Forward-thinking cannabis companies are leveraging MainEvent to cultivate their experiential and field operations.
October 25, 2018
The budding cannabis industry is on the rise in both the U.S. and Canada. In response, cannabis companies are formulating innovative strategies to market their products.
Experiential and field marketing - where potential customers interact with and learn about products first-hand - are playing a growing role in this consumer-facing space. Two prominent cannabis businesses, PAX Labs and MedMen, recently tapped MainEvent to manage their field and experiential executions on a cloud-based platform.
Based in San Francisco, PAX Labs is a technology-focused firm that develops loose leaf and extract vaporizer products. The company is expanding rapidly, and MainEvent provides a sophisticated way to manage PAX’s increasing number of activations.
Headquartered in Culver City, California, MedMen operates state-of-the-art growing facilities, along with ultra modern retail stores that sell cannabis and related products. With 19 locations in four states, MedMen is one of the largest marijuana dispensary operators in the world.
Though they operate in different segments of the industry, these cannabis companies have similar marketing needs. MainEvent allows them to manage field activations, track accounts, and measure outcomes of all executions. Integrations with other platforms, including CRMs and 3rd party reporting systems, provide additional insights.
“In today's competitive cannabis industry, experiential and field marketing can make the difference in the minds of a new and growing consumer base. We're excited to be working with premier firms in this space, tailoring MainEvent to meet their unique needs.”
Nick LaFoy, MainEvent Project Manager