Backed by Hershey, ONE Brands is Working Toward Experiential Greatness
ONE’s growth strategy includes experiential and brand ambassador activities to promote new product lines.
Formerly known as Oh Yeah! Nutrition, ONE Brands has been a force in the sports nutrition and snacking worlds since 1999. The company’s belief in making “powerfully delicious, guilt-free indulgence” drives them, evidenced by their famous ONE Bars in flavors like Birthday Cake, Chocolate Chip Cookie Dough, and plant-based Banana Nut Bread.
With national retail partners like 7-11, Safeway, Kroger, Walmart, Target, and Trader Joe’s, ONE Brands needed a solution to manage their Experiential Events and Brand Ambassador-style activities like product drop-offs at designated accounts. That’s where MainEvent came in.
ONE Brands tapped MainEvent to help record and report on all of their activations, while providing visibility to the effectiveness of their campaigns. ONE is acutely focused on the future of the snacking segment - the company’s recent acquisition by The Hershey Company means major market and product expansions are on the horizon - and MainEvent will be there to help gather and mine important data every step of the way.
“We see nothing but bright things for the future...the ability to partner with The Hershey Company and to innovate across different categories - we’ve always considered ourselves to be a platform business - but I think you could be surprised to see how quickly we could do things in different categories like confection [and] beverage.”
Peter Burns, CEO
Congratulations to ONE Brands on becoming part of the Hershey family. The MainEvent team looks forward to providing exceptional software and service to help fuel your delicious growth.
From snacks to cellular, beverage, cannabis, and beyond, more agencies and brands than ever are choosing MainEvent. Book a demo to see how our experiential and field marketing software helps you take command of your activations.