DirecToHispanic Case Study

How to handle over 15,000+ in-store executions!

DirecToHispanic is a full-service experiential marketing promotions company that executes over 15,000+ in-store events annually. DirecToHispanic’s brand ambassadors provide a breadth of services at these promotions, including increasing awareness through displays, POS, and coupons, as well as thousands of one-on-one customer engagements.

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We worked closely with DirecToHispanic to create customized recaps which track each client’s inventory and sales on a per event basis. Using that data, DirecToHispanic is able to analyze where certain products perform most successfully, and determine how they might improve those stores that are underperforming.

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“As an organization that executes thousands of events per month, with hundreds of brand ambassadors in the field, we need a resource to manage our scheduling, recapping and reporting needs. MainEvent fills that void.”

Headshot of Sonia Friedman.

Sonia Friedman, Field Marketing Director


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