How Feld Entertainment will Measure the Impact of Live Experiences
Family entertainment specialists tap tailored software to turn smiles into data.
Even if you haven’t heard of Feld Entertainment, odds are, you’re already familiar with their work. The global leader in touring family entertainment experiences is behind such hits as Monster Jam®, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live! and DreamWorks Trolls The Experience.
Feld Entertainment has toured over 75 countries across six continents, entertaining millions of families along the way. While the company has a plethora of customers to source data from, they’ve lacked a way to effectively collect, store, and visualize that data - until they signed on with MainEvent.
MainEvent will soon be utilized to track the planning, routing, and analysis of all outcomes for Feld Entertainment’s tours. The company plans to leverage data-driven insights to enhance experiences and evaluate markets for potential improvement.
Bottom line: a single, centralized location to manage and assess performance will allow Feld Entertainment to do even more of what they do best - delight families around the world.
If your company does experiential or field marketing, you need MainEvent. Reach out to us to set up a demo, and discover why the leading agencies and brands are using our software to manage their operations.