The ASSA ABLOY Innovation Fleet

Moosylvania enlisted MainEvent as their partner, with the aim of creating a custom software solution that could be a central portal for their ever growing program.

Client Case Study

Moosylvania has been working hand in hand with ASSA ABLOY for many years, showcasing their products and reaching decision makers throughout North America with The ASSA ABLOY Mobile Innovation Fleet. Throughout the years, they’ve assisted ASSA ABLOY in executing more than 2,500 strategic channel events focused on healthcare, education, sustainability, housing, government, lodging and retail, reaching upwards of 30,000 people and traveling more than half a million miles.

moosylvania logo assa abloy logo

data collection

Data Collection

We worked in partnership with Moosylvania to integrate their custom lead generation application with MainEvent, allowing for all program data to be aggregated in real-time on the MainEvent site.


“The site has become bigger and greater than we had ever imagined. As we continued to introduce technology advances with data capturing, Network Ninja worked with us every step of the way to integrate with MainEvent.” —Daniel Foppe, Event Producer at Moosylvania

task automation

Task Automation

One major advantage of having a central portal for the program was the ability to automate many previously manual tasks. Whether it be event detail updates, revised routing schedules, or invitation creation, all tasks could be conducted and immediately shared on a single platform. Eliminating the need for constant back and forth communication, these efficiencies allowed the experiential marketers more time to do what they do best: create and execute impactful events for their clients.

routng analysis

Routing and Analysis

With the ASSA ABLOY Mobile Innovation Fleet being a yearly experiential program, Moosylvania and their client benefit greatly from the historical routing and performance data now available at their fingertips. Providing all parties with immediate access to past successes greatly helps inform future decisions.


“MainEvent has become an integral part of efficiently managing our yearly mobile marketing program, which consists of an 8-vehicle fleet. The system has enabled us to create a well defined, streamlined process for the creation, confirmation, and recapping of over 1,000 events per year.” —Daniel Foppe, Event Producer at Moosylvania

What Does MainEvent Offer?

Live Dashboard

Dashboard graphs, charts & stats allow you to easily stay apprised of event executions and data in real-time.

Customizable Recaps

Change, add, or remove individual sets of recap questions with ease for each program, event type and any execution.

In-depth Reporting

If you ask it, you can report on it. Export individual PDFs of each event or Excel reports for an aggregate of all event data.

Want to Try MainEvent?

Learn more about MainEvent today and see what it can do for you.