Through the eyes of 625: AI reveals patterns in 13,000 Anheuser-Busch events
mAInevent Agents turns thousands of field reports into instant insights, helping marketing teams spot winning strategies and fix problems before they cost money.
With cutting-edge AI, mAInevent Agents expertly analyzes your MainEvent data. Use natural language to get instant answers - or in-depth breakdowns with compelling visuals - all within our secure, confidential infrastructure.
“From market analysis and brand sentiment, to figuring out why certain events weren’t as successful as others, it’s so cool how mAInevent Agents can get us answers so quickly.”
Alexa Reynoso, Sr. Account Director
Alexa Reynoso is a Sr. Account Director at Advantage Solutions, where she manages Anheuser-Busch’s field marketing programs, encompassing 13,000+ events and 625+ field staff per year. We asked Alexa how mAInevent Agents helps quantify and improve her team’s efforts.
Market-specific insights
“Our clients regularly ask for summaries of the markets we’re executing in,” Alexa says. “Agents can quickly pull in key numbers, like how many events we did, how many people we talked to, conversion rate, and what our total investment was.”
Risk factors for unsuccessful events
“The underperforming events analysis that Agents produces is really useful,” Alexa explains. “We can analyze the risk factors of what might make an on-premise visit unsuccessful, based on quantitative data and qualitative feedback that brand ambassadors are submitting in recaps.”
“It’s an example of how AI is able to point out things we might not have thought of previously,” Alexa notes.
Gauging consumer sentiment
“Our market managers often want to include consumer sentiment - what people are saying about a product - in their weekly reports. In the past, sentiment was difficult to summarize, but Agents can quickly pull the common themes from our events and present them in an easy-to-share format,” Alexa explains.
All via natural language
“You don’t have to be a subject matter expert, or MainEvent reports expert, to get this kind of analysis anymore,” Alexa says. “So non-technical people can log in, ask natural language questions, and get the info they need - it takes the pressure off of relying on specific individuals to know how to navigate the system.”
With Agents, Alexa and her team can generate new reports the moment clients ask for them.
“Clients will often request data that we’ve never pulled before. With Agents, we can get those numbers so much more efficiently in ad-hoc scenarios.”
Alexa Reynoso, Sr. Account Director
With real-time access to all of your field marketing data, mAInevent Agents empowers all users with advanced analytics capabilities. Book a demo today to see it in action.