscar Mayer WienerMobile.

Across the country, a highly textured 26 foot-long motorized peanut hull pulls up to a local zoo. Mr. Peanut hops out and waves to the adoring crowd, which snaps photos to share to social media.

Front of the NUTMobile in parked in front of a lake.

Tomorrow, the Wienermobile and Nutmobile - probably America’s best-loved marketing vehicles - are heading to new cities. Along for the ride, as always, is KraftHeinz’s MainEvent-powered software platform, which allows them to:

  • Schedule thousands of consumer and KraftHeinz employee event requests
  • Provide branded, consumer-facing microsites for routing & visit info
  • Support the routing and logistics of each vehicle and scheduled visits
  • Evaluate event success with customizable data collection and reporting from each execution
  • Leverage historical data to help evaluate the likely success of requested events

When you log tens of thousands of miles a year in the country’s most recognizable vehicles, it’s important to quantify your efforts. The big wheels keep on turning - and so does the software helping KraftHeinz spread cheer across America.

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“MainEvent was easy to work with and very accommodating to the unique needs of our programs. Our scheduling, event management and analytics were taken to a new level. We look forward to an on-going relationship with MainEvent as our programs continue to evolve.”
Ed Roland Sr, Experiential Marketing Manager

Read the full case study on KraftHeinz’s software solution that supports their mobile campaigns.