Do It Outdoors Manages Activations the Easy Way

MainEvent puts all of the agency’s accounts, programs, staffing, and reporting in one place.

As the largest national mobile billboard and field marketing company in America, do it outdoors media is responsible for a lot of accounts. Brands like Verizon, Capital One, Pepsi, and Dunkin’ rely on do it outdoors to spread brand awareness across thousands of out-of-home and mobile programs, which include branded vehicles and field marketing teams staffed with brand ambassadors.

Do it outdoors logo.

Tailored software manages all of these moving parts, and is particularly useful when it comes to evaluating the success of their initiatives. “MainEvent has given us a fully customized solution for improved reporting of our field marketing and experiential marketing activations,” says Emily Fritz, Marketing Manager at Do It Outdoors. “We’ve molded and configured the platform to exactly what we need.”

do it outdoors staffers at a marketing execution of tom thumb.

Do It Outdoors’ MainEvent implementation includes configurations that:

  • Enable creation, scheduling, and reporting on 75 unique programs from a variety of clients
  • Provide in-depth analysis and measurement for all activations
  • Export all videos and images using a batch download tool for clients and internal management to access for visual campaign reporting and presentations

A knowledgeable group of guides provides assistance along the way. “The MainEvent team is always responsive, helpful and are constantly finding new solutions for our unique requests,” Fritz explains. “We now have a comprehensive, 360-view of each account’s programs, allowing us to measure and report long-term success.”

happy people in front of a bench made of sand on a beach.

“The system is extremely user-friendly for both our staff and the client. An added benefit is the ease in which our event staff can upload and share photos and media to the client’s library.”

Headshot of Emily Fritz.

Emily Fritz, Marketing Manager

Do It Outdoors

For Fritz, MainEvent has made translating marketing successes to customers much easier.

“Clients are more data conscious than ever before,” she says. “With MainEvent, we can communicate both quantitative and qualitative results directly from the field and into our clients’ dashboards.” Editable widgets visualize data in a variety of easy-to-understand ways.

screenshot of the mainevent dashboard with all kinds of cool graphs and widgets.

With comprehensive event tracking, powerful reporting, and ease of use, MainEvent empowers do it outdoors to deliver results. Visit Do It Outdoors’ website to explore their unique marketing solutions, and if you want to experience MainEvent for yourself, reach out to us.

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